Track Night Announces New Partnership With At The Races
October 25, 2021
Ground-breaking virtual horse racing event provider Track Night has been helping transform get-togethers over the past 12 months, and now the brand is excited to announce a new partnership with At The Races. This new partnership will allow Track Night to feature races from the UK’s leading racecourses, helping to create an even more engaging event.
With the popularity of virtual events rising significantly over the past 18 months, Track Night has been transforming how friends, family and colleagues celebrate together. The innovative game brings an exciting night at the horses direct to your home, allowing everyone to host a virtual race night over Zoom.
The highly engaging evening lets people place virtual bets, watch races and compete to see who will come top of the leaderboard. Great for groups of all sizes, from several players up to 400, Track Night is the perfect solution for birthday parties, celebrations, and virtual office parties.
After a highly successful year, Track Night is excited to confirm a new partnership with At The Races. As the rights holders for race footage from the UK’s leading racecourses, this new partnership will allow the game to feature even more footage from these iconic tracks, helping to create an even more immersive and engaging experience.
Mike Campbell, CEO at Track Night added, “We have been blown away by the response we have had to Track Night over the last year. Our fun and engaging evenings are the perfect virtual event for any celebration, and this new partnership with At The Races will help to ensure we can deliver an even stronger and more engaging experience to our customers.”
Olly Stokes, Commercial Online Manager at At The Races commented,“We are proud to partner with Track Night and help further enhance their customers’ virtual race evening experience. We’ll be providing race footage from a host of our racecourse partners via our Sport Mediastream (SMS) platform. Our SMS platform launched in 2013 and is integrated with over 60 betting operators and media partners, and it’s great to be able to add Track Night to our array of partnerships.”