Media Rights Opportunity – French Basketball League

Follow closely as the story of a generational talent, destined for greatness in basketball, unfolds with live rights to LNB Pro A, the highest level of basketball in France, known for its free-flowing style of basketball.

This season, all eyes are on Victor Wembanyama – 18-year old, projected to be the no 1 pick in the 2023 NBA Draft. Standing at 7 ft 3 in, but having a guard skillset, the youngster is a just-watch for all basketball lovers.

While the season is underway, there is plenty of more action to be covered – in fact, up to 300 live matches can be delivered via IP, including the Playoffs and Finals (from now until June 2023).

Fan Engagement Specialist – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Position Summary: 

This position will play an important role in supporting the maintenance of positive relationships with our fans. In addition to handling fan questions, comments and requests, the Fan Engagement Specialist also provides support in reporting on key trends, issues and topics of interest. The ideal candidate should possess an affinity for sports as well as a general interest in communications.

Major Responsibility: 

  • Monitor and respond to fan mail received via email, as well as postal mail and voicemail 
  • Compile and distribute regular reports on key trends, issues and topics of interest among fans 
  • Maintain and update Fan Engagement databases and contact lists 
  • Assist with additional writing and editing for the Strategic Communications group as needed 

Required Skills/Knowledge: 

  • Knowledgeable and passionate about the NBA, WNBA, NBA G League and NBA 2K League and their players, coaches and teams 
  • Excellent written and verbal communication skills 
  • Ability to prioritize and multitask 
  • Ability to balance speed with quality and accuracy 
  • Highly organized with an extraordinary attention to detail 
  • Ability and willingness to work both independently and as part of a team 

Education:

Bachelor’s degree, preferably in communications or a related field

Salary Range:

  • $60,000 – $65,000 per year 

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Tender for digital platform for Basketball New South Wales

Basketball NSW (BNSW) is the governing peak body for the sport of basketball in New South Wales. Basketball NSW is an affiliated member of Basketball Australia (BA), the national governing body. Its aim is to grow, develop and promote the game by supporting its members, stakeholders, and the basketball family in general.

Basketball is an inclusive sport with opportunities to play across all genders, ages, and disabilities which historically, has been enjoyed as far back as 1938. Today, there are over 67,000 registered members across NSW, and by 2025 BNSW aims to increase to over 100,000 members and strives to engage over 500,000 participants in Basketball throughout NSW. The Board has resolved to aspire to these objectives within the 2022-2025 BNSW Strategic Plan.

To achieve these strategic objectives, a system is required to provide [collate] information on Basketball opportunities across the state to maximise the coverage of the sport and make information more accessible to internal and external stakeholders.

The current experience of Basketball in NSW for members is fragmented and inconsistent and can be confusing for those new to the sport, and Basketball NSW is not currently seen as the most trusted source of information for the whole Basketball community in NSW. BNSW currently hosts a web platform which provides information for players, officials, coaches, and the community. The site provides registrations, accreditation, education, training, merchandising, and competition results. Whilst the current solution provides key information and access to services required by member Associations it is not used by all for a multitude of reasons, leading to the inconsistent experience for players, referees, coaches, technical officials and their families.

A range of other non-interfaced commercial solutions are used by the basketball community to provide additional services including but not limited to; competition management, participant registration, venue management/bookings, events/tournaments, and direct communications.

The new Portal is not intended purely as an upgraded website or new registration platform but rather a portal that digitises basketball administration, streamlining the customer experience for a broader definition of the ‘Basketball community’. It is intended this would also increase the visibility of basketball serving as an access point for those new to the sport or not yet participating, and those who may not traditionally have engaged with Basketball NSW otherwise.

DTC Marketing Lead – NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App, NBA ID and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Based in London (UK) or in Madrid (Spain), the DTC Marketing Lead will play a key role to increase the number of subscribers in Europe & Middle East and how we engage, interact, and monetize them.

The selected candidate will have two direct reports.

