CAA Brand Agency Names International Chief

Creative Artists Agency has appointed Andy Sutherden to serve as Head of International for CAA Brand Consulting, the sports, entertainment, and purpose-driven marketing arm of the agency.

Sutherden, who joins CAA from H+K Strategies, where he was Global Head of Sport & Partnership Marketing. He will report to Global Head of CAA Brand Consulting Greg Luckman, and help guide and grow the international efforts of the award-winning global marketing consultancy.

with more than 25 years’ experience, Sutherden has over 25 years of experience played an integral helping Korea win co-host status for the 2002 FIFA World Cup; managing sponsorship communications for the Premier League’s first title sponsor, Carling; negotiating David Beckham as the first global face of Gillette and serving as lead consultant for P&G’s first corporate brand campaign at the 2012 Olympic Games.

CAA Brand Consulting is comprised of 230 employees in the U.S., London, Germany, and China, with global clients including Jaguar Land Rover, Mattel, Bose, Mondelez, Google, Tissot, Prudential and Pizza Hut, among others.