Today, leading global online betting and gaming brand Betway has announced its partnership with Philadelphia 76ers.
As part of the multi-year agreement, Betway signage will be displayed throughout The Center during locally televised 76ers regular-season home games, including visibility on 52-square foot Court Aprons, Courtside LEDs and game-clocks throughout the games.
Betway will also have a presence on TV-visible signage alongside the scorers’ table.
76ers will also provide Betway with exposure and brand recognition through the 76ers’ official Instagram, Twitter and Facebook accounts. Prior to each regular season 76ers game, Betway will sponsor a Pre-Game Stats Graphic that will include relevant statistics giving fans per-game insights, while 76ers social media will help promote Betway marketing initiatives.
Anthony Werkman, CEO of Betway, said:
“We’re thrilled to be partnering with the Philadelphia 76ers.
“As the Betway brand is licensed in Pennsylvania, this is not just a branding opportunity but a chance for us to engage with fans who will also be able to access our product.
“With an extensive list of marketing assets associated with the deal, we are sure this will be a very successful partnership.”
Owen Morin, Vice President of Corporate Presidents of the Philadelphia 7ers, said:
“We are thrilled to announce this partnership with Betway.
“As a leader in sports betting across leagues and teams, Betway is best-in-class and provides their customers with premiere betting offerings. Together we will bring elite experiences to 76ers fans.”
Today UEFA and The FA have announced three new national partners of the UEFA Women’s EURO 2022, with the line up now including the LEGO Group, Pandora and Starling Bank. The tournament, which is due to be the biggest European women’s sporting event in history, will be hosted in England next year. The partnership announcement comes just two days before the tournament’s final draw, live on BBC One on the 28th October, with the public ballot for tickets opening that evening.
The competition’s partnership with the LEGO Group forms part of the company’s ongoing commitment to champion girls who rebuild the world through creative problem solving and their ‘Ready for Girls’ campaign, celebrating girls who rebuild the story of old-fashioned gender norms.
The partnership with Pandora is aligned to their mission of giving a voice to people’s loves and passions, highlighting the vital role team sport can play in equipping young people with self-confidence and a sense of identity.
Starling Bank has been named the official national banking partner for the UEFA Women’s EURO 2022 and as part of it’s involvement, the four-times winner of Britain’s Best Bank, will showcase its commitment to health & wellbeing, empowerment and equality.
Guy-Laurent Epstein, Director of Marketing at UEFA, said “We are delighted to have the LEGO Group, Pandora and Starling Bank join us as the first national partners of UEFA Women’s EURO 2022. The addition of these three major brands is further proof of the scale of this event and our ambition to make it the biggest women’s European sport event ever. It is important for us to have partners on board who share the same values, working together collectively to deliver what is set to be a record breaking tournament that further grows the women’s game.”
The tournament takes place from 6 July – 31 July 2022 in 10 stadiums, across nine cities in England, including Brighton & Hove, London, Manchester, Milton Keynes, Rotherham, Sheffield, Southampton, Trafford and Wigan & Leigh.
The Final Draw will be hosted live on BBC One from 16.30 BST on the 28 October. Fans tuning in can expect a star-studded show, hosted by Alex Scott and Gabby Logan live from Greater Manchester.
Fans will have their next chance to apply for tickets following the draw with the Public Ballot opening that evening at 19.00 BST here: www.uefa.com/womenseuro/ticketing.
IC Markets, the world’s largest Forex CFD broker, has secured six Bundesliga Club partnerships for the current 2021/22 season. The line-up includes Bayer 04 Leverkusen, Hertha BSC, FC Augsburg, DSC Arminia Bielefeld, Greuther Fürth and VfL Bochum. For IC Markets, it is the first engagement in German football. All partnerships were facilitated by the global sport business agency SPORTFIVE.
In essence, the packages at each Bundesliga club are comprised of LED perimeter advertising securing IC Markets comprehensive TV presence in one of their core European markets. In addition to this, as a club partner IC Markets can also benefit from logo and IP rights from each club.
