IC Markets Announce Sponsorships With Six Bundesliga Clubs
By Community | October 26, 2021
IC Markets, the world’s largest Forex CFD broker, has secured six Bundesliga Club partnerships for the current 2021/22 season. The line-up includes Bayer 04 Leverkusen, Hertha BSC, FC Augsburg, DSC Arminia Bielefeld, Greuther Fürth and VfL Bochum. For IC Markets, it is the first engagement in German football. All partnerships were facilitated by the global sport business agency SPORTFIVE.
In essence, the packages at each Bundesliga club are comprised of LED perimeter advertising securing IC Markets comprehensive TV presence in one of their core European markets. In addition to this, as a club partner IC Markets can also benefit from logo and IP rights from each club.
Hendrik Schiphorst, CEO of SPORTFIVE Germany, says: “The eye-catching TV presence at the six Bundesliga clubs will contribute a great deal to increase the awareness for IC Markets in Germany as a core market. We are happy that, thanks to our vast sales network, we were able to facilitate these first-class partnerships in Europe’s No.1 sport that will help the brand to achieve the communication objectives.”
Andrew Budzinski, Founder and CEO of IC Markets, explains: “Practice, hard work and discipline are the foundations for success as a trader. These same values can be found in sport. The Bundesliga stands out as a leading example of the virtues of sportsmanship, and IC Markets is proud to be taking this step with a league with such a rich legacy. We’re always looking for ways to make the world’s most powerful trading tools more accessible. That’s why we are partnering with these exceptional clubs to bring fans closer to the action than ever before.”