Major Responsibilities

Lead all the DTC Marketing initiatives in Europe & Middle East across products such as the NBA App, NBA ID and NBA League Pass

  • Coordinate the localization, creation, and delivery of promotional assets for DTC products to be used across owned and operated channels, partners and influencers.
  • Run weekly, monthly and quarterly growth forecast as well as weekly trading performance process
  • Oversee the subscription marketing budget
  • Collaborate with key departments in the region (including Content & Social, Events) and in NY (Marketing, Growth & Media) to build and execute activations to drive subscribers
  • Oversee global data capture initiatives and create local campaigns for fans in EME (e.g., Fantasy)
  • Oversee Email marketing and CRM for the region
  • Manage two direct reports

Required Skills/Knowledge

  • Minimum 7 years of experience in marketing in a Direct-to-Consumer company or OTT.
  • Experience in driving substantial increase of subs / customers for a product.
  • Experience marketing membership products.
  • Experience in Lifecycle marketing.
  • Experience managing teams.
  • Growth mindset.
  • Team player.
  • A good communicator with excellent presentation skills.
  • Ability to work well within a matrix organization. This position requires a lot of cross-departmental collaboration.
  • Fluency in English and other European language is a plus.
  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Educational Background Required
  • Bachelor’s degree
  • Master in Marketing or MBA is a plus

The Executives in Sport Group are retained on behalf of the NBA to appoint a DTC Marketing Lead. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

All information supplied is anonymous and will not be viewed by recruiting managers.

Loyalty Program Manager – LA Clippers

The Loyalty Program Manager will research, create, and launch a loyalty program for the LA Clippers and Intuit Dome. As Manager, you will work with technology, marketing, sales, and communications departments to deliver a best in class product. You will work with external partners and vendors to grow our global fanbase by incentivizing and rewarding fans for actions in and outside of the arena.This is a full-time role based out of our DTLA office and is eligible for our competitive benefit offerings including medical, dental, vision, 401(k) plan with company contribution, Well-Being Allowance, and more.The LA Clippers are committed to providing a safe and healthy workplace. New members of our team must be fully vaccinated for COVID-19 and will need to provide verification of vaccination for COVID-19 at least seven days prior to their start date. Fully vaccinated refers to at least two (2) weeks after the final dose on a two-dose vaccination series (Pfizer or Moderna) or at least two (2) weeks after a single dose COVID-19 vaccination series (Johnson and Johnson).

What You Will Do

  • Serve as the day-to-day operations leader for LA Clippers & Intuit Dome loyalty program. 
  • Work with multiple internal and external teams to develop and manage B2C loyalty reward programs, promotional campaigns, and communication. 
  • Manage and address program requirements and updates, including appropriate team members to ensure SLAs and KPIs are met. 
  • Troubleshoot/research when issues come up and raise to appropriate team for resolution. 
  • Work with the Analytics team to deliver program data and insights. 
  • Identify and explore opportunities for data acquisition through program participation. 
  • Work closely with Finance team to manage accurate accounting methods for the program. 
  • Ensure that the program remains up to date with larger Loyalty industry advancements and technological developments. 

Your Background, Skills And Qualifications

  • 3+ years of hands-on product management experience, or equivalent combination of education and experience. 
  • Experience in operation and management of Loyalty programs or other marketing programs. 
  • Demonstrated dedication with the ability to lead projects from origin through execution. 
  • Stay current on the shifting digital landscape in the areas of privacy and identity, loyalty industry advancements, and technological developments. 
  • Ability to learn, contribute and flourish in a fast-growing, dynamic environment.
  • Effective interpersonal skills, both oral and written. 
  • Self-starter and entrepreneurial spirit with hands-on approach towards business. 

The LA Clippers are a proud equal opportunity employer. It is our desire and intent that all employees enjoy a healthy professional business working environment that is free from discrimination and harassment.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. 

Senior Marketing Manager – Dallas Mavericks

The Director of Marketing – Ticketing will work with the Chief Marketing Officer.

