Karate Kid-You-Not! New Combat Sports League Launches

A new professional combat sports league, bringing the martial art of Karate into the future, has been launched.

Created by US company Karate Combat, the self-titled league claims to have signed over 100 top athletes from 30 countries, including Elhadji Ndour of the USA, Achraf Ouchen of Morocco and George Tzanos of Greece.

The international competition, which involves full body contact, has already held its pre-season event in Budapest, Hungary. The first main event, Karate Combat: Inception, will be taking place in the US city of Miami on April 26th. Further events are due to take place in Athens, Las Vegas and Tokyo later in the year.

Indeed, Karate will make its Olympic debut in the Japanese capital during the 2020 Summer Games.

CEO of Karate Combat, Michael DePietro, said: “Approximately 50 million Americans have participated in Karate at some point in their lives with an even greater worldwide following, yet no professional league exists.”

Karate Combat has confirmed the new league will be optimised for digital and mobile consumption. The league will be the first to display biometric, nutrition, training, and DNA-based data in real-time via its custom interactive Heads-Up Display, giving fans unprecedented insight into all fighters’ hidden strengths and weaknesses.

LaLiga Launches New Club Directors’ Summit

Spanish football league LaLiga has teamed up with iSportconnect to launch their inaugural club directors event in Madrid this week. The ‘LaLiga Club Directors’ Summit’ is an exclusive gathering, where LaLiga’s club executives will have the unique opportunity to discuss business ‘best practice’ with leaders from different sports.

Top executives from international organisations such as the NBA, 49ers, FIFA, Formula 1 and Wimbledon (AELTC) will share their knowledge and opinions on key trends shaping sport business in the Spanish capital.

Topics will include Digital Disruption,The Future of Broadcasting Rights and Building a Global Brand Strategy.

LaLiga is working closely with partner iSportconnect to assemble the inaugural, members-only summit.

Sree Varma, iSportconnect Founder and CEO, said: “I’m delighted that LaLiga and iSportconnect have partnered to create such an exciting and innovative event. Madrid is an exceptional host city and I’m hopeful our flourishing relationship with LaLiga will continue to grow and develop even further.”

So VAR, so good? EVS release white paper on soccer’s Video Assistant Referee technology

So VAR, so good? Video Assistant Referee technology has had a mixed response from the world of soccer since its recent introduction into ‘the beautiful game’. With VAR set to be used in this summer’s 2018 World Cup in Russia, leading tech firm for video production, EVS, takes a look at its impact so far.

Video refereeing decisions are causing a stir in leagues across Europe, Asia and both North and South America. Despite some criticism, more leagues and governing bodies, including Germany’s Bundesliga and Italy’s Serie A, are using video assistant referees (VAR) to improve officiating processes. The Russia World Cup this summer is the ultimate testbed of the technology that is struggling to find favour among football fans.

It’s early days but there’s no doubt that deploying VAR in the right way can bring benefits to the beautiful game, just as technology has improved decision-making in cricket, rugby and tennis.

VAR is best described as a technology-focused workflow. It has to be designed as any other video-centric infrastructure and put in place on a case-by-case basis to satisfy each league’s specific needs.

We’ve canvassed the opinions of some facility providers who currently offer VAR services, and used their experiences to evaluate how best to use the technology and how it will continue to be rolled out. Among them are Nuno Manuel Silva Pereira, project manager at MEDIAPRO, a broadcast facilities provider which deploys VAR workflows for Primeira Liga, Portugal’s top professional league.

Also offering key insights is Marcin Serafin, COO at Ekstraklasa Live Park, which provides the TV production for all 296 matches of the top Polish football league. The Polish Football Association oversees VAR use, with the company providing technical consultation and acting as the operator of the workflows with three purpose-built OB facilities dedicated to video-based refereeing.

Why VAR?

VAR can help the referee to make better decisions in four in-game actions: goals, penalties, straight red cards and cases of mistaken identity. The International Football Association Board ruled in favour of introducing VAR in March 2016 under efforts to rid the game of poor refereeing errors in a sport where one bad decision can have a huge impact on a crunch game – or a club’s success.  

