Coordinator, Media Relations – Los Angeles Lakers
Los Angeles Lakers

About the job

Job Title: Coordinator, Media Relations (Lakers)

Department: Media Relations

Reports to: Director, Media Relations

Manages: 3-5 seasonal interns (and assist in training the Coordinator, South Bay Lakers)

Departmental Goal: To work hand-in-hand with the media to promote the Lakers organization in a positive light and protect its brand.

Position Summary: The Coordinator, Media Relations has three key responsibilities: (i) writing PR publications; (ii) coordinating logistics related to PR events and media attendance; (iii) managing the intern cohort.

Key Metrics Used To Evaluate Performance

• Credential distribution process – number of errors at each game
• Value of media coverage

Essential Functions (Duties & Responsibilities**):

• PR Publication Production
  • Assist in the production and writing of department publications, including media guides, game notes and press releases
  • Serve as main point of contact for Lakers Summer League PR
    • Produce summer league guide with roster, bios, etc.
• Logistics Coordination
  • Facilitate interviews between players, coaches and front office staff and the media, as assigned (during weekends and summer league)
  • Track and compile credential requests; create and disseminate temporary credentials for each game
  • Support management in executing media events
  • (Prior to each home game) Prepare and deliver game information and media packets to opponents and visiting/national media
  • Represent PR department for weekend practices to oversee and monitor any potential media interviews
• Management and Training
  • Assist in hiring seasonal interns at the beginning of each season
  • Train and supervise seasonal interns
  • South Bay Lakers PR position
• Other
  • Provide administrative and clerical support to VP of PR
  • Miscellaneous other tasks and special projects, as needed and assigned
  • Responsibilities subject to change based on organizational needs and direction from management.
• Adobe Creative Suite
• InDesign and the ability to create and publish printed books, brochures, digital magazines, and interactive online documents
• Microsoft Office (including Excel, Word, Outlook, PowerPoint & Windows)
• Deep knowledge of Lakers team and history
• A passion for basketball and professional sports, with an understanding of other sport cycles and operations
• Ability to operate at the speed of the 24-hr news cycle
• Broad knowledge and experience dealing with integrated communications approach
• Proven experience successfully managing rapid response communications efforts
• Possess strong relationships with local, regional and national media, and exceptional client relationship management skills
• Excellent interpersonal skills and ability to interact with all levels within the team, NBA, media and other high level outside contacts
• Strong presentation skills
• Excellent writing skills with an eye for grammar, spelling, and thoughtful story creation
• Outstanding organizational and leadership skills
• Exceptional on-scene problem solving – ability to make tough, quality decisions in a fast-paced and stressful environment, always putting the Lakers organization’s goals first
• Demonstrated ability to present the utmost professionalism and highest ethical code
• Ability to manage and set goals for seasonal interns
• Previous experience working with celebrities or professional sports players (preferred)

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