Commercial Accountant

Location: Paddington, London – hybrid office / home working
Role overview:

  • A full-time role at InCrowd Sports, headquartered in London, UK.
  • An opportunity to be a key member of the finance team, and to be part of an innovative business in the global sports industry with huge growth ambitions.
  • Day-to-day responsibility for revenue recognition, credit control and providing financial reporting, analysis and business partnering to the commercial team.
  • A competitive salary commensurate with your experience will be offered

About InCrowd Sports:

InCrowd is a sports marketing business focused on driving ROI through data-powered digital experiences. We do this by focusing on connecting sports organisations’ backend technologies and data to create the most valuable front end solutions for our customers.. InCrowd’s mission is to ensure sports organisations extract the maximum ROI and value per fan from every digital interaction.

With headquarters in London, we work with multiple sports organisations and clubs around the world including; Formula 1, UEFA, MLS, ECB, Premier League and Championship football clubs, Premiership Rugby & Sky Sports. InCrowd established its US office in 2023, with Major League Soccer as a flagship customer, and has since seen continued growth in customers, projects and revenue.

About you:

We are looking for a Commercial Accountant to report into Finance Director and work closely alongside the Management Accountant and finance team.

You will be responsible for supporting the finance and commercial teams in financial reporting, analysis and business partnering. The role will build strong relationships throughout the business and influence key decisions at all levels with a focus on driving revenue growth and improving profitability.

You will work closely with the wider business to understand and articulate how each business area is performing and have a strong attention to detail to ensure financial reporting is accurate and robust.

An ideal candidate should have experience educating and communicating effectively with various key stakeholders across a business. You’ll have an analytical eye, with the ability to extract insight from financial data and be able to bring innovative ideas to the business to enhance pricing strategies and drive revenue growth. You’ll be confident in presenting data and ideas to key stakeholders, including senior management, to aid key decision making.

What will you be doing for InCrowd?

  • The role will hold full responsibility for financial reporting down to gross margin for Incrowd Sports Limited.
  • Ensuring revenues are correctly recognised and presented.
  • Ensuring customer receipts are received and working capital is optimized from a Debtors day point of view.
  • Developing pricing strategies to ensure product pricing is accurate and reflective of market conditions.
  • Identifying inefficiencies and opportunities for value creation.
  • Articulating how resources and costs are allocated to revenues to report gross margin.
  • Understanding profitability by customer / product and revenue line.
  • Adapting financial reporting to enable business to view performance in different ways i.e. by region, product type etc.
  • Reporting on key financial metrics on a monthly basis.
  • Working closely with the Management Accountant to produce accurate financial statement presentations on a monthly basis.
  • Supporting in building long term budgets.
  • Management of subsidiary accounts preparation and tax compliance.
  • Supporting on annual audits.
  • Holding superuser status for financial systems.
  • Providing holiday cover to support other finance team members.

Candidate Criteria:


  • Experience in a similar role.
  • Experience with revenue recognition and business partnering commercial teams.
  • An extremely high attention to detail.
  • Experience of providing meaningful commentary using a high volume of data.
  • Proficiency in learning new systems and developing systems to meet requirements of the business.
  • Excellent at planning, organisation and documentation
  • Ability to deal with competing demands in a fast-paced environment
  • Friendly and personable with the ability to build a rapport with commercial team
  • An excellent relationship manager who can communicate effectively with stakeholders of all levels both internally and externally.
  • Ability to work well in a team and support team members where necessary.
  • A self-sufficient individual who is happy taking the lead

Highly desirable:

  • Experience of working in a fast-paced business environment.
  • A services finance background
  • A strong knowledge of, and passion for sport

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