Rolling out VAR brings with it questions about who should be operating the workflow. Governing bodies are responsible for VAR while a league’s officiating teams need to oversee it. But the consensus from those effectively using VAR is that a service provider with experience of TV production needs to be the one integrating and running the video officiating operation.  

Pereira at MEDIAPRO says: “Operators and the technicians involved need to speak the same technical language and use the same terms as everyone in the TV compound or the workflow won’t be seamless, creating unnecessary disruptions to the implementation process and delivery of services.”

“After all, a VAR workflow is one that’s reliant on video and audio, so rolling it out with a partner that’s experienced in video production is hugely advantageous.”

How is VAR Operated?  

The league or governing body should look for expertise in football officiating or of the VAR technology itself.

Having a member of the officiating team act as the operator means they’ll have a good relationship with the referee. This is useful when looking for something specific in a feed and being able to predict what their colleague would need to make a specific decision.  

The drawback is that a referee may have virtually no experience of VAR technology and would need to be trained up.

The second option is to have a dedicated VAR operator responsible for finding the best angle and replaying it for the officiating team. But communication workflows must be more robust, so operators and the officiating team can communicate seamlessly.  

MEDIAPRO’s Pereira thinks this is the best option: “The operators work for the referee, but it’s important to separate the two. I see a future where a referee can control the camera feed once the replay is selected. But this should always be done by an experienced operator.”

Serafin’s experience of deploying VAR for Ekstraklasa is similar. “Having a referee operating a VAR workflow can potentially slow down officiating workflows. They can be easily affected by events inside the stadium.”

A third-party operated VAR is another option but the referee must have confidence it will give them the best angle to help them make the decision.

Heart of the Operation

The video operation room (VOR) is where the VAR operator reviews camera feeds, creates replays and communicates with the referee. There are several possibilities.

Creating a central hub to oversee all VAR operations is similar to how the NFL uses the Art McNally facility in New York City to officiate games taking place up to 3000 miles away. With access to live feeds, a remote control room offers benefits including independence from the action in the venue, so operators can’t be influenced by factors such as a stadium’s atmosphere and noise, to intimidation from fans.

And it allows leagues or governing bodies to monitor more than one match at a time. It also means each game’s action delivers the same quality standard from a team of operators working with a familiar workflow, cutting the risk of errors or inconsistent decisions.  

However, such a system can only work in countries or regions with extensively-connected and reliable fiber networks – without significant delays.

Another option is to integrate a workflow into an existing outside broadcast (OB) facility or create an entirely new one dedicated to VAR. Both create a degree of separation from the action happening inside the stadium.

An OB unit puts the operator in a comfortable position when reviewing feeds and the facility provider can also take it to the next match. For the Polish Ekstraklasa, three OB units are used by Ekstraklasa Live Park. They can cover eight games each weekend.

Troubleshooting is easier, too. If connections fail between a remote VOR hub and the stadium, it’s much easier to diagnose when located in a TV compound.  

On-site VOR is also possible inside the stadium – a broadcasting suite, in a control room or even on the sideline. The operator will communicate with the referee on the pitch, but also has a view of the live action. This gives operators more context around an incident when reviewing camera feeds. It can also improve communication between operator and referee.  

The downside of being inside the venue is that the atmosphere can easily affect the bias of an operator.

Speed vs Accuracy

Football’s governing bodies and fans want minimal interference with the game but the right decisions – it’s about striking the balance between speed and accuracy. The number of cameras deployed can have an impact on the VAR workflow’s ability to operate quickly. Do more camera angles equate to more accuracy?

Serafin’s team at Ekstraklasa Live Park receives all of the camera feeds available to TV production crews: “It’s difficult to say how many cameras are enough, but adding more will allow TV productions to create better live football games and give VAR operators the best chance of seeing everything on the field.”

