Top Russian Media Organisations To Shine A Spotlight On SportAccord 2022 In Ekaterinburg

The SportAccord World Sport & Business Summit 2022 is set to benefit from outstanding media coverage, with a series of Russia’s top media organisations having committed to Partnerships for the event in Ekaterinburg.

More than 50 members of the Russian media have already been accredited to attend next year’s edition of sport’s most important global gathering, from 15-20 May 2022 at the IEC Ekaterinburg-Expo.

Russia Today will serve as one of SportAccord 2022’s Principal Media Partners, while RIA Novosti Sport, Sports Business Consulting (S-BC) and TASS Russian News Agency will be Media Partners in Ekaterinburg. The leading Russian media organisations will provide in-depth coverage before, during and after the event.

“Russia’s most recognised media groups will help to shine a spotlight on SportAccord 2022,” said John Hewitt, Event Operations Manager, Communications, SportAccord. “Their coverage will play a vital role in taking the essential insights, news and messages from the gathering in Ekaterinburg to an audience across Russia and beyond. There has been significant interest in next year’s edition from media organisations based in Russia and internationally.”

Alexey Galanov, Media Manager of the SportAccord 2022 Organising Committee said: “The involvement of Russia’s leading media groups illustrates the importance of this event for the host city, region and country. The standing and reach of these organisations in Russia and beyond are unparalleled and will enable us to further engage with key decision-makers on a global basis.”

The role of the media, and how International Sport Federations (IFs) can work positively in partnership with media organisations, will be explored in detail during MediaAccord, which will take place during SportAccord on Thursday, 19 May 2022. In addition, MediaAccord will also feature an inside look into the Russian media landscape.

As the only global sports industry event attended by all IFs and their stakeholders, SportAccord brings together organising committees, hosting cities and regions, governments and administrations, rights-holders, agencies and athletes, as well as top-level experts and organisations from the sports media, technology, investment, medical and legal sectors.

Registration is open for the SportAccord World Sport & Business Summit 2022 in Ekaterinburg, the 19th edition of SportAccord’s flagship annual event. Organisations interested in becoming an official partner or exhibitor can contact SportAccord to discuss these investment opportunities by emailing sales@sportaccord.sport, with SportAccord also offering an interactive exhibition floorplan and 3-D flyover of the SportAccord 2022 exhibition space.

ICC Announces Olympic Ambition For Cricket

The International Cricket Council has today confirmed its intention to bid for cricket’s inclusion in the Olympic Games. The ICC has convened a Working Group to lead the bid on behalf of the sport which will be focused on cricket becoming part of the Olympic family for LA 2028, Brisbane 2032 and beyond.

ICC Chair Greg Barclay said: “Firstly on behalf of everyone at the ICC, I would like to congratulate the IOC, Tokyo 2020 and the people of Japan for staging such an incredible Games in such difficult circumstances. It truly was fantastic to watch and captured the imagination of the world and we would love for cricket to be a part of future Games.

“Our sport is united behind this bid, and we see the Olympics as a part of cricket’s long-term future. We have more than a billion fans globally and almost 90 percent of them want to see cricket at the Olympics.

“Clearly cricket has a strong and passionate fanbase, particularly in South Asia where 92% of our fans come from, whilst there are also 30 million cricket fans in the USA. The opportunity for those fans to see their heroes competing for an Olympic medal is tantalising.

“We believe cricket would be a great addition to the Olympic Games, but we know it won’t be easy to secure our inclusion as there are so many other great sports out there wanting to do the same. But we feel now is the time to put our best foot forward and show what a great partnership cricket and the Olympics could be.”

England and Wales Cricket Board Chair Ian Watmore will Chair the ICC Olympic Working Group and he will be joined by the ICC Independent Director Indra Nooyi, Chair of Zimbabwe Cricket Tavengwa Mukuhlani, ICC Associate Member Director and Vice President of the Asian Cricket Council Mahinda Vallipuram and Chair of USA Cricket Paraag Marathe who believes the time is ripe for an Olympic bid: 

“USA Cricket is thrilled to be able to support cricket’s bid for inclusion in the Olympics, the timing of which aligns perfectly with our continuing plans to develop the sport in the USA. With so many passionate cricket fans and players already in the USA, and a huge global audience and following for the sport around the world, we believe that cricket’s inclusion will add great value to the Los Angeles 2028 Olympic Games and help us to achieve our own vision for establishing cricket as a mainstream sport in this country.”