Hendrik Schiphorst, CEO of SPORTFIVE Germany, says: “The eye-catching TV presence at the six Bundesliga clubs will contribute a great deal to increase the awareness for IC Markets in Germany as a core market. We are happy that, thanks to our vast sales network, we were able to facilitate these first-class partnerships in Europe’s No.1 sport that will help the brand to achieve the communication objectives.”
Andrew Budzinski, Founder and CEO of IC Markets, explains: “Practice, hard work and discipline are the foundations for success as a trader. These same values can be found in sport. The Bundesliga stands out as a leading example of the virtues of sportsmanship, and IC Markets is proud to be taking this step with a league with such a rich legacy. We’re always looking for ways to make the world’s most powerful trading tools more accessible. That’s why we are partnering with these exceptional clubs to bring fans closer to the action than ever before.”
Sport 24, the world’s only live 24/7 sports channel for the inflight industry, has renewed and expanded its partnership with the National Football League (NFL) for a further five years, building on a relationship which started in 2014.
The IMG-owned and operated service will broadcast 100 live NFL games per season to passengers on select airlines including JetBlue, Emirates, Etihad, Turkish Airlines and ANA.
The agreement includes all international games, Playoffs, Pro Bowl and Super Bowl which shall take place on Sunday, 13 February 2022, at SoFi Stadium in Inglewood, California.
Sameer Pabari, Managing Director of International Media at the NFL, said: “Our fans are keen to follow the action wherever they are, and we are pleased to continue our relationship with Sport 24 to bring fans NFL games while inflight.”
Richard Wise, SVP, Content and Channels, IMG’s media business, said: “We are delighted to grow our partnership with NFL for an additional five years. NFL has been a key component of our premium US sports offering and Super Bowl has always been one of Sport 24’s most popular events. With its large global fanbase, we have no doubt it will be a huge hit onboard.”
Sport 24 is available on Panasonic’s market-leading live television service, which is broadcast via satellite. Launched in 2012, both Sport 24 and Sport 24 Extra are produced from IMG’s production HQ at Stockley Park, near London’s Heathrow Airport. Sport 24 also shows live action from the Premier League, UEFA Champions League, NBA, MotoGP, golf’s Majors, tennis’ Grand Slams and more.
Leading figures from the International Olympic Committee, World Archery and the International Golf Federation will be among the key speakers at the fully-virtual International Federation (IF) Forum on 5 November 2021, SportAccord has announced.
The IOC Sports Department will focus on a variety of learnings from Tokyo 2020 before Dr. Pau Mota, the IOC’s Senior Manager, Medical and Scientific Department, will highlight the most important medical issues that arose in relation to the Olympic Games earlier this year.
With the IF Forum taking place under the theme, ‘Tokyo 2020 – Learnings and Take-Aways for the Future’, there will also be timely Games-related case studies from World Archery Secretary General Tom Dielen and International Golf Federation Executive Director Antony Scanlon.
Dr. Raffaele Chiulli, the President of SportAccord and the Global Association of International Sports Federations (GAISF), will also provide the welcome address at the invitation-only virtual gathering, which will take place over half a day, from 09:00 to 12:45 CET.
The programme’s content has been driven by the IOC and the Association of Summer Olympic International Federations (ASOIF), and the structure of the IF Forum will provide an ideal opportunity to discuss best practice approaches and lessons from the Tokyo 2020 experience.
Each of the sessions will be followed by a dedicated 15-minute Q&A slot, giving IFs the chance to participate and interact in a valuable knowledge-sharing exercise.
“Each of these expert speakers will provide essential perspectives on what they learned from a unique Olympic Games, helping to sharpen the focus of IFs on future challenges and opportunities,” Dr. Raffaele Chiulli said. “Undoubtedly, there will be vital take-aways from these sessions, and with more than 300 leaders from over 125 IFs set to attend virtually, there will be a very healthy exchange of ideas via the dynamic digital platform.”
IF Forum 2021 Host City partners are: City of Lausanne and Canton de Vaud and the Official Partners are: City of London, Marsh, OnePlan, Sociedad Peruana de Derecho Deportivo and Sport Event Denmark.
The IF Forum will take place just over six months before the SportAccord World Sport & Business Summit 2022 reunites the global sports movement, allowing the industry’s leading figures and stakeholders to gather in person for the first time since the start of the pandemic.
