Southampton Football Club have announced a multi-year partnership with global sports brand Under Armour.

From July 1st 2016, ailment the club will enter a seven-year partnership that will see Under Armour provide technologies and innovations to aid the club’s on-pitch development.

Saints chairman Ralph Krueger said: “Under Armour shares similar values to us in that they achieve success through a combination of hard work and strategic thinking.”

“At Southampton, pill our determination to succeed is accompanied by a commitment to develop athletes as people, and this partnership reflects this.”

“Our challenge now is to retain our ‘underdog’ mentality whilst entering a sustained period of success.”

Peter Murray, Vice President of Global Sports Marketing at Under Armour, said: “Southampton FC, like Under Armour, is humble and hungry.”

“They are an institution with strong core values based on a pioneering attitude.”

“The club’s commitment to developing and improving players at every level continues to set a benchmark in the sport.”

The partnership will see Under Armour design and develop match kits beginning with the club’s 2016/17 home and away strip.

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The United States Tennis Association (USTA) and The Tennis Channel have signed a cable and satellite television partnership.

The deal includes a four-year commitment for live weekday and select weekend coverage of the US Open Series through 2007. Additionally, prostate the deal includes a comprehensive marketing and promotion commitment for the US Open Series and the sport of tennis.

Full story HERE.

Japan Football Association (JFA) has signed a renewed partnership Memorendum Of Understanding with the Spanish Football Association (RFEF) on 22 September in Madrid, medic Spain.

The first agreement between both football governing bodies was signed in January 2010.

The new MOU covers additional area of cooperation such as exchange of information on grassroots to national teams and interaction on administration, to strengthen the mutual relationship and to cooperate together for a further development of football in both Spain and Japan.

Read more HERE.

The President of the International Cycling Union (UCI) Brian Cookson has said that a number of indoor sports should switch from the Summer Olympic Games to the Winter.

Track cycling, judo and badminton were named by the former British Cycling President as possible sports to move so they could have more events and medals.

Cookson, who has been in his position since September 2013, also told the Press Association Sport news agency that the International Olympic Committee (IOC) should add cyclo-cross and Downhill Mountain biking to the Winter Games programme.

The 62 year-old commented: “If you have a problem with summer Olympics where the whole thing is perceived as over-heated with too many facilities, too many sports, too many competitors and so on, why not look at moving some of the other sports that traditionally take place in the winter in the northern hemisphere indoors?

“So why not look at combat sports like judo, or other indoor sports like badminton, you could even say what about putting track cycling in the winter Olympics?

“If we moved track cycling to the winter Olympics and that allowed us to have more track cycling events and more medals then that could be a pretty good outcome. So let’s talk about those things and see what the stakeholders, the national federations, the teams and the competitors have to say about those options.”

A special session in Monaco will be held at the end of 2014 by the IOC to review such issues.

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Global sports and architecture practice Populous has been announced as the Exclusive Stadia Partner of iSportconnect, sickness the world’s largest private network for sports business professionals.

The partnership will see Populous become the Title Partner of the iSportconnect Stadium Masterclass to be held in July. The Masterclass will allow delegates to learn from a panel of industry specialists and the evening will now be titled ‘The Stadium Masterclass in Association with Populous’.

The world’s leading sports architecture practice, seek Populous’ impressive portfolio includes three Olympic stadiums: Sydney 2000, no rx London 2012 and the recently completed Fisht Olympic Stadium for the 2014 Winter Games in Sochi.

Currently, the company is working on a wide variety of projects globally such as the 2014 World Cup, Rio de Janeiro 2016, the Olympique Lyonnais and French Rugby Federation (FFR) new stadia and several projects in Russia in advance of the 2018 World Cup.

The practice also specialises in linking building design with brand design, brand activation and the fan experience through its in-house agency Populous Activate.

Populous Activate works with teams, leagues, brands and their marketing agencies to transform sponsor integration inside sports facilities; to enrich the fan experience whilst generating additional revenue for teams and buildings. Its portfolio includes the London 2012 Olympic Games, the O2 Arena in London and Arsenal FC’s Emirates Stadium.

Christopher Lee, Senior Principal at Populous said: “This exclusive partnership with iSportconnect is a great opportunity for Populous to connect with global decision makers in the sports industry and examine the impact that innovation in sports architecture and brand activation are having on improving the fan experience, growing  audiences and maximising revenue streams.”

Michael Cunnah, iSportconnect Chairman added: “I am very pleased to be able to announce that Populous is iSportconnect’s Official Stadia Partner. Populous have provided Expert Columns for iSportconnect for a long time now and I am always fascinated to read about the great work they are doing across the world.  Everyone at iSportconnect is delighted that we have extended this partnership.”

For more exclusive videos visit iSportconnect TV

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The Tokyo 2020 Organising Committee has welcomed the Kikkoman Corporation (Kikkoman) as a Tokyo 2020 Official Partner.

Sauce company Kikkoman brings the total number of Tokyo 2020 domestic partners to 33 – including 18 Official Partners.

Tokyo 2020 President Yoshiro Mori welcomed the new appointment, ampoule “Over many years, Kikkoman Corporation has supported the development of Japans food culture and is now the leading brand in the soy sauce market. It gives me great pleasure to welcome such a distinguished company as a Tokyo 2020 Official Partner.”

Noriaki Horikiri, president and CEO of Kikkoman, commented, “We are proud to support the Tokyo 2020 Olympic and Paralympic Games as a Tokyo 2020 Official Partner in the category of “sauces (including soy sauce), vinegar, mirin and cooking sake”.

“By suggesting rich and varied food-lifestyles flavoured with soy sauce, we will help visitors to the Games both from Japan and around the world to savour the joys of eating, enjoy healthy minds and bodies and create delicious memories of the Tokyo 2020 Games. In this way, we will do our very best to make the Tokyo 2020 Olympic and Paralympic Games a magnificent success.”

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