LaLiga Advances Sponsorship Strategy With KORE Software Partnership

LaLiga, one of the most popular and successful professional sports competitions in the world, has selected KORE Software to optimize its approach to partnership and activation management and support its global growth.

Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its strides in innovation and putting technology at the heart of business processes.

Working with KORE Software, LaLiga now has access to one of the industry’s most sophisticated and comprehensive solutions to provide enhanced service, collaboration, and insights to LaLiga’s 11 global offices and all of its partners.

LaLiga will leverage KORE Software’s intelligence platform to manage global sales initiatives and sponsorship deals. In adopting this technology, LaLiga secures best-in-class activation and fulfillment, deal measurement, sales and pipeline management and performance reporting.

KORE Software’s solution will provide LaLiga with real-time partnership success measurement for commercial deals across different countries and currencies.

For LaLiga’s international commercial and marketing team, this will provide new efficiencies as it continues to build multi-market activations, while its partners and other stakeholders will benefit from improved campaign coordination and investment insights.

“LaLiga has grown from being a national league in 2013 to a global entertainment business with more than 50 commercial partners, said Óscar Mayo, Executive Director at LaLiga. “Partnering with KORE will allow us to sustain this rapid growth while making campaigns more memorable and impactful. Our growth strategy is driven by technologies that deliver greater insights and share them among global teams.”

As industry leaders look for innovative solutions to manage their partnerships and stay ahead of the curve, many are turning to KORE Software for its unique offering of world-class technology. KORE is the market the leader in sports and entertainment business management solutions, providing customers with an unparalleled approach to data insights, services, and support.

“We are thrilled to partner with LaLiga, a leader recognized for the excellence they bring to the sport and the experience they deliver to their fans. LaLiga provides a truly global reach to their partners, and their selection of KORE is a testament to our ongoing innovation and our own deep industry expertise,” said Jason Fletcher, CEO at KORE Software. “We are honored to work with LaLiga’s team to advance its asset and activation management.”

Premier League Productions Appoint Gus Williamson And Mike Norrish To Senior Leadership Team

IMG has added to its senior leadership team at Premier League Productions (PLP) with two new appointments.

Gus Williamson, former Head of Rugby Union at Sky Sports, joins as Director of Programming and Mike Norrish becomes Director of Digital & Creative, having held a similar role at BT Sport.

Nick Morgan, Managing Director of PLP at IMG, said: “Our ambition at PLP is to deliver world class content and services to the Premier League and its broadcast partners helping the league to remain the most watched, valued and admired in the world. Gus and Mike will play key roles in ensuring we continue to innovate and provide engaging and cutting-edge content to inspire football fans across the globe.”

Williamson’s role will be to create a world-class content and programming experience for the Premier League’s international broadcast partners as well as working closely with the newly formed digital team to ensure a unified content experience. He left Sky at the beginning of 2019 after 20 years, spending nearly a decade creating and delivering the broadcaster’s rugby union strategy and output across all channels and platforms. He was previously a producer on the UK broadcaster’s cricket coverage. Most recently, he has been acting as a media consultant for a number of companies including DAZN, CVC Capital Partners and ISG Media.

Norrish’s primary focus will be to transform how PLP helps the Premier League and its international broadcasters engage new fans and viewers by developing the next generation of Premier League content. He was a key member of the BT Sport launch team in 2013 and continued to play a leading part in the channel’s strategy, culture and values. Previously he was Digital Sports Editor for the Telegraph Media Group, Sports Editor of the 7Days newspaper in Dubai, UAE, and a sports journalist with the Press Association news agency.

West Ham United Partners With Leading Male Grooming Company MANSCAPED

West Ham United is delighted to announce MANSCAPED™, the leader in male grooming and hygiene, as the Club’s Official Male Grooming Partner.

MANSCAPED has become a lifestyle brand admired and trusted by over two million men worldwide, and is the global leader in men’s grooming, hygiene, and self-care. Founded by Paul Tran in 2016 in San Diego, California, MANSCAPED tapped a white space within men’s grooming, sparking a fresh conversation that was once taboo, and creating a new category of its own.

Today, MANSCAPED’s diversified line of precision-engineered tools, unique formulations, and accessories provide the essentials for male self-care, while moving men forward by unlocking confidence and elevating lives.

