The Orlando Magic Join Socios.com’s Global Fan Engagement Network
By Community | August 16, 2021
The Orlando Magic are proud to announce a new official team partnership with Socios.com, the leading global blockchain provider for the sports and entertainment industry.
As an official team partner starting with the 2021-22 season, Socios.com and the Magic look to provide new opportunities for innovative fan engagement to create a true fan experience. In addition, Magic legend Hedo Turkoglu will be a featured spokesperson for the Magic and Socios.com partnership. As part of the collaboration, Turkoglu will be integrated into marketing and media assets for Socios.com in an effort to underscore the fan experience.
Other marketing efforts include Socios.com featured on the Magic’s in-game signage, through the team app, and in the Magic e-newsletter. Socios.com will have a presence on the team’s social media platforms and will serve as the presenting partner of the Magic Soundoff Presented by Socios.com. In addition, Turkoglu will create the first fan poll sponsored by Socios.com which will be featured on the team’s Twitter account, @orlandomagic, for fans to participate in and interact with Turkoglu. Turkoglu will continued to be in featured in the Magic’s social platforms throughout the upcoming season.
Driven by the central belief that transitioning passive fans into active fans is essential to the future of sport, Socios.com is a direct-to-consumer (D2C) platform that leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with and monetize their global fanbases.
Orlando Magic joins a 50+ strong network of major international sporting properties on the Socios.com roster, which also includes European soccer giants FC Barcelona, Paris Saint-Germain, Juventus, AC Milan, Atlético Madrid, Manchester City, Inter Milan, Arsenal and the Argentina and Portugal national soccer teams, as well as a number of leading teams from F1, esports and cricket.
The partnership is part of Socios.com’s growing expansion into the US sports industry with teams in the NBA and NHL along with NASCAR and UFC.
“The Orlando Magic are thrilled to add Socios.com to our partnership family in this growing, first-of-its-kind category for our team,” said J.T. McWalters, Magic vice president of global partnerships. “Socios.com will bring many firsts for the Magic and our fans alike. We also look forward to partnering with Hedo on our efforts to create additional exposure for Socios.com and the collaboration this will generate throughout the partnership.”
“We’re really excited to continue our expansion into the US sports industry with Orlando Magic” added Alexandre Dreyfus, CEO of Socios.com and Chiliz. “Orlando Magic are a massive globally recognised brand and we’re proud to add them to our growing roster of partners. This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Orlando Magic around the world.”
Socios.com has major global expansion plans and will increase their existing presence in Europe, while targeting many more Fan Token launches in the USA, Asia and South America with the world’s leading sporting properties. Socios.com has multiple office locations around the world and has already opened new regional headquarters in Madrid, Istanbul, São Paulo and Buenos Aires in 2021. The company will open a new office in North America in the near future.