ESPN+ Is New Exclusive Home For UFC Pay-Per-View Events

Digital streaming service ESPN+ will become the exclusive distributor of pay-per-view events for the Ultimate Fighting Championship (UFC) in the USA.

The events will begin on April 13, almost exactly a year since parent company Walt Disney Co launched ESPN+ to retain viewers as traditional cable audiences started migrating to OTT services.

Reuters reports:

ESPN+ attracted 568,000 new subscribers when UFC debuted in January after the Las Vegas-based mixed martial arts promoter, a unit of Endeavor, LLC, moved fights there from Fox Sports.

By the time Disney held its quarterly earnings call with investors in February, it said ESPN+ had signed up 2 million paying subscribers. It is the model for Disney+, a streaming service for family-friendly Disney content that is supposed to launch later this year.

The UFC deal takes the traditional pay-per-view (PPV) model to a new level, giving ESPN+ subscribers exclusive access to the “biggest and most important fights,” said ESPN+ Executive Vice President Russell Wolff,.

The deal will also give the UFC something it has never had before: data about its PPV audience, including information about who is buying event access and viewers’ propensity to purchase goods, said UFC Chief Operating Officer Lawrence Epstein.

Fans will be able to access UFC content in one place, rather than having to jump to different platforms as they did in the past. The agreement does not impact UFC’s commercial sales to the thousands of U.S. bars and restaurants that air its fights, Epstein said.

Monday’s UFC deal is an expansion of its previous ESPN+ agreement, which covered media rights to UFC Fight Night and now runs through 2025 along with the PPV deal.

The expanded agreement covers 12 live PPV events per year that will be streamed in high definition in English and Spanish.

PPV UFC fights will cost $59.99 per event for current ESPN+ subscribers, slightly less than the $64.99 fans usually paid in the past. New subscribers will pay $79.99 for their first PPV event and get one-year of ESPN+ access.

Japan’s Olympic Chief Will Resign

Japanese Olympic Committee (JOC) President Tsunekazu Takeda, who is under investigation for suspected corruption, said on Tuesday he will step down from his position when his term ends in June and resign from the International Olympic Committee.

Reuters reports:

Takeda, who was president of the 2020 bid committee, said during a JOC board of directors meeting in Tokyo he would step down and not seek re-election.

French prosecutors have questioned Takeda in Paris and placed him under formal investigation in December for suspected corruption in Tokyo’s successful bid to host the 2020 Summer Games.

At a news conference later on Tuesday, Takeda said: “I don’t believe I’ve done anything illegal.”

When asked why he had not resigned with immediate effect, Takeda said: “It pains me to have created such a fuss, but I believe it is my responsibility to serve out the rest of my term.”

Takeda had been head of the JOC since 2001 and his resignation leaves a cloud hanging over both the national committee and the organizers of the Tokyo 2020 Games.

He also serves on Tokyo 2020’s Executive Committee but it was unclear whether he would also be standing down from this role.

French investigators have led a years-long probe into corruption in athletics and in early 2016 extended their inquiry into the bidding and voting processes for the hosting of the 2016 Rio de Janeiro and the 2020 Tokyo Olympic Games.

Multi-million dollar payments made by the Tokyo bid committee to a Singapore consulting company are under probe and Takeda is suspected of paying bribes to secure the winning bid.

Takeda has denied any wrongdoing, saying that there was nothing improper with the contracts made between the committee and the consultancy and that they were for legitimate work.

The IOC’s ethics commission has opened an ethics file on Takeda, who chairs the IOC’s marketing commission. Takeda has been a member of the IOC since 2012 and was president of the Tokyo 2020 bid committee.

Tokyo 2020 organizers have yet to comment on Takeda’s resignation.

The JOC is expected to elect a new president in June during regular biennial voting.

Japanese media have reported that former Olympic judo champion Yasuhiro Yamashita and Japan Football Association President Kozo Tashima, both JOC Executive Board members, could be in line to take over.

German Clubs Slow To Join Dugout Network

Dugout, the social media company owned by nine of Europe’s biggest football clubs, has 30 others active on the platform in the top-tier leagues of the major markets beyond the ownership core.

Italian research company IQUII, surveying 237 football clubs around Europe, found 39 of them in the five largest markets have an active Dugout presence.

Nine of those are the Dugout partners: Arsenal, Chelsea, Barcelona, Bayern Munich, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

Excluding the partner clubs, IQUII reports the Dugout team count in the top leagues as follows:

  • England (Premier League) – 10
  • Spain (LaLiga) ) – 9
  • Italy (Serie A) – 6
  • France (Ligue 1) – 4
  • Germany 1 (Bundesliga)  – 1 (it’s FC Schalke 04)

And there are three Dugout teams in Portugal.

Dugout distributes content on platforms such as Apple TV and Amazon Fire and OTT providers can also commission or license exclusive content created by clubs or Dugout Originals.

IRONMAN Extends Exclusive Content Deal With Facebook

IRONMAN has a new multi-year partnership extension with Facebook for live and fully produced IRONMAN race coverage.