MANSCAPED also shares the Hammers’ commitment to fighting testicular cancer – a disease with which late West Ham captain Bobby Moore and young Australian forward Dylan Tombides were both initially diagnosed with prior to their premature deaths. MANSCAPED’s long-time partnership with the Testicular Cancer Society aims to spread education and awareness about the disease.

This initiative will sit at the heart of the partnership between West Ham United and MANSCAPED, while the company’s brand logo will be seen on the LED boards at London Stadium on matchdays and across the Hammers’ Official Programme and digital channels.

Nathan Thompson, Commercial Director, West Ham United, said: “We are proud to partner with MANSCAPED, a company which sets the very highest standards with its range of male grooming products, and is also raising awareness of testicular cancer, which affects thousands of men across the UK every year.”

“We’re excited to announce our return to the Premier League stage in partnership with West Ham United, a club revered and respected by so many fans worldwide,” said Joey Kovac, VP of Marketing at MANSCAPED. “As a storied club full of phenoms and veterans alike, The Hammers are widely known for their exceptional performance, meaningful brand values, and total likability — qualities we often define ourselves with as a brand. We look forward to amplifying this special partnership throughout the 2021/22 season.”

The eSkootr Championship Appoint Vinit Patel As Head Of Technical

The eSkootr Championship (eSC) is pleased to announce Vinit Patel will join the series as Head of Technical.  Patel brings a wealth of experience to eSC having helped deliver sustainable engineering solutions in the ABB FIA Formula E Championship.  Patel will oversee the technical aspects around the championship’s eSkootrs and charging infrastructure liaising and working with teams, partners and suppliers.

A foundation in Engineering

Patel began his motorsport career in engineering having studied Motorsport Engineering and Management.  Working first in junior motorsport categories, Patel gained hands-on experience putting together data logging systems before engineering British F3 championship winning drivers.  As a freelance engineer, Patel engineered drivers to race wins in Formula Renault, Formula 3 and A1GP, creating a wealth of engineering knowledge in the process. 

Patel moved into Formula One in 2011, first as the sole Pirelli engineer at Williams F1 team and later at Red Bull Racing during their dominant season winning the 2013 FIA Formula One Drivers’ and Constructors’ Championship titles.  During this time Patel was responsible for overseeing tyre analysis and feedback, contributing to the team’s tyre planning strategy, an essential part of the race winning team.

Sustainability and Management

Patel moved to Mahindra Formula E team at the start of the 2014 season, where he led the team’s engineering efforts as Chief Engineer in the inaugural 2014 – 2015 season.  Patel’s role at Mahindra evolved as he took on further responsibilities, managing Special Projects and later overseeing Operations; bringing all team members in house, identifying and recruiting a team that would go on to regularly challenge for race wins. 

Vinit Patel said;

“I’m delighted to join eSC which is such a new innovation in sport and micromobility.  To be involved at this early stage, applying lessons learned elsewhere and as part of a team that is genuinely offering leading electric technology that is accessible to all, is really exciting. 

“We have some incredible partners at eSC and I’m excited to bring all these efforts together to create not only an amazing sport but a much greater in-depth knowledge of micromobility technology.”

Hrag Sarkissian, eSkootr Championship™ co-founder and CEO, added:

“Vinit has already been a fantastic addition to the team and has wasted no time in pulling together all our technical efforts to ensure an efficient and sustainable delivery.  Having worked in Formula E, Vinit perfectly understands the importance of our focus on sustainability and what we can do at eSC to carry this further than any other sport has done before.”

C.P. Company To Become Official Supplier To Envision Virgin Racing

Envision Virgin Racing is pleased to announce a multi-year partnership with Italian sportswear brand C.P. Company from Season 8 of the Formula E World Championship. C.P. Company will build on its motorsport heritage and supply the team with an exclusive range of race and travel wear. The two brands will also collaborate to maximise their marketing strategies. 

Since its formation in 1971 by revolutionary designer Massimo Osti who is now recognized as the “godfather of sportswear”, C.P. Company has always had a strong affiliation with motorsport. In 1988, the brand sponsored the  legendary ‘Mille Miglia’ open road endurance race which provided the inspiration for its most well-known jacket from the company – the Goggle Jacket. This iconic piece incorporated goggles into the hood as well as a clear lens  into the sleeve so the racer could easily check the time.

