Head of Social Media Role

Job Title: Head of Social Media, Airspeeder & Alauda Aeronautics

Location: London, United Kingdom

Salary/Rate: £35-£47k DOE

Working Days: Full Time. 5 days per week. Monday to Friday (some weekend work required when on event)

Start date: ASAP

Seniority Level: Mid-level

About the Company:

Airspeeder is an upcoming, next-generation motorsport series for electric flying vehicles. It has been described as the “Formula 1 of the skies”. The series, founded by technology and space entrepreneur, Matt Pearson will be powered by performance eVTOL manufacturer Alauda.

Alauda Aeronautics provides teams with identical craft, known as ‘Speeders’. Teams will be given the freedom to set drivers and create strategy. Races will take place in remote locations across the globe. The speeders are manned racing electric quadcopters that can fly at speeds of up to 200km/h. The races will fuse mixed reality with live telemetry to create an air sport nobody has ever seen before.

At a time of significant digital growth and expansion for both the Airspeeder sport and the Alauda Aeronautics manufacturer of flying vehicles, we’re looking for a talented, highly motivated, proactive and resourceful individual, with a deep knowledge and experience of social media platform growth to join our team in London. This role requires someone with ambition to set the mark within both sport and social media.

Job Description:

As Head of Social Media for the group you will set the social media vision and lead a growing global team of talented Social Content Specialists to successfully manage and develop the social content output for the three brands, ensuring it aligns with the overarching strategy and meets KPIs.

You will also be the main point of contact for some of our biggest clients and responsible for developing image, video, mixed reality media campaigns across multiple channels.

Reporting to the Head of Media, you will work collaboratively to consistently evolve our social content (owned and paid) business strategy.

Developing and expanding relationships with partners, including broadcasters, producers and platforms would have to be within your capability in this role.

The ideal candidate will have strong metric results across a number of social platforms for an existing sports rights holder, and a proven track record of successful campaigns devised and launched.

Having experience with known sports properties or sports agencies would put you at an advantage for this vacancy.

Candidates for the role should aim to provide inspirational and creative thought leadership on ways to reach and gain the attention of target audiences, including motorsport, drone racing, technology, aviation, extreme sports and pop culture.

Can collaborate with business leaders across the organization to identify and purposely create revenue enhancing content across ads, marketing partnerships, merchandise, and content initiatives.

This position is based in our London offices.

About You:

  • Previous sports properties or sports agency experience.
  • Solid experience in social media strategy development and activation.
  • Deep understanding of organic, paid and earned social media principles across key social media platforms globally.
  • Data-driven, analytical mindset, demonstrated knowledge in social media metrics, reporting and analytics.
  • Used to working with and interpreting research, data and social analytics to improve insight, strategy and delivery
  • Strong written and verbal communication skills
  • An understanding of the latest pay-per-click and social media marketing techniques used across the top social media platforms today.
  • Have an understanding of video and image workflow and feedback.
  • Be able to create a killer strategy for engagement
  • Ability to work proactively independently as well as part of a team.

Key Skills and Knowledge:

  • Bachelor’s Degree in Relevant Field; Minimum 5+ years of experience developing and executing Social Strategies and Content in an Agency or Sports Brand Environment
  • In-depth knowledge of the major platforms’ organic and paid features – spanning analytics, optimization, ad-formats, and bespoke content planning.
  • An integrated leader, with experience working not only Social-first campaigns, but also a champion for how the discipline fits into fully integrated 360 campaigns.
  • Can own monthly and weekly digital reporting across social channels.
  • Strong interpersonal skills, ability to work with internal and external partners at all levels, presenting ideas clearly and concisely, both written and verbal.
  • Excellent strategic planning skills with the ability to identify and prioritize projects with competing timelines
  • Keen sense of brand voice/strategy and how to bring it to life.
  • A passion for sports, with an awareness of all UK, European and major worldwide sporting events.
  • A natural knowledge of the Gen-Z audience.
  • Experience across reporting and utlizing tools e.g., Sprout, Hubspot, SEMrush.
  • Highly organized with a positive attitude and a strong desire to get things done.
  • Possesses expertise in Adobe Creative Suite, After Effects, Photoshop and InDesign or other appropriate software applications.
  • Proficient with social media platforms, including but not limited to, Facebook, Twitter, YouTube, Instagram, TikTok, Snapchat.

Supervisory Responsibility

This position manages one social media producer in Australia remotely, and two interns working in London.


  • Able to be an ambassador to the core values of the brand.
  • Be a good communicator with strong relationship management skills.
  • Some travel to shoots in the community, races internationally and partner offices.
  • Some knowledge of technology and motorsport industries.

Airspeeder/Alauda is an Equal Opportunity Employer; employment with us is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, colour, religion, gender, national origin/ethnicity, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

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