Integration with Live Broadcast

Operators acknowledge that it is incredibly important. It’s a question of broadcast-standard vs proprietary technology.

Some systems built on respected broadcast-standard technology can be smoothly integrated into TV workflows, easily operated by experienced users and installed by any number of facilities providers.  

Proprietary systems require much more attention from the vendors when being installed or when any changes are made. Many recent high-profile incidents that have sparked questions about the value of VAR have occurred when one of these systems is at the heart of the workflow. Deploying fixed, inflexible systems rather than an operational workflow isn’t the ideal scenario, according to users we canvassed.

A proprietary system requires more staff and more extensive training and also cannot be integrated as well into TV workflows.

Sharing VAR Views with Fans

Many commentators have recently bemoaned the lack of a viewpoint for supporters in the stadium and at home.

Pereira from MEDIAPRO says the referee’s decision-making process “should be protected” but the referee’s decision “should be justified to fans. Viewers should be shown why a decision was made including the replay that helped get the referee to that point,” he says.

The VAR decision-making process can even be used as a storytelling tool. Fan engagement through wider distribution of video content on social media platforms is a trend that’s grown exponentially in live sports. It makes sense that output from a VAR should be shared as well.

It’s clear that governing bodies, leagues and teams now better understand the importance and impact of technology in live football. Ultimately, there is no one-size-fits-all VAR. Adaptability is key.

EVS is iSportconnect’s official broadcasting technology partner. To read the white paper on VAR in full, please click on the link below: https://evs.com/en/reference/live-video-assistance-white-paper

COMING SOON! iSportconnect’s Data & Digital Masterclass

iSportconnect is delighted to announce that its Data & Digital Masterclass, a highlight of the events calendar, will be held in June 2018 during London Techweek.

iSportconnect’s Data & Digital Masterclass will bring a new focus to examining the digital market by zooming in on what makes digital so special and exciting – data. Leading rights owners and brands will share insights on how they use data to drive their businesses and the new opportunities to monetise audiences. Join the debate with thought leaders on the future of apps, smart storytelling and other key topics in learning how data can help separate the real digital opportunities from the hype – and the practical limits of data. iSportconnect Masterclass discussions are interactive and confidential under Chatham House Rules, and the networking value of our events is unparalleled.

The exclusive gathering will bring together thought leaders from top rights holders and brands to share insights on the latest developments in the digital ecosystem. Delegates will be able to exchange ideas and network in a relaxed private atmosphere in the pulsing centre of London’s tech hub.

The programme for discussion will feature topics such as Get To Know Your Fans Using Data, Telling Stories Via Social Media and Monetizing Audiences. A full lineup of speakers will be confirmed in coming weeks.

This event is following the success of last year’s event held in Wimbledon which featured top speakers such as the below:

iSportconnect events operate under Chatham House Rule, promoting a friendly collegial environment in which to forge new relationships, discuss potential partnerships and lesrn about future business opportunities.

To register your interest in attending the events, please contact abigail@isportconnect.com.

Invitation Policy: iSportconnect Masterclasses is an invitation-only event open exclusively for chief executives, chairmen and director level executives from governing bodies, sports teams and sponsorship brands. Sports Agencies, professional service providers & suppliers, please contact us for sponsorship opportunities.

SportAccord Confirms Budapest As A Global Partner

SportAccord has confirmed Budapest as the Global Partner for the 16th edition of the World Sport & Business Summit taking place from 15 – 20 April 2018 in Bangkok, Thailand.

Attended by delegates represented at the highest levels, this includes all the international sports federations within GAISF, as well as organisations and industry involved in the business of sport.

Commenting on their global partnership, Deputy Mayor of Budapest, Alexandra Szalay-Bobrovniczky said:“Budapest is a new force among sports host cities with a great sporting future ahead. Ranked second in the Sportcal Global Sport Cities Index 2017-2023, Budapest hosted the hugely successful FINA Aquatics World Championships and World Judo Championships in 2017.

