German Clubs Slow To Join Dugout Network

By Community | March 19, 2019

Dugout, the social media company owned by nine of Europe’s biggest football clubs, has 30 others active on the platform in the top-tier leagues of the major markets beyond the ownership core.

Italian research company IQUII, surveying 237 football clubs around Europe, found 39 of them in the five largest markets have an active Dugout presence.

Nine of those are the Dugout partners: Arsenal, Chelsea, Barcelona, Bayern Munich, Juventus, Liverpool, Manchester City, Paris Saint-Germain and Real Madrid.

Excluding the partner clubs, IQUII reports the Dugout team count in the top leagues as follows:

  • England (Premier League) – 10
  • Spain (LaLiga) ) – 9
  • Italy (Serie A) – 6
  • France (Ligue 1) – 4
  • Germany 1 (Bundesliga)  – 1 (it’s FC Schalke 04)

And there are three Dugout teams in Portugal.

Dugout distributes content on platforms such as Apple TV and Amazon Fire and OTT providers can also commission or license exclusive content created by clubs or Dugout Originals.