Global travel management and events specialist, the ATPI Group, is adding a new ATPI Halo division to its expanding portfolio. ATPI Halo reflects the organisation’s ongoing investment into sustainability, technology innovation, and future work forces. In celebration of the launch of ATPI Halo, the business is working towards achieving carbon neutral status with a clear plan for 2021 and beyond.
ATPI Halo is an incubator of new ideas and services focused around sustainability designed to support each of the existing client-focused business units around the world to grow and evolve. Clients of ATPI Corporate Travel, Direct ATPI Global Travel, ATPI Marine & Energy, ATPI Sports Events, ATPI Corporate Events and ATPI Mining & Resources will all benefit from the new services, research and development from ATPI Halo to ensure that approaches to business travel change for the better.
Ian Sinderson, ATPI Group CEO, said:
“ATPI has a long history of being one step ahead and defining new ways of working. Our business has grown throughout the last 100+ years thanks to a culture of always improving, thinking ahead and investing in new ventures. Our efforts are rooted in delivering exceptional client service for the long term. That means we need to always be open to change, and to support our clients with the right tools to embrace future norms.
“There has never been such an intense period of disruption and with the establishment of ATPI Halo we are demonstrating to our clients that we are the right long term partner to navigate these unpredictable times.”
ATPI Halo’s sustainability expertise brings robust consultancy to the managed travel sector, ensuring businesses make meaningful in-roads towards the goals set out by worldwide governments to become net zero by 2050. ATPI Halo’s team provides counsel and recommendations, including on how to reduce a travel programme – a first for a travel management company (TMC) – together with carbon neutrality consultancy services backed by accredited partners including Respira and the Climate Neutral Group (CNG). Other partners are also being sought to ensure a complete range of services can be made available to clients.
In particular, ATPI Halo supports clients to reduce their impact on the environment across travel and events. New services on offer include a bespoke and accredited carbon offsetting programme, ensuring that schemes are relevant to a client’s core business. ATPI Halo’s sustainability team has sourced over fifteen esteemed carbon credit projects in the core markets where the business operates, and where there is also a direct community benefit.
To lead the charge on sustainability, and as part of ATPI’s ongoing investment in this area, the company is currently building a sustainability team, new to the organisation, as part of its ATPI Net Zero campaign across the Group. The team will be drawn from every region within ATPI to ensure a consistent approach to the environment, social objectives and governance across every office.
E-Bike Grand Prix (EBK GP) has today announced that the first ever race series will take place in 2022, with Dubai, one of the world’s most pioneering cities with a reputation for delivering sporting spectacles, confirmed as the first host city partnership.
EBK GP is an exhilarating new international cycling sport – a grand prix series – showcasing ground-breaking E-Bike technology whilst working with global host cities to raise awareness of climate change challenges; seeking to mobilise citizens and promote cleaner, greener, healthier cities.
The series will take place in cities around the world, with races along public roads, showcasing iconic landmarks and cultural sites, as part of a high-speed, thrilling sporting spectacle. Coverage of the Dubai event and the Series will be broadcast internationally via television and digital media.
EBK GP will include ten events with ten competing franchise teams each fielding two squads, one male and one female. Gender equality is central to the series, with both male and female competitions contributing equally to the team’s overall score.
EBK GP is committed to leaving a lasting green legacy in host cities, and as part of the agreement to become a host city, government administrations will commit to tailored three-year Sustainable Transformational Mobility (STM) programmes. Development and delivery support will be provided by a sustainability partner.
Global host city partners will also join together in a visionary network of progressive cities sharing knowledge and world-class best practice. Collectively, they will make a significant contribution towards making the cities of the future cleaner, greener and healthier.
EBK GP is also showcasing what can be achieved with technological innovations in cycling. Proudly, BMC Switzerland will be the exclusive bike partner, building an innovative new E-Bike for the series. For decades, BMC bikes have met the highest standards in quality, design and manufacturing.
This new E-Bike will combine traditional cycling capability with battery-powered technology creating the fastest, most technologically advanced, and environmentally friendly cycle sport in the world. The bike, yet to be released, will be used by all teams and is set to deliver the new benchmark of e-road bikes – for both competitive and non-competitive cyclists.