The agreement calls for Facebook Watch to be the exclusive digital home of 17 live events in 2019 and increasing to 19 events in 2020, with a third-year option for 22 events in 2021.

This includes full live coverage of the IRONMAN World Championship and IRONMAN 70.3 World Championship, as well as VOD recaps of every event broadcast on Facebook Watch.

All coverage will be available globally on Facebook Watch via the IRONMAN Now Facebook Page.

IRONMAN is owned by Wanda Sports Holdings.

In just the first year of the Facebook partnership in 2018, IRONMAN showcased a large and engaged audience with more than 3.5 million people watching at least one minute of an IRONMAN live broadcast, while totalling 4.5 million engagements through all content posted on the IRONMAN Now Facebook Page.

Devi Mahadevia, Facebook North America Sports Programming Lead, said: “Participatory sports are a great fit for Facebook Watch because they’re highly communal with established and engaged fanbases on our platform.”

“IRONMAN is a perfect example, so we’re thrilled to build on the success of our 2018 partnership by teaming again to bring fans around the world full-length coverage of the competition’s top events.”

“The partnership with Facebook has given us the unique ability to showcase our sport to a global audience while taking them inside the inner workings of race day,” said Matthieu van Veen, Chief Revenue Officer of IRONMAN.

“With events on every continent and in more than 50 countries, we continuously strive to provide our athletes, fans and sponsors with content and platforms to connect. Facebook Watch provides the most innovative tools to allow our community to interact and engage throughout the 10 hours of live coverage for each of the events.”

IRONMAN will produce its live coverage for a connected audience, incorporating unique viewer interaction through Facebook Watch Parties, real-time polls, fan discussion, and user generated content from spectators along the course.

Football Wins Breakthrough Anti-Piracy Verdicts in Spain

The fight against football piracy has led to the first guilty verdicts against public establishments that broadcast LaLiga matches illegally, with over 600 locations having had legal proceedings opened against them.

The judgements handed down so far consider the owners of these public establishments to be in violation of intellectual property law.

The penalties are a minimum prison sentence of four months, payment of penalties, compensation payments to LaLiga for damages and losses caused and the payment of legal fees.

These judgements confirm the effectiveness of the Content Licensing Verification Territorial Network created by LaLiga, the objective of which is to protect the audio-visual rights of Spanish clubs and to defend law-abiding establishments that are unfairly affected by competition from illegal broadcasters.

This team, made up of around 100 professionals, works throughout Spain detecting public establishments that are profiting from the fraudulent emission of LaLiga content.

More than 80,000 visits have already taken place during this season, with more than 19,000 fraudulent emissions detected, as well as about 60 cases of sub-operators and installers who have profited from commercialising and / or facilitating access to LaLiga content in public places.

In order to further increase its effectiveness, these efforts have been carried out in close collaboration with Mediapro, which owns the rights to distribute LaLiga matches in public places in Spain.

With the information gathered by this team, LaLiga reported more than 4,300 establishments to the police authorities, which led to a national operation by the police force’s Cybercrime Unit.

As a result, more than 800 illegal decoders were seized.

The crimes that are alleged to have been committed carry penalties of up to four years in prison for those responsible.

Although the majority of the operation was carried out during the month of December 2018, several police operations have been replicated in the islands of Mallorca and Gran Canaria over recent weeks.

According to a press release from the national police force, agents in “found that approximately 75% of inspected establishments were carrying out illegal activity through various forms.”

In addition to public establishments that broadcast football illegally, LaLiga is focused on sub-operators and installers whose business is to provide pirate decoders to both individuals and public places.

LaLiga has also achieved success here, as a local court recently brought measures against a popular operator that broadcasts in the Sevillian town of Aznalcóllar and had been illegally providing the signal of LaLiga matches to public establishments without having authorisation to do so.

The measures consist mainly of:

  • Requiring the different public establishments that are customers of this illegal operator to immediately cease broadcasting and to hand over their  decoders to the authorities for inspection;
  • Requiring the investigated operator to immediately stop supplying LaLiga content to any type of public establishment or face charges. This cessation will also be verified by the national police force’s Technological Research Unit.

Team Sky Sale Confirmed – Now It’s Team INEOS

Britain’s richest man Jim Ratcliffe rode to the rescue of Team Sky when the chemicals billionaire was confirmed as the new owner of the powerhouse cycle team today.

A statement from the team said current owners Sky and 21st Century Fox had agreed a sale to INEOS, the company owned by Ratcliffe, who will become the sole owners from May 1.

Reuters reports:

Broadcaster Sky announced last December that it was pulling the plug on its reported 30 million pounds ($39.80 million) backing of the team that has won eight Grand Tours since it was founded by former British Cycling performance director Dave Brailsford in 2010.

The news that keen cyclist Ratcliffe has stepped in means Team Sky, whose stellar cast of riders includes four-times Tour de France winner Chris Froome and current champion Geraint Thomas, will continue challenging for the sport’s big prizes.

Team INEOS’s first outing will be at the Tour de Yorkshire which starts in Doncaster on May 2.

“Cycling is a great endurance and tactical sport that is gaining ever more popularity around the world,” Ratcliffe, chairman and CEO of INEOS, said in a statement.

