Southampton sign Under Armour deal
By iSportconnect | April 14, 2016
Southampton Football Club have announced a multi-year partnership with global sports brand Under Armour.
From July 1st 2016, ailment the club will enter a seven-year partnership that will see Under Armour provide technologies and innovations to aid the club’s on-pitch development.
Saints chairman Ralph Krueger said: “Under Armour shares similar values to us in that they achieve success through a combination of hard work and strategic thinking.”
“At Southampton, pill our determination to succeed is accompanied by a commitment to develop athletes as people, and this partnership reflects this.”
“Our challenge now is to retain our ‘underdog’ mentality whilst entering a sustained period of success.”
Peter Murray, Vice President of Global Sports Marketing at Under Armour, said: “Southampton FC, like Under Armour, is humble and hungry.”
“They are an institution with strong core values based on a pioneering attitude.”
“The club’s commitment to developing and improving players at every level continues to set a benchmark in the sport.”
The partnership will see Under Armour design and develop match kits beginning with the club’s 2016/17 home and away strip.