Judith Rowan, Global Host City Director at EBK GP, commented: “The E-Bike Grand Prix Series reflects the newly pivoted face of global sporting events. It is a disrupter. EBK’s technology-driven, intense race format together with a robust sustainability mandate are essential attributes of sporting events of the future. We are very excited to lead the charge and extremely proud to welcome Dubai – one of the world’s great innovators – as our inaugural host city partner. This is an exciting development for cycle sport and the sports industry as a whole!”
HE Saeed Mohammed Hareb, Secretary General of Dubai Sports Council, said: “We are thrilled to be the first host city announced for the first-ever E-Bike Grand Prix Series – the fastest and most technologically advanced cycle sport in the world. Dubai is one of the world’s most pioneering cities, and is the embodiment of possibility and innovation, and there are clear synergies between our city’s vision and this ground-breaking sports property.
“The EBK GP will not only create a sensational sport experience in the city, but it will further advance Dubai’s sustainability achievements, especially at a time when we are hosting Expo 2020, which is championing sustainability and promoting a future where mankind can live in harmony with nature and technology.”
David Zurcher, Chief Executive Officer at BMC Group, said: “At BMC we are always looking towards the future. It’s in our DNA to push the boundaries of cycling innovation, whether it is in terms of new technologies, trends or exciting event formats like the E-Bike Grand Prix. We are excited to be the bike partner for EBK GP, being at the forefront of a new, exhilarating cycle sport as we have been so many times in BMC’s history.”
The BCCI has today announced where the two new IPL franchises will be located and the winning bidders following the recent tender for the teams.
The Governing Council of the IPL had issued an Invitation to Tender (“ITT”) to acquire the right to own and operate 2 (two) new franchises. Pursuant to the tender process, various interested parties submitted their bids for the new franchises. The bids were submitted by the authorised representatives of the interested parties at Dubai today.
BCCI is pleased to announce the following successful bidders (subject to definitive documentation and other formalities being completed):
2. Irelia Company Pte Ltd. (CVC Capital Partners) – Ahmedabad (for INR 5625 crores – USD 750 million approx).
The new franchises will participate in IPL from 2022 season onwards subject to the bidders completing the post-bid formalities as specified in the ITT document. The IPL 2022 season will comprise ten teams and will have 74 matches, wherein each team will play 7 home and 7 away matches.
With the 2 new franchises going for huge numbers it’s now very clear the IPL is the most powerful aspect of game now .. It’s inevitable that we will see more games & longer tournaments ., #IPL
BCCI President, Sourav Ganguly said: “The BCCI is happy to welcome two new teams from the next season of the Indian Premier League. I would like to congratulate RPSG Ventures Ltd. & Irelia Company Pte Ltd for being the successful bidders. The IPL will now go to two new cities in India viz in Lucknow and Ahmedabad. It is heartening to see the inclusion of two new teams at such a high valuation, and it reiterates the cricketing and financial strength of our cricket ecosystem.
“True to IPL’s motto of ‘Where Talent Meets Opportunity’, the inclusion of two new teams will bring more domestic cricketers from our country to the global stage. The ITT process included two interested bidders from outside of India, which strongly emphasises the global appeal of the IPL as a sports property. The IPL is proving to be a wonderful instrument in globalising the game of cricket. I am keenly looking forward to IPL 2022.”
Jay Shah, Honorary Secretary, BCCI said: “It is a momentous day for all of us and I formally welcome RPSG Ventures Ltd. and Irelia Company Pte Ltd. into the IPL fold. We had promised that IPL will be bigger and better from the 15th season and with Lucknow and Ahmedabad, we will take the league to different parts of India. The IPL has established gold standards for leagues across the world and remains a premium event on the sporting calendar as it has grown rapidly in a short span.
“Despite numerous challenges posed by COVID-19, the 13th and 14th seasons were completed, and the bids prove that interested parties have faith in BCCI and its hosting capabilities. I am thrilled for the people of Uttar Pradesh and Gujarat as the long wait is over and they will now have their own IPL team. My best wishes to the two new teams.”