“Budapest will also become the European Capital of Sport for 2019, taking its place on the stage among the world’s greats.

“As a host city, we are immensely proud of our developing track record and look forward to sharing our experiences with the sporting community attending this year’s SportAccord in the iconic host city of Bangkok.”

Building on the diversity and hosting successes of 2017 which also included the Red Bull Air Race, the premier club competitions for EHF Champions League Final4 and LEN Champions League Final6, as well as the European Youth Olympic Festival, Budapest’s quest to stage global events is set to continue.

Chosen as the European Capital of Sport for 2019, Budapest will host five world championships with the aim of firmly establishing itself as a leading host city and nation for major events.

With its long term vision, unstoppable energy as well as breakneck speed in achieving the impossible in record time – such as the new Duna Arena Aquatics Centre – Budapest has now turned its attention to the city’s infrastructure and additional sports venues for future championships. Located in the heart of one of Europe’s striking natural urban environments, Budapest aims to create a modern and interconnected city for visitors, sports fans and the local community.

Nis Hatt, Managing Director of SportAccord said, “It is with immense pleasure that we welcome Budapest as the Global Partner for SportAccord 2018. Budapest’s ambition and commitment to sport as a world player while staying true to their local identity, paves the way towards a very exciting future. We wish Budapest a productive and successful time in Bangkok.”

As part of the Official Schedule, SportAccord will host well over 20 networking events, a 3-day Exhibition as well as an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord.

Other key features include: Speakers’ Corner, the Thai Pavilion, the Sports Festival, the Opening Ceremony and Closing Event.

Wuhan DDMC Acquires Broadcasting Rights For La Liga In China

Wuhan DDMC Culture Co has acquired the China broadcasting rights to Spanish top flight soccer league, La Liga.

According to Reuters, DDMCs subsidiary, Nice International Sports, will begin showing the league immediately and continue until the end of the 2021/22 season.

Suning Group, which previously held rights to La Liga in China, Taiwan and Macau from 2015/16 to 2019/20 season through its PPTV streaming platform, recently sold them back.

DDMC already owns the broadcasting rights to the English Premier League for China.

iSportconnect in partnership with ICAEW adds four new speakers to the stellar line up

iSportconnect is pleased to announce that four additional guest speakers from Penningtons ManchesSheridans, KHA Management and ICAEW have been added to the lineup for the Finance Masterclass on 11th April 2018.

Laura Dadswell, Co-head, Penningtons Manches is an international tax and trust specialist with particular expertise in corporate wealth structuring. Co-head of Penningtons Manches Private Wealth, her focus is on providing commercial, but also tailored and sensitive answers to how best to steward personal wealth in often complex circumstances – whether these are due to commercial factors, personal profile, she has acted for several well-known sports people and entertainers. Laura will provide a separate insight into Tax Update – Including Image Rights focusing on current hot topics in sport for tax and VAT. This will include image rights, social media, agent’s fees, minimum wages enquiries and player enquiries.

Mark Taylor, Technical Manager, ICAEW will be giving a presentation on the Emerging Cyber Security Threats  which will describe five issues that have the potential to have a significant impact on a business. Taylor is a fellow of the BCS (FBCS) and a Chartered IT Professional (CITP.) and has had a long and wide ranging career in IT. Previous roles include senior service delivery manager at PwC and working within a NHS doctors practice. At the ICAEW he helps members get the best out of technology through the creation of web and printed guides. His current focus is on cyber security.

Keith Harris, Chairman, KHA Management will be participating on The Valuation of Clubs And Assets alongside confirmed speaker Trevor Birch. Keith has an impressive CV having been director of major firms and banks such as Orion BankHSBC and Morgan Grenfell & Co.

Daniel Geey, Partner, Sheridans will be participating on the Promoting Fair Play Panel alongside Andrea Traverso. Daniel’s practice focuses on helping clients in the sports sector, including rights holders, leagues, governing bodies, clubs, agencies, athletes, sports technology companies, broadcasters and financial institutions. Daniel has significant experience in the football industry and has worked on a variety of club takeovers, high profile transfers, commercial endorsement deals and disputes. Daniel also works in the wider entertainment industry advising on competition and anti-trust matters.