“INEOS is delighted to take on the responsibility of running such a professional team.”

Brailsford, accused of crossing an “ethical line” by a British parliamentary committee report into allegations of wrongdoing and abuse of anti-doping rules, said it was an exciting new chapter for the team.

“Today’s announcement is great news for the team, for cycling fans, and for the sport more widely,” he said.

“It ends the uncertainty around the team and the speed with which it has happened represents a huge vote of confidence in our future. It heralds the start of a hugely exciting new chapter for us all as Team INEOS.”

Rugby League Seeks Legacy Impact Partner

The Rugby League World Cup 2021 today released its Legacy Impact Evaluation Request for Proposal (RFP).

The chosen partner will be secured on a long-term contract to undertake an evaluation of the impact of the legacy programme that will measure effectiveness before, during and after the tournament in 2021.

Information about the opportunity and process for prospective partners can be found at  www.RLWC2021.com/procurementThe documentation outlines the tournament’s principles and objectives, the scope of work required, the timeline, the methodology and the evaluation and scoring process.

RLWC2021, in partnership with the RFL, UK Sport, DCMS and Sport England, have created a variety of programmes designed to empower and inspire individuals and groups alike. Programmes range from community focused schemes such as ‘mental health and wellbeing initiatives’ and ‘Educational resources’, both designed to achieve local engagement while changing the attitude towards rugby league by championing inclusivity; to larger, internationally driven programmes, such as ‘Festival of World Cups’ and the International Development Programme’.

By employing a partner to undertake the evaluation of these schemes, RLWC2021 hopes to ensure the legacy left is a positive one.

Jon Dutton, Chief Executive of RLWC2021, said: “The Legacy Impact Evaluation is a significant piece of work for us. It is vital that we measure the impact of our work, particularly around making a positive impact on people’s lives.

“Together with our partners, we are 100% committed to ensuring that RLWC2021 leaves a positive and long-lasting impact on communities.”

“Our InspirationALL programme is a not a traditional major event legacy programme and we are searching for an innovative approach to measuring success and sharing that knowledge with government, the rugby league community and future rights holders who are in a similar position to us.”

In 2021, England will welcome nations to the 16th Rugby League World Cup, where for the first time in history, the men’s, women’s and wheelchair games will be played concurrently, championing inclusivity, which has been at the forefront of RLWC2021 planning.

Destined to be the most attended and viewed World Cup ever, RLWC2021 organisers are dedicated to providing a positive and long-lasting effect on the host towns and cities, as well as UK sport in general.

Huge Crowd In Madrid Sets Women’s Football Attendance Record

A new all-time attendance record for a women’s club football match was set yesterday in Spain with over 60,000 fans watching the Liga Iberdrola at Atlético Madrid’s Wanda Metropolitano stadium.

There were 60,739 fans at the match between Atlético and Barcelona Femení, beating the previous club record of 51,211 set in the Mexican women’s league.

Over 45,000 tickets had been reserved one week before the match, the ‘Clásico’ of women’s football.

The previous women’s Liga record was set in January, when 48,121 attended the match between Atlético and Athletic Bilbao and at the latter’s San Mames Stadium.

The previous record was held by Athletic Bilbao when 48,121 attended their cup game against Atletico at the San Mames Stadium in January.

The outright world record attendance for a women’s game was 90,185 at the 1999 World Cup Final between the USA and China, held at the Rose Bowl in California.

The largest domestic crowd for women’s football in the UK was 45,423 at Wembley Stadium in In May 2018, to watch Chelsea defeat Arsenal in the FA Cup.

Chelsea Women lead the domestic WSL for average attendance this season with 1,965 per match, followed by Manchester City with 1,607.

Tashkent Unveils Major New Arena

A major new sports arena is open for business in Uzbekistan.

The 12,500 capacity Humo Arena in Tashkent was officially opened by the President of Uzbekistan, Shavkat Mirziyoyev (see below).

The arena will host winter sports events on ice as well as indoor sports.

The opening of the arena complex is a signal of intent from the Uzbek government to shoot for hosting the Asian Games in 2030.

CAA Brand Agency Names International Chief

Creative Artists Agency has appointed Andy Sutherden to serve as Head of International for CAA Brand Consulting, the sports, entertainment, and purpose-driven marketing arm of the agency.

Sutherden, who joins CAA from H+K Strategies, where he was Global Head of Sport & Partnership Marketing. He will report to Global Head of CAA Brand Consulting Greg Luckman, and help guide and grow the international efforts of the award-winning global marketing consultancy.

with more than 25 years’ experience, Sutherden has over 25 years of experience played an integral helping Korea win co-host status for the 2002 FIFA World Cup; managing sponsorship communications for the Premier League’s first title sponsor, Carling; negotiating David Beckham as the first global face of Gillette and serving as lead consultant for P&G’s first corporate brand campaign at the 2012 Olympic Games.

CAA Brand Consulting is comprised of 230 employees in the U.S., London, Germany, and China, with global clients including Jaguar Land Rover, Mattel, Bose, Mondelez, Google, Tissot, Prudential and Pizza Hut, among others.