Brijesh Patel, Chairman, IPL said: The level of interest among the interested parties prove that IPL is among the most sought-after sporting leagues in the world. We had bids from different parts of the world and from parties with diverse portfolios wanting to make a foray into the world of sports. I extend my heartiest congratulations to RPSG Ventures Ltd. and Irelia Company Pte Ltd. for securing the rights to operate the two teams. We had a wonderful 14th season and the 2022 season will see a new beginning.
Arun Singh Dhumal, Honorary Treasurer, BCCI said: The fact that winning bids were way above the base price set for the two new IPL franchises is a direct indication of the true value of the Indian Premier League. We received tremendous interest after the ITT was floated with many conglomerates putting their hat into the ring. I congratulate RPSG Ventures Ltd. and Irelia Company Pte Ltd. for placing the highest bids and winning the rights to own the IPL teams. I also thank all the bidders for showing faith in the BCCI and IPL. This is the start of an exciting chapter, and I can’t wait for the big auction to see how the new teams shape up.
Tournament organiser PGL has appointed IMG to distribute its media rights globally for its PGL Stockholm Major 2021, one of the highest-profile events in esports in 2021. The tournament will mark the sixteenth Counter-Strike: Global Offensive (CS:GO) Major Championship and the first time since 2014 to be held in Sweden.
Making its long-anticipated return, the PGL Stockholm Major 2021 will take place between October 26 – November 7, 2021. The playoffs, held between November 4 and November 7, will be hosted at the iconic Avicii Arena with an expected attendance of more than 16,000 fans.
Silviu Stroie, PGLCEO said: “The PGL Stockholm Major is set to be the esports spectacle of 2021 with the most competitive fields to date. Partnering with IMG will ensure this exciting event is seen as widely as possible by esports fans across the world.”
Joe Jenkins, Commercial Manager, IMG’s media business, commented: “There is huge appetite and excitement amongst the counter-strike community for this event following last year’s cancellation due to the pandemic. Set to be distributed in 25 languages, we are delighted to be working with PGL to ensure the widest possible audience for the PGL Stockholm Major 2021 and a number of new territories for the sport.”
The prize money will be doubled to a $2 million – the largest prize pool in CS:GO history. Twenty-four teams across the globe will qualify in three different tiers; Legends; Challengers, and Contenders.
Headline teams: Ninjas in Pyjamas, Team Vitality, G2 Esports, Furia Esports, Team Liquid, Evil Geniuses, Nantus Vincere and Gambit Esports. Click here for complete list of teams.
Ground-breaking virtual horse racing event provider Track Night has been helping transform get-togethers over the past 12 months, and now the brand is excited to announce a new partnership with At The Races. This new partnership will allow Track Night to feature races from the UK’s leading racecourses, helping to create an even more engaging event.
With the popularity of virtual events rising significantly over the past 18 months, Track Night has been transforming how friends, family and colleagues celebrate together. The innovative game brings an exciting night at the horses direct to your home, allowing everyone to host a virtual race night over Zoom.
The highly engaging evening lets people place virtual bets, watch races and compete to see who will come top of the leaderboard. Great for groups of all sizes, from several players up to 400, Track Night is the perfect solution for birthday parties, celebrations, and virtual office parties.
After a highly successful year, Track Night is excited to confirm a new partnership with At The Races. As the rights holders for race footage from the UK’s leading racecourses, this new partnership will allow the game to feature even more footage from these iconic tracks, helping to create an even more immersive and engaging experience.
Mike Campbell, CEO at Track Night added, “We have been blown away by the response we have had to Track Night over the last year. Our fun and engaging evenings are the perfect virtual event for any celebration, and this new partnership with At The Races will help to ensure we can deliver an even stronger and more engaging experience to our customers.”
Olly Stokes, Commercial Online Manager at At The Races commented,“We are proud to partner with Track Night and help further enhance their customers’ virtual race evening experience. We’ll be providing race footage from a host of our racecourse partners via our Sport Mediastream (SMS) platform. Our SMS platform launched in 2013 and is integrated with over 60 betting operators and media partners, and it’s great to be able to add Track Night to our array of partnerships.”