In addition to their sporting prowess and pioneering approach, Envision Virgin Racing and C.P. Company share a firm commitment to sustainability and the safeguarding of the environment as one of their key responsibilities. From Season 8, C.P. Company’s innovative fashion will be worn by the team’s personnel, with items in the collection  made from 100% recycled fabric which contains no raw materials and requires 62% less energy to be manufactured. 

This common ethos and focus on sustainability will see both companies join forces to promote the team’s Race Against Climate Change™ – the movement that represents the Envision Virgin Racing mission. 

Lorenzo Osti, President at C.P. Company and son of its founder Massimo Osti said: “We’re proud to join Envision Virgin Racing in their Race Against Climate Change since innovation and commitment to protecting the environment has always been in the DNA of C.P. Company.

“Massimo Osti strongly believed in electric mobility: in the late eighties he was one of the founders of the ‘Green Turtle Team’ – one of the first electric racing teams who  participated in national and international competitions. The partnership with Envision Virgin Racing continues with his avant-gardist view and support of sustainable energies.”

Sylvain Filippi, Managing Director and CTO at Envision Virgin Racing said: “We are delighted to welcome C.P. Company back to world of motorsport with Envision Virgin Racing.

“The synergies that we share in our commitment to electric racing, a more sustainable planet and looking at things through a different lens really do highlight a perfect partnership. We are pleased that another innovative brand has joined our growing stable of partners and we all look forward to wearing their iconic apparel in Season 8.”

BitMEX Joins AC Milan As First-Ever Sleeve Partner

AC Milan and BitMEX, one of the world’s leading crypto derivatives platforms, are pleased to announce a multi-year partnership that will see BitMEX become the first-ever Official Sleeve Partner and the Official Cryptocurrency Trading Partner of the Rossoneri.

The BitMEX brand will feature on the sleeve of both the men’s and women’s team playing kit in all competitions, including the UEFA Champions League, and on the sleeve of the Rossoneri’s eSports team, AQM – marking another first for the Club.

The partnership with AC Milan is BitMEX’s first venture into the world of football and eSports. BitMEX is an iconic brand in the cryptocurrency sector best known for inventing the most traded cryptocurrency derivatives product in history, the Perpetual Swap. BitMEX has ambitious plans to expand beyond derivatives and offer a broad range of crypto products and services.

Whilst AC Milan prides itself in being an iconic football club with a strong heritage and the ability to reinterpret itself for a more modern and international audience, BitMEX is aiming to reshape the modern digital financial system into one that is more inclusive and empowering. AC Milan and BitMEX will focus on innovation, progress, and inclusion as central pillars in the activation of this partnership.

Casper Stylsvig, Chief Revenue Officer of AC Milan, said:“We are delighted to welcome BitMEX to the Rossoneri family as a Principal Partner and our first-ever sleeve sponsor of both the men’s and women’s teams as well as of our eSports team AQM. Our red and black shirt is not just something our players wear on the pitch, it represents who we are, and it embodies the passion of the over 500 million AC Milan fans across the world. This is truly an exciting partnership and the beginning of a great journey for both brands and our fans.”

Alexander Höptner, CEO of BitMEX, said: “Our partnership with AC Milan is the start of a hugely exciting new chapter for BitMEX as we look to ramp up brand awareness and increase understanding of crypto. AC Milan is one of the world’s most progressive football clubs, and combined with its rich footballing heritage boasts extraordinary reach and engagement with fans globally. We felt we’d come home when we started talking to the Club, and we can’t wait to start interacting with the global Rossoneri family.”

This collaboration will offer the international Rossoneri fanbase access to the increasingly popular cryptocurrency world – including planned exclusive offers for eligible registered AC Milan fans – through a trusted industry name, whilst also allowing BitMEX to promote digital financial literacy. BitMEX users and business partners will also get exclusive access to the iconic AC Milan brand through unique experiences.

The BitMEX logo will be making its debut on the Club’s jersey on August 23rd, when AC Milan will be taking on Sampdoria in Genoa in the first Serie A game of the 2021/22 season. The logo will then make its San Siro debut in front of the Rossoneri home fans in the second Serie A matchday against Cagliari.

Golden Nugget Online Gaming Acquired By DraftKings For $1.56 Billion

DraftKings Inc. and Golden Nugget Online Gaming, Inc. today announced that they have entered into a definitive agreement for DraftKings to acquire Golden Nugget Online Gaming in an all-stock transaction that has an implied equity value of approximately $1.56 billion.