Job Duties

  • Assist CMO with developing, planning, implementing, analyzing, managing, and budgeting current and new marketing programs & initiatives to generate ticket sales revenue and engagement.
  • Work closely with Corporate Sponsorship Senior Staff to effectively market sponsorship campaigns, and identify target markets, and corporate partners throughout the season.
  • Develop and help execute strategic marketing to extend brand awareness, build customer engagement, and generate/meet revenue goals.
  • Contribute to the formulation and implementation of season’s marketing plan and the development of goals and objectives.
  • Assist in developing and executing all sponsorship marketing plans, creating collateral, including but not limited to marketing rights, in-game and in-market activation, hospitality, and special events.
  • Management of copy and creative to supplement the above through TV, radio, print, website, outdoor, email, team collateral, digital, social and incremental bater with advertising mediums in the market.
  • Act as the liaison between all internal Mavs departments on sponsorship opportunities and help execute contractual marketing assets received by Mavs Partners, but not limited to legal guidelines on player usage.
  • Maintain detailed planning records, utilizing project management, recap, creative and traffic tools.
  • Manage relationships with key partners/vendors to effectively market team inventory.
  • Negotiate barter/promotional agreements with major media outlets including outdoor, print, digital, etc to further support or enhance team programs.
  • Work closely with and build relationships with NBA on team and league level, sharing and creating best practices across the league.
  • Create and manage Digital Marketing calendar and track all marketing assets internally and externally.
  • Manage and drive digital marketing. Plan, execute and measure results to drive revenue and engagement for team. Evaluate emerging technologies while recognizing new and creative growth strategies.
  • Digital Marketing – provide support to Digital Marketing Staff (email marketing, web, and social) to create and expand digital marketing efforts, while providing thought leadership and perspective for adoption.
  • Game Operations – generate new ideas, manage and execute marketing ticket sales needs for in game presentation, theme nights, group nights, and fan engagement opportunities.
  • Merchandise – provide support to Director of Merchandise on marketing of team merchandise objectives. Managing and creating marketing programs and initiatives to generate sales revenue. 
  • Street Team Marketing – manage and research events for street team grassroots marketing events. Managing and creating collateral to promote ticket sales and Mavs initiatives, managing budgets, negotiating booth space, etc.
  • Perform other duties as assigned.

Requirements

  • 6+ years of sports and/or entertainment industry experience required 
  • Bachelor’s degree in Marketing, Advertising, Business or related field from a four-year college or university
  • Proven ability to lead through influence, flexibility, and diplomacy
  • Demonstrate knowledge of the principles, practices, and terminology of advertising, marketing, and public relations programs
  • A strategist capable of implementing long and short term integrated marketing plans
  • Experience working with and influencing senior leaders and business partners by providing guidance and direction on marketing objectives
  • Organized, energetic individual capable of working effectively in high-pressure, fast-paced environment
  • Critical thinker and self-starter willing to work proactively to identify key business priorities and work across teams to implement solutions
  • Strong organized skills, written & oral communication skills, team-oriented
  • Ability to multi-task and prioritize workload 
  • Proficient with Microsoft Suite
  • Ability to work evening, weekend, and holiday hours (as required by the NBA season) 
  • Vaccinated

Preferred Qualifications

  • Knowledge of the Dallas market

The Dallas Mavericks provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Commercial Management and Integrated Partnerships – NBA

The NBA is committed to providing a safe and healthy workplace. To safeguard our employees and their families, our visitors and the broader community from COVID-19, and in consideration of recommendations from health authorities and the NBA’s own advisors, any individual working onsite in our New York and New Jersey offices must be fully vaccinated against COVID-19, including having received a booster when eligible. The NBA will discuss accommodations for individuals who cannot be vaccinated due to a medical reason or sincerely held religious belief, practice, or observance.

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Position Summary:

This position will service key strategic NBA integrated marketing partner relationships with a special focus on supporting partnerships in the NBA’s Fantasy and Gaming ecosystem. This individual will focus on the day-to-day relationship management and oversee activation efforts of various global marketing partner accounts across the NBA, WNBA, NBA G-League and USA Basketball.

