• A key member of the Digital and Data Services Team, with close collaboration with the Account Management team.
  • Day-to-day responsibility for leading the planning and delivery of marketing campaigns on email, push and other audience targeted marketing channels.
  • A thorough understanding of our customers’ data to be able to execute highly targeted and personalised digital marketing campaigns
  • Managing the automation of digital marketing campaigns
  • Managing client communications and expectations
  • Leading the reporting schedule for clients with a focus on email personalisation, engagement and ROI
  • A competitive salary commensurate with your experience will be offered
  • Predominantly based in our London office (3 days a week) but with some travel to clients and home working options

Are you the right person?

InCrowd is looking for a skillful professional with experience in CRM and Digital Marketing who is looking to take the next step in their career. The successful candidate will be leading on the delivery and implementation of CRM and digital strategy across a wide portfolio of clients.

This role will be pivotal in driving InCrowd’s ambition to deliver best-in-class digital campaigns for clients across email, as well as push notifications and personalised web content.

You will be responsible for creating targeted CRM plans directly with our clients to deliver against their core revenue and engagement KPIs. You will also be the lead point of contact with clients for any query or issue resolution.

With a passion for sport and fan engagement, you will be knowledgeable about our clients’ business objectives, have a creative approach to digital content and data, and a detailed approach to delivery and reporting.

You have used data, probably in the sports or consumer marketing field, to create personalised and hyper-targeted email marketing plans and execution of campaigns.

This will be a chance to grow a key part of the business and your verve, dynamism and enthusiasm for working with leading sports organisations will be vital to setting new industry benchmarks in this sphere.

You are a creative, organised thought leader with high levels of attention to detail and are looking to build your career with a fast growth organisation which is driving the digital transformation of sport. You will have the ability to manage internal and external stakeholders and deliver exceptional quality work in a fast paced environment with tight deadlines.

What will you be doing for InCrowd?

  • Lead on the day-to-day email, push and other targeted campaign planning and delivery for our digital services clients
  • Work alongside the Digital and Data Services Lead to define the delivery calendar to drive client success
  • Lead the implementation of delivery processes and procedures to ensure accuracy and consistency across all clients
  • Manage and report on all email campaign activity via the DotDigital platform and our own audience insights tools
  • Ensure high quality, up-to-date and compliant documentation exists for all email managed services in accordance with GDPR regulations
  • Manage the reporting structure for clients focussed on email personalisation, engagement and ROI
  • Opportunity to develop and own multi-channel marketing communications programmes
  • Support the team lead in management and development of other team members

Candidate Criteria


  • Proven track record for leading the planning and delivery of CRM campaigns programmes against revenue and engagement KPIs
  • Experience in CRM technology and how to use it best to drive effective and efficient results
  • Managed internal and external partners to create value-enhancing CRM-based communications
  • Proven track record for improving the output of CRM alongside other digital offerings such as push and targeted adverts
  • Experience in designing and implementing email automations and customer journeys to drive increases in engagement or revenue generation
  • Experience constructing and presenting easily-digestible reports on CRM activity, with recommendations on future enhancements for senior stakeholders
  • An understanding of database structures with proven experience using and manipulating data for targeted marketing campaigns
  • Excellent at data management and analysis with evidence of where you’ve turned insight into action.
  • An understanding of GDPR and experience of adopting compliant processes to email marketing

Technical Skills

  • Consumer and digital marketing experience using DotDigital or other ESPs
  • Skilled in database management and multi-level query building
  • Skilled in Microsoft Office software including Excel, Word, PowerPoint and Outlook, (thorough knowledge of Excel an advantage)


  • 2+ years in a CRM or marketing role with experience of executing data driven marketing campaigns
  • Understand, and be able to demonstrate, the need for meticulous attention to detail
  • Excellent stakeholder management including a proactive and measured approach to handling high-profile clients
  • Experience in the content approval process, the ability to adhere to a controlled release approval process
  • Excellent written and verbal communication skills
  • Self-motivated and comfortable taking the lead, as well as working in a team environment
  • Relevant educational and professional qualifications will be useful, but demonstrable practical success will be more important
  • Sports fan, and very likely to have worked in a sports business environment or have a high level of knowledge of the industry in order to understand client requirements

Who are we?

InCrowd is a data-led fan marketing company, but first and foremost, we are sports fans. We understand the unrivalled passion and dedication of supporters towards the clubs, leagues and players they care about.

We use technology to capture real-time fan consumption data and have enterprise-scale third-party data integrations enabling our clients to gain a better understanding of their fans, going well beyond who they are and delving deeper into their behavioural habits and fan characteristics. We link data to marketing through our proprietary digital experience platform which makes it easy for our clients to activate data-powered campaigns. This approach allows our clients to deliver relevant and timely content and marketing messages to fans, vastly enhancing the fan experience whilst achieving commercial objectives.

We work with multiple sports organisations and clubs including; Formula 1, ECB, 10 Premier League / Championship football clubs, Rugby Football League, Premiership Rugby & Sky Sports. We have seen rapid growth in our five-year history and have over 80 staff based in London and Brighton and now Australia and Hong Kong.

This role will be a challenge but it is a rare opportunity to be part of a fast-growing start-up business offering progression potential, opportunity and personal growth.

What will InCrowd be doing for you?

InCrowd offers a healthy, friendly and creative environment in our London office based but a hybrid of office and working from home possible.

We are proud of our culture and excited about the next steps for the company.

We also offer:

  • Company benefits.
  • Support for additional training and education.
  • Social events.
  • Opportunity for significant career progression in a fast-developing team.

Up for the challenge?

Send us your CV and something that shows us why you’re perfect for the role. This can be anything; an email, a video or perhaps a case study of previous work….. we want to find out more about you. Email everything to jobs@incrowdsports.com and we’ll be in touch.

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