The acquisition will enable DraftKings to leverage Golden Nugget’s well-known brand, iGaming product experience and existing combined database of more than 5 million customers. In connection with the acquisition, DraftKings has entered into a commercial agreement with Fertitta Entertainment, Inc., the parent company of the Houston Rockets, Golden Nugget, LLC and Landry’s LLC, and a leader in the gaming, restaurant, hospitality, and sports entertainment industry.

“Our acquisition of Golden Nugget Online Gaming, a brand synonymous with iGaming and entertainment, will enhance our ability to instantly reach a broader consumer base, including Golden Nugget’s loyal ‘iGaming-first’ customers,” said Jason Robins, DraftKings’ CEO and Chairman of the Board.

“This deal creates meaningful synergies such as increased combined company revenues driven by additional cross-sell opportunities, loyalty integrations and tech-driven product expansion as well as technology optimization and greater marketing efficiencies. We look forward to Tilman being an active member of our Board and one of our largest shareholders.”

“This transaction will add great value to the shareholders as two market leaders merge into a leading global player in digital sports, entertainment and online gaming,” said Tilman Fertitta, Chairman and CEO of GNOG.

“Leveraging Fertitta Entertainment’s broad entertainment offerings and extensive customer database, coupled with DraftKings’ mammoth network makes this an unbeatable partnership. Together, we can offer value to our combined customer base that is unparalleled. We believe that DraftKings is one of the leading players in this burgeoning space and couldn’t be more excited to lock arms with Jason and the DraftKings family across our entire portfolio of assets, including the Houston Rockets, the Golden Nugget casinos and Landry’s vast portfolio of restaurants. This is a strong commercial agreement for both companies.”

Synergies and Strategic Benefits of the Acquisition

The acquisition of Golden Nugget Online Gaming will deliver significant strategic benefits to DraftKings as well as expected synergies of $300mm at maturity. DraftKings will deploy a multi-brand strategy which will enhance cross-sell opportunities and drive increased market share and revenue growth. In addition, there will be multiple channels for cost savings by, among other things, eliminating platform costs as a result of migrating Golden Nugget’s current technology to DraftKings’ in-house proprietary platform, recognizing enhanced returns on advertising spend through marketing efficiencies, and reducing G&A costs such as duplicative corporate overhead. The commercial deal will also reduce DraftKings’ market access rates through preferred pricing with Golden Nugget-owned properties and an exclusive commercial deal across daily fantasy sports, sportsbook and iGaming with the Houston Rockets which further solidifies the deep partnership between DraftKings and Fertitta Entertainment. Additionally, the all-stock deal preserves DraftKings’ balance sheet and aligns the long-term interests of both brands and shareholders.

Combined company revenues

DraftKings expects to see revenue uplift from additional cross-promotion opportunities, which will expand the Company’s customer base by engaging a loyal iGaming-first customer. Additionally, there are anticipated revenue synergies through potential technology and game expansion, including Live Dealer offerings.

Technology optimization

By bringing Golden Nugget Online Gaming onto DraftKings’ in-house technology, DraftKings expects to eliminate current Golden Nugget Online Gaming’s third-party platform costs, reducing operating expenses and vendor costs. Additionally, DraftKings’ technology-first approach will drive product enhancement through expanded offerings, including in-house live dealer, and an improved consumer-driven experience.

Marketing efficiencies

By streamlining marketing strategies and efforts between the two brands, DraftKings expects to realize a higher return on investment. Additionally, the agreement provides DraftKings new opportunities to deeply integrate with Fertitta Entertainment, Inc. and market to existing Golden Nugget customers through cross-selling products, in retail sportsbooks and across Fertitta Entertainment, Inc. assets. DraftKings customers will also have access to new VIP and promotional opportunities, including the ability to purchase discounted rewards and secure reservations using the DraftKings VIP rewards program, subject to a pricing agreement to be determined.

In connection with the acquisition, DraftKings has also reached an agreement regarding a separate commercial deal with Fertitta Entertainment, Inc. across its asset portfolio, including the Houston Rockets, Golden Nugget, LLC and Landry’s LLC. The commercial agreement will include marketing integrations, sponsorship assets with the Houston Rockets, an expanded retail sportsbook presence, and the optionality to obtain market access on favorable terms through certain Golden Nugget casinos. DraftKings will also become the exclusive daily fantasy sports, sports betting, and iGaming partner of the Houston Rockets and intends to open a sportsbook at the Toyota Center, pending state legalization and regulatory approvals.