Major Responsibilities:

  • Oversee the development and fulfillment of Integrated Marketing partners’ full sponsorship portfolios across NBA, WNBA, NBA G League, NBA 2K League and/or USA Basketball properties
  • Serve as lead on the account team responsible for managing day-to-day partner activation processes, including: activation planning and approvals, promotional development, media planning, financials, advertising creation and approval, event coordination, including at international events, and results tracking, which will require collaboration across multiple departments
  • Serve as day-to-day contact on partnership matters ranging from activation strategy to contractual deliverables
  • Provide partnership expertise in the comprehension of contractual elements and understanding of the leagues’ and partners’ business goals/target audiences/marketing strategy and knowledge of best practices and industry news
  • Develop upsell opportunities that align with brand objectives
  • Develop and leverage strong relationships and build credibility with external partners and their lead agencies
  • Build effective working relationships and strong consensus with key NBA constituencies including: sub-departments within Global Partnerships and Media, Events, Public Relations, Legal, Marketing, Social Responsibility, Team Marketing & Business Operations, Player Marketing, and all affiliate leagues
  • Oversee budgets for partners including leading the annual budget planning process; requires fluency in our financial reporting and pipeline management system
  • Execute against partnership goals and success metrics and implement a measurement plan for monitoring effectiveness and providing regular reporting
  • Participate and lead additional marketing partnership business transformation projects (e.g. new projects, new sellable assets, global integration)

Required Skills/Knowledge:

  • Minimum 6 years professional experience in relevant field (marketing, advertising, account management, or brand management) with experience in the fantasy and sports betting field highly valued
  • Successful experience in developing marketing and event strategies for clients and a strong understanding of marketing and promotions, including demonstrated experience in developing and implementing successful marketing programs
  • Demonstrated relationship management skills both internally and externally (including with senior executives); ability to adapt to various personalities and working styles
  • Excellent communication skills, both written and verbal
  • Presentation skills, including the ability to create and lead presentations
  • Strategic thinker who is able to execute current partner strategy and identify areas of optimization/opportunity
  • Strong financial and analytical skills; ability to create internal and external reports
  • Solid understanding of sponsorship activation including events, media, marketing rights, content, etc.
  • Ability to forecast issues in projects and problem solve with various constituents
  • Must be highly motivated, proactive, self-starter with high energy and team spirit
  • Enjoys fast paced and challenging work environment
  • Proficient in Microsoft Word, Excel and PowerPoint

Education:

  • Bachelor’s degree required

Salary Range:

  • $130,000 to $140,000 per year

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

Director, Digital Product – Chicago Bulls

The Chicago Bulls are building a future-looking marketing capability that applies a combination of data, technology, community and creativity to drive fan development and support organizational growth. The Marketing group is made up of four teams – Integrated Marketing, Digital Marketing, Product and Brand & Fan Development. The Product Director will be the lead for the Product team and will be responsible for ensuring that the Bulls’ digital products offer fans extraordinary experiences while helping drive progress against our business objectives.We are seeking a highly motivated, analytical, strategic, and innovative Director to join our Product team, tasked with leading all aspects of our efforts to build outstanding owned products that support both our marketing & revenue functions.In this role, you will lead a small product team while collaborating with employees from a number of different teams. Your day-to-day responsibilities will focus on driving our owned product strategy – namely Bulls.com and our mobile application – but you will also have a voice in other fan-facing technology conversations.The right candidate will blend being both passionate about product but also sports – and will have a strong understanding of how high-quality products can be highly impactful for a sports organization.Responsibilities