This exclusive event is invitation-only and will bring together leading experts to tackle topics such as financial fair play, taxation, valuations and cyber-security. The event will take place at Penningtons Manches LLP, which is located in the heart of the city.

Want to attend? See our invitation policy below:

  • There is no fee to attend this event.
  • No agencies or press can attend and, as we follow Chatham House Rules, all discussions will remain confidential.

Beijing Welcomes iSportconnect Summit

 

iSportconnect, the largest global private network of sport business executives, has secured high praise from delegates for bringing together a wide-range of experts at the Beijing Summit on May 26-27.

Organised in partnership with Lanxiong Sports, the event was held at the iconic National Aquatics Center, with an array of high-ranking delegates in attendance.

City Football Group’s Tom Glick kicked off proceedings with a keynote speech on their strategic priorities for China which included insights into topics such as fan engagement, commercial partnerships and football education.

Discussions continued during ample networking opportunities, with guests benefitting from a relaxed environment in which to build new relationships.

With the Beijing Summit taking place under Chatham House Rule, the top level speakers in attendance were able to speak freely on key sports business topics knowing that there would be no press in attendance and all discussions would remain in the room.

Commenting on the event, Raymond Chen, VP of China at EVS said “iSportconnect has organised a fantastic event as it provides an essential opportunity grow our understanding of an evolving industry and learn new skills that help us to develop our business”.

Panel speaker Julia Cui, Partner of CGX Management, also commented saying: “This has been a great event and I really want to thank iSportconnect for including so many senior sport business professionals from China. The industry is grown by the people within it and so events like this help us to learn collaborate”.

To receive information on the upcoming iSportconnect events, please feel free to contact Lovely Cheron at lovely@isportconnect.com 

HOK’s John Rhodes on Trends Influencing Today’s Stadium Tech

John Rhodes, director of HOK’s global Sports + Recreation + Entertainment practice discusses trends influencing today’s stadium tech with iSportconnect.

Many see stadiums as simply bowl structures and nothing more. As an architect who’s worked on numerous stadiums across the globe, there’s so much here dividing modern builds – not least of all technology.

In the days of social media, globalism, and connectivity, stadium design is about much more than designing good seating with nice sight lines. These venues are significant community anchors and catalysts for regeneration. Maximising this potential requires an incredibly thoughtful design response. The best stadiums embody the local culture and sport, giving teams meaningful ways to connect with their communities.

As fans become more sophisticated and content providers offer more rewarding at-home viewing options, live events must include technology-driven and highly immersive experiences. To compete with the sofa, stadiums need to offer exceptional match-day experiences to create value. This goal influences many aspects of the stadium experiences we design.

Ticketing

Every event begins with a ticket. E-ticketing and other emerging technologies can help bypass traditional turnstiles and create a faster, more flexible entry experience. This becomes more important as, while fans historically have travelled in twos or threes, social media has increased the size of groups attending games together, meeting easily prior to an event.

Hospitality-Driven Technology

Today’s fans enjoy hospitality-driven experience, expecting multiple standing room gathering spaces that combine dynamic digital displays, interactive messaging, and social media content to provide total connectivity and information. The content on these channels must be curated to be audience-appropriate and create a strong emotional connection between fans, players, and sponsors. This integrates virtual connectivity with a hospitality-driven physical environment, complete with unique, healthy food, beverage, and retail offerings.

Sponsor and Partner Support

Stadiums are also excellent opportunities for sponsors and partners to reach out and interact with their customers and consumers. Digital facades, projection, and responsive wayfinding all expand digital inventory and touchpoints, which forward-thinking teams can maximise commercially via their partners. With the advent of sophisticated beacon technology allowing push communications, fans can enjoy highly targeted, relevant messaging.

