About the job

Job Title: Coordinator, Media Relations (Lakers)

Department: Media Relations

Reports to: Director, Media Relations

Manages: 3-5 seasonal interns (and assist in training the Coordinator, South Bay Lakers)

Departmental Goal: To work hand-in-hand with the media to promote the Lakers organization in a positive light and protect its brand.

Position Summary: The Coordinator, Media Relations has three key responsibilities: (i) writing PR publications; (ii) coordinating logistics related to PR events and media attendance; (iii) managing the intern cohort.

Key Metrics Used To Evaluate Performance

  • Credential distribution process – number of errors at each game
  • Value of media coverage

Essential Functions (Duties & Responsibilities**):

  • PR Publication Production
    • Assist in the production and writing of department publications, including media guides, game notes and press releases
    • Serve as main point of contact for Lakers Summer League PR
      • Produce summer league guide with roster, bios, etc.
  • Logistics Coordination
    • Facilitate interviews between players, coaches and front office staff and the media, as assigned (during weekends and summer league)
    • Track and compile credential requests; create and disseminate temporary credentials for each game
    • Support management in executing media events
    • (Prior to each home game) Prepare and deliver game information and media packets to opponents and visiting/national media
    • Represent PR department for weekend practices to oversee and monitor any potential media interviews
  • Management and Training
    • Assist in hiring seasonal interns at the beginning of each season
    • Train and supervise seasonal interns
    • South Bay Lakers PR position
  • Other
    • Provide administrative and clerical support to VP of PR
    • Miscellaneous other tasks and special projects, as needed and assigned
    • Responsibilities subject to change based on organizational needs and direction from management.
  • Adobe Creative Suite
  • InDesign and the ability to create and publish printed books, brochures, digital magazines, and interactive online documents
  • Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)
  • Deep knowledge of Lakers team and history
  • A passion for basketball and professional sports, with an understanding of other sport cycles and operations
  • Ability to operate at the speed of the 24-hr news cycle
  • Broad knowledge and experience dealing with integrated communications approach
  • Proven experience successfully managing rapid response communications efforts
  • Possess strong relationships with local, regional and national media, and exceptional client relationship management skills
  • Excellent interpersonal skills and ability to interact with all levels within the team, NBA, media and other high level outside contacts
  • Strong presentation skills
  • Excellent writing skills with an eye for grammar, spelling, and thoughtful story creation
  • Outstanding organizational and leadership skills
  • Exceptional on-scene problem solving – ability to make tough, quality decisions in a fast-paced and stressful environment, always putting the Lakers organization’s goals first
  • Demonstrated ability to present the utmost professionalism and highest ethical code
  • Ability to manage and set goals for seasonal interns
  • Previous experience working with celebrities or professional sports players (preferred)

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