  • Develop and implement a product strategy (primarily Bulls.com and our mobile application) that blends building strong fan experiences with driving progress against organizational priorities
  • Develop annual objectives for the team and report back on progress on an on-going basis
  • Build short- & long-term roadmaps that keep our products evolving and give the organization transparency into where we’re heading and various project schedules
  • Take ownership of driving adoption of our products and priority/ new features
  • Oversee the measurement of the success of features, content, and events and ensure we’re optimizing their performance through testing iteration
  • Develop platform specific critical metrics and collaborate with our Business Strategy & Analytics team to create dashboards to show performance
  • Champion building strong user-experiences across all our digital touchpoints
  • Understand and emphasize the importance of integrating user data from the products into the Bulls broader technology stack
  • Build relationships across the organization to understand where our product strategy can support departmental objectives
  • Build strong relationships with the NBA and our app developer to understand opportunities coming down the pipeline and influence future priorities
  • Constantly be driving innovation within our products to create new & impactful fan experiences, including ensuring that we’re getting fan feedback on our products
  • Always be looking for ways to make our products more efficient or have a greater impact on our business
  • Regularly monitor & evaluate external technology vendors who are looking to innovate on the fan experience
  • Lead a team of three, helping prioritize high-impact work and developing the individuals as employees.

Skills, Experience And Qualification RequirementsThe right candidate will offer strong product expertise but will also likely be a sports fan too – as it’s meaningful to be able to look through the product lens from a fan’s perspective.

  • A bachelor’s degree is advantageous, but not required. Priority will be given to candidates with strong work experience and ability to reflect the rest of the requirements
  • Consistent track record over multiple years of driving product strategy & adoption
  • Proven track record of managing & developing team members
  • Ability to interact with individuals from the top to the bottom of an organization
  • Experience as an innovative thinker, able to conceptualize new ideas and then bring them to life
  • Being a critical thinker, a problem solver & having strong attention to detail are all crucial traits
  • Strong communicator, with good presentation skills
  • Comfortable looking at data and able to pull insights from data with ease
  • Comfortable with servant-based leadership – this will be a hands on role given the size of the team

Must have received the completed COVID-19 vaccination by date of hire to be considered. Proof of vaccination required. Legally recognized exemptions regarding vaccination status will be considered.We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other status or characteristic protected by applicable federal, state, or local law.

DTC Marketing Lead – NBA

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2021-22 season featured a record 121 international players from 40 countries.

NBA Digital’s assets include NBA TV, NBA.com, the NBA App, NBA ID and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

Based in London (UK) or in Madrid (Spain), the DTC Marketing Lead will play a key role to increase the number of subscribers in Europe & Middle East and how we engage, interact, and monetize them.

The selected candidate will have two direct reports.

Major Responsibilities

Lead all the DTC Marketing initiatives in Europe & Middle East across products such as the NBA App, NBA ID and NBA League Pass

  • Coordinate the localization, creation, and delivery of promotional assets for DTC products to be used across owned and operated channels, partners and influencers.
  • Run weekly, monthly and quarterly growth forecast as well as weekly trading performance process
  • Oversee the subscription marketing budget
  • Collaborate with key departments in the region (including Content & Social, Events) and in NY (Marketing, Growth & Media) to build and execute activations to drive subscribers
  • Oversee global data capture initiatives and create local campaigns for fans in EME (e.g., Fantasy)
  • Oversee Email marketing and CRM for the region
  • Manage two direct reports

Required Skills/Knowledge

  • Minimum 7 years of experience in marketing in a Direct-to-Consumer company or OTT.
  • Experience in driving substantial increase of subs / customers for a product.
  • Experience marketing membership products.
  • Experience in Lifecycle marketing.
  • Experience managing teams.
  • Growth mindset.
  • Team player.
  • A good communicator with excellent presentation skills.
  • Ability to work well within a matrix organization. This position requires a lot of cross-departmental collaboration.
  • Fluency in English and other European language is a plus.
  • Proficient in Microsoft Word, Excel and PowerPoint.
  • Educational Background Required
  • Bachelor’s degree
  • Master in Marketing or MBA is a plus

The Executives in Sport Group are retained on behalf of the NBA to appoint a DTC Marketing Lead. All direct applications and CV’s will be forwarded to The Executives in Sport Group.

If this role is of interest, then please press the apply button and include a copy of your CV.

