About the job

If you are interested in a once-in-a-lifetime job in the sports industry, this is your chance. We are looking for someone to lead and strengthen the team in charge of organizing the biggest women’s sporting event in the world: the FIFA Women’s World Cup Australia & New Zealand 2023.

To ensure the successful operational delivery of the ninth edition of this competition, we have set up a Local FIFA Subsidiary (LFS). Its aim is to improve the experience of over 1.1 billion people watching the FIFA Women’s World Cup, by delivering innovative solutions across all operational areas.

We are currently looking to recruit our Senior Marketing Manager AUS & NZL

Job responsibilities

Under the guidance of the Head of Marketing this role is responsible for successfully implementing tournament promotional campaigns and initiatives as defined in the strategy and plan. The Senior Marketing Manager will conceive, manage and monitor the local execution of defined milestones and advertising campaigns, promotional events, and other key promotional activities.

In collaboration with FIFA Zurich this role will facilitate on-site relationship with key stakeholders (Host Cities, Football Australia, New Zealand Football and others), keeping them committed to the promotional efforts within an agreed framework.

Job duties

The duties and responsibilities of the Senior Marketing Manager AUS & NZL include:

  • Working in collaboration with the Event Promotion team in Zurich to create dedicated promotional strategies for relevant assets and tournament milestones
  • Develop and deliver integrated marketing communications and promotional platforms using a mixture of online and offline channels
  • Oversee delivery of experiential programmes such as the FIFA Trophy Tour in Australia and New Zealand
  • Oversee delivery of digital marketing initiatives that drive fan engagement and ticketing outcomes
  • Oversee the delivery of key promotional initiatives such as the FIFA Sound music program
  • Show proactive and solution driven approach to promotions
  • Identify relevant and meaningful promotional opportunities
  • Set up KPI’s and monitoring for key promotional activities in the host countries
  • Detailed reporting on activities
  • Validation of promotion activities provided by stakeholders
  • Manage staff responsible for key event promotion activities in the host countries
  • Establish and maintain relationships with key event organisers, agencies and internal stakeholders
  • Collaborate closely with the Head of Marketing Services and the rest of the Local Entity team to ensure a successful FIFA Women’s World Cup 2023TM

Qualifications & experience

The successful candidate will have a University degree, preferably in Marketing/Communications along with a minimum of 8-10 years of experience in Marketing/Communications in an international environment, ideally dealing with external agencies across all core marketing disciplines. Previous experience working across both the Australian and New Zealand markets will be a distinct advantage, including previous work experience in football and/or major events in professional sports. The successful candidate will have knowledge of sports marketing, including sponsorship and brand communication.


Additional skills and requirements include:

  • An ability to deliver integrated marketing communications and promotional platforms using a mixture of online and offline channels;
  • Proven project management skills;
  • Experience in navigating complex internal and external stakeholder relationships and managing these at senior level;
  • Proficiency with MS Office, knowledge of Adobe Creative Suite is a plus; and
  • Fluent in English. Additional languages are a plus.

Closing date: 22nd May 2022

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