Community Impact

The surrounding precinct developments can benefit from leveraging the stadium’s core IP network and public Wi-Fi, creating connected communities where the experiential footprint extends beyond the seating area and into the wider district. Inclusivity and trying to make games more accessible to fans is a top priority, a positive match experience from each fan being vital. The prospect of hearing impaired fans being able to use smart glasses to experience augmented reality ‘broadcasting’ of live subtitles is quickly becoming a reality.

Operations

It isn’t just the fans and sponsors who benefit from the embedded technologies that are part of new stadium builds. Smart building technologies also generate operational efficiencies. An example of this is using technology to track the quality of the light on the pitch for the groundsmen, indicating when to deploy pitch lighting, or even when it’s time to re-turf.

Football grounds may formerly have been simple seating bowls. Today though, technology hasn’t just revolutionised the fan and sponsor experience; it has created opportunities for a new generation of stadiums to provide transformative digital platforms that help their owners and communities thrive in our experience economy.

 

EventScotland and Edmonton Events continue silver partnerships with SportAccord

SportAccord is pleased to confirm Silver Partners EventScotland and Edmonton Events will take part in another edition of SportAccord, to be hosted in Bangkok, Thailand from 15 – 20 April 2018. Attended by international sports federations, cities and regions, as well as organising committees, the World Sport & Business Summit attracts delegates across the sports business community at the highest levels.

EventScotland is a team within VisitScotland’s Events Directorate, and is working to make Scotland the perfect stage for events by developing an exciting portfolio of sporting and cultural events. Paul Bush OBE, VisitScotland Director of Events commented:

“EventScotland is delighted to be continuing as a Silver Partner of SportAccord. This is an extremely valuable event for us and the Scottish events industry as it provides us with the opportunity to showcase our capability and capacity as a host of major international events.

“Over the next 12 months, Scotland will once again provide the perfect stage for some amazing international sporting events, including the Glasgow 2018 European Championships, the 2019 European Athletics Indoor Championships and The 2019 Solheim Cup, and we cannot wait to show delegates exactly what we’ve got planned.”

Edmonton Events, a partnership between the City of Edmonton and Edmonton Tourism, attracts major events to the city and works closely with rights holders to attract, enhance, and execute sport and cultural events of all kinds. Lindsay Harrison, Director of Edmonton Events said:

“We are thrilled to be supporting SportAccord again through our partnership. As one of the top 20 cities in Sportcal’s 2017 Global Sports Cities Index, we value the expertise we’ve gained and the connections we’ve developed through attending SportAccord. We are looking forward to yet another successful event, this time in Bangkok, Thailand.”

Edmonton Events will also sponsor the ‘Relaxing Zone’ for delegates – a new feature at this year’s 3-day Exhibition. As part of the Official Schedule, SportAccord will host well over 20 networking events, and an extensive Conference programme to include: the Summit (Plenary), CityAccord, LawAccord, MediaAccord and HealthAccord. Sportcal and Yutang Sports, two of the Principal Media Partners for SportAccord 2018 will also host workshops.

Nis Hatt, Managing Director of SportAccord remarked: “It is a real pleasure to welcome back EventScotland and Edmonton Events as part of SportAccord 2018. Their continued loyalty and support, as well as the mutual benefits these partnerships bring, also demonstrates SportAccord is an impressive draw for cities and regions involved in staging world-class sports events. We wish them an exciting and productive time in Bangkok.”

With over 135 cities/regions in attendance in Aarhus, Denmark for the 2017 edition, the SportAccord 6-day Summit is a unique opportunity for delegates to connect with the key decision-makers involved in the business of sport by registering at www.sportaccord.com.

Organisations looking for opportunities to increase their visibility at this prestigious global gathering and take advantage of the opportunities associated with becoming an Exhibitor or Partner, should contact the sales team: sales@sportaccord.com or phone +41 21 601 27 64.Other key features include: Speakers’ Corner, the Thai Pavilion, the Opening Ceremony and Closing Event.