We ask that applicants complete our diversity monitoring form. You are not obliged to answer any of these questions but the more information you supply, the more effective our monitoring will be.

All information supplied is anonymous and will not be viewed by recruiting managers.

Director, Corporate Partnerships – LA Lakers

The Director, Corporate Partnerships is a proactive, high-energy sales executive with a deep love for the sports industry. This is a high-pressure, high-reward role. This position will leverage a positive reputation in the sports industry with the Lakers iconic brand to generate team revenue. It is ultra-responsive, corporate-client focused, and is responsible for business development and client relationship management, while maintaining Lakers brand guidelines.

Key Metrics Used To Evaluate Performance

  • Dollars raised annually
  • Renewal rate
  • Client satisfaction (survey at end of each season)
  • Number of new partners signed
  • Impact of new/updated partnerships signed (amount of intangible value that can be leveraged across the Lakers company)
  • Level of innovation incorporated into contracts

Essential Functions (Duties & Responsibilities**): 

Research

  • Research and qualify leads (companies/people) and set up face-to-face appointments in pursuit of new business (usually spearheading 2-3 meetings before final proposal)
  • Brainstorm creative leads in new categories capitalizing on changes in sports industry, Lakers team, fan preferences, what other NBA teams are doing, etc.

Sales

  • Work cross-functionally with all departments to create comprehensive packages for sponsors, while ensuring a high level of internal communication relative to sales activities
  • Understand partner brands and their competitors to develop solution-based platforms to help amplify partners’ brands, enable them to break through the clutter and achieve their marketing objectives 
  • Provide new, innovative marketing ideas to assist in the advancement of sales efforts or upselling renewals
  • Leverage Lakers games and other events to demonstrate the full-range of sponsorship potential to warm leads 
  • Use Lakers Rate Card to creatively capture business and maintain accurate reporting regarding sales, forecasting, and account maintenance

Activation & Servicing

  • Manage client relationships and drive renewals for future marketing programs (e.g. understand clients’ business priorities, timelines, and budgets to adapt past proposals and drive increased revenue)
  • Represent the Lakers at games and promotional events

Management

  • Lead, direct, and partner with the Coordinator(s), Corporate Partnerships to prepare complete sponsorship proposals
  • Coach the Coordinator(s), Corporate Partnerships on partner brands in portfolio to better understand new brand strategies and changing budgets/ priorities to pitch strongest proposal
  • Responsibilities subject to change based on organizational needs and direction from management.

Education (required/ preferred): Bachelor’s Degree (Business Administration or Marketing, preferred)

Previous Experience

  • A minimum of five (5) years work experience in sales and customer service
  • A proven track record of sales success (including cold calls and environments with high rates of rejection)
  • Past experience making impactful presentations to senior executives
  • A good reputation within the sports industry, in LA and nationally

Technology Capabilities: Microsoft Office (Outlook, Excel, PPT essential), LinkedIn (Sales Navigator), the List, the Sports Business Journal (Resource Guide), Yahoo Finance, and other online lead generation tools. Knowledge of Adobe Photoshop preferred.

Knowledge, Skills, Abilities

  • Strong Interpersonal skills (high EQ)
  • Excellent people management skills
  • Excellent presentation skills (must be client-ready)
  • Creative problem solver who is able to connect today’s trends with Lakers inventory and differentiate new sponsors from existing sponsors
  • Strong networking skills within the corporate community and the ability to develop lasting relationships
  • Strong client relationship management (CRM) skills and exceptional responsiveness 
  • Demonstrated cross-functional leadership 
  • Strong negotiation and sales tactics 
  • Proven ability to meet ambitious deadlines and quotas
  • Proven ability to navigate office politics and create internal buy-in around new ideas
  • Proven track record of prioritization, organization, and the ability to multi-task

Location: El Segundo (offices M-F), downtown Los Angeles (Crypto.com Arena for select Laker home games), and other off-site client meetings

Travel: Must be willing to travel 5%-10% of the time to league meetings, client meetings, and occasional away games.