Southampton sign Under Armour deal

April 14, 2016

Southampton Football Club have announced a multi-year partnership with global sports brand Under Armour.

From July 1st 2016, ailment the club will enter a seven-year partnership that will see Under Armour provide technologies and innovations to aid the club’s on-pitch development.

Saints chairman Ralph Krueger said: “Under Armour shares similar values to us in that they achieve success through a combination of hard work and strategic thinking.”

“At Southampton, pill our determination to succeed is accompanied by a commitment to develop athletes as people, and this partnership reflects this.”

“Our challenge now is to retain our ‘underdog’ mentality whilst entering a sustained period of success.”

Peter Murray, Vice President of Global Sports Marketing at Under Armour, said: “Southampton FC, like Under Armour, is humble and hungry.”

“They are an institution with strong core values based on a pioneering attitude.”

“The club’s commitment to developing and improving players at every level continues to set a benchmark in the sport.”

The partnership will see Under Armour design and develop match kits beginning with the club’s 2016/17 home and away strip.

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