Details of the transaction

As part of the transaction, DraftKings will undergo a holding company reorganization and form a new holding company New DraftKings, which will become the going-forward public company for both DraftKings and GNOG. New DraftKings will be renamed DraftKings Inc. at closing (“New DraftKings”).

Under the terms of the merger agreement entered into on August 9, 2021 (the “Merger Agreement”), Golden Nugget Online Gaming stockholders would receive a fixed ratio of 0.365 shares of New DraftKings’ Class A Common Stock for each Common Share of Golden Nugget Online Gaming they hold on the record date (the “Exchange Ratio”). Tilman Fertitta, who owns beneficially approximately 46% of the equity in GNOG, has agreed to continue to hold the DraftKings shares to be issued to him in the merger for a minimum of one year from the closing of the transaction.

The Board of Directors of Golden Nugget Online Gaming (the “GNOG Board”), acting upon the unanimous recommendation of a committee of independent and disinterested directors established by the GNOG Board (the “Special Committee”), approved the Merger Agreement and the transaction, and resolved to recommend Golden Nugget Online Gaming’s stockholders vote to approve the Merger Agreement and the transaction.

The Board of Directors of DraftKings has also approved the transaction.

The transaction is subject to approval by Golden Nugget Online Gaming stockholders, the receipt of required regulatory approvals and other customary closing conditions and is expected to close in the first quarter of 2022. The approval of the transaction by Golden Nugget Online Gaming stockholders is expected to be obtained through a written consent to be provided by Tilman Fertitta. 

Saran Media Group Becomes Broadcast Home Of Euroleague Basketball In Turkey

The new partnership starts in 2021-22 for EuroCup, 2022-23 for EuroLeague.

Euroleague Basketball is proud to announce that Saran Media Group has been chosen as the new TV partner for its competitions in Turkey, ensuring that the country’s countless fans will enjoy elite broadcast coverage of the Turkish Airlines EuroLeague and 7DAYS EuroCup for years to come.

Turkey’s central role in the soaring popularity of the EuroLeague and EuroCup – which together have crowned four Turkish champions over the last six seasons – will be joined to the growth story of a new partner, Saran, which was founded in 1995.

Saran will begin broadcasting all EuroCup games featuring Turkish teams in the upcoming 2021-22 season and will do the same for the country’s EuroLeague teams starting in 2022-23. Saran will continue broadcasting both competitions until the end of the 2024-25 season, which will mark the 25th anniversary of Euroleague Basketball.

“We are happy to announce Saran as the new home for the top European basketball over the next few seasons,” Jordi Bertomeu, CEO of Euroleague Basketball, said. “Saran will continue to serve the ever-growing EuroLeague and EuroCup communities in Turkey with great games and high-quality production, but I’m sure that the collaboration will go well beyond that, as Saran is completely aligned with Euroleague Basketball’s off-the-court philosophy and values, too.”

Turkish fans have continued flocking to the EuroLeague in recent years, with TV audience numbers and fan interest jumping 21% each over the last three seasons. One of the country’s flagship clubs, Fenerbahce Beko Istanbul, became the first EuroLeague champion from Turkey in 2017, while another, Anadolu Efes Istanbul, won the 2021 Final Four and will enter the upcoming season as reigning champ.

All games featuring Turkish teams will be aired on Saran channels S Sport and S Sport2. Additional international games are to be featured on both channels as well as Saran’s OTT platform S Sport Plus. S Sport and S Sport2 are carried by the major Turkish pay TV platforms D-Smart, TV+, TiviBu, Kablo TV and Vodafone TV – reaching over five million pay TV households.

Alan Kenan Saran, CEO of SARAN Media Group, said: “We are excited and proud to be partnering with the Turkish Airlines EuroLeague and EuroCup to bring the highest quality of European basketball to millions of our dedicated and deserving sports fans on our S Sport channels. The EuroLeague has never been more popular in Turkey with the impressive recent championship seasons of Anadolu Efes and Fenerbahce, and through S Sport’s outstanding editorial and production team we will ensure that the popularity and the brand continue to grow.”Back