The Sport Optic Manufacturer Bushnell Outdoor Products has announced an agreement with the Ladies European Tour to become the official supplier of laser rangefinders to the 2011 European Solheim Cup team.

As an official supplier to the 2011 European Solheim Cup Team, price Bushnell Outdoor Products will provide laser rangefinders and binoculars to the European players, tadalafil caddies and referees.

Olivier Ciaravino, vice president and managing director Europe of Bushnell Outdoor Products, said:  “This is a prestigious partnership and we are delighted to be an official supplier to the 2011 European Solheim Cup team and to see our products performing at the highest levels of the game.”

New York Red Bulls and Former Arsenal and Barcelona player Thierry Henry will officially be wearing Puma after signing a multi-year partnership this week.

Henry will serve as a key ambassador  for the sportlifestyle brand. He debuted for Puma on Thursday night at the AT&T 2011 Major League Soccer All-Star Game against Manchester United FC.

Henry said: ‘Not only am I excited to be playing here in New York and all around the United States, buy but I am thrilled to have Puma by my side as a partner and a supporter’.

‘I have always loved Puma for their unique, fun and authentic love of the game, and for the sheer joy that the brand brings to their fans’.

‘I’m excited to represent Puma on the pitch – my new Pumas performed exceptionally for me in yesterday’s game – I have always been a Puma sneaker fan and now, I can’t wait to get my hands on the insider stuff’.

The Highland Spring Group has signed a multi year deal with IMG Golf to partner three of the biggest golf tournaments in the UK – the Ricoh Women’s British Open, discount the Johnnie Walker Championship at Gleneagles and the Alfred Dunhill Links Championship.  – in a multi-year deal.? ?

Highland Spring is the official water supplier to many golfing events across the country including the Johnnie Walker Championship at Gleneagles for the past 12 years, The Barclays Scottish Open and Golf Live as the official water supplier. ?

Claire Wilson of Highland Spring Group said: ‘We work very hard to promote the benefits of a healthy active lifestyle and we are committed to forging the link between active sport and good hydration’.

‘By supporting these world class men’s and women’s golf championships, we hope to raise awareness about the many benefits to both leading professionals and golfers of any level in drinking enough water to keep their concentration on every shot’.? ?

IMG already partner the LGU on the Ricoh Women’s British Open, the only Women’s Major played outside the USA, Diageo on the Johnnie Walker Championship at Gleneagles and Richemont for the Alfred Dunhill Championship. ? ?

Guy Kinnings, global managing director of IMG Golf, added: ‘Highland Spring is the leading brand in their discipline with a fantastic heritage in sports sponsorship and we think they are the perfect fit for these three key events in our portfolio’.

Xtep, a Chinese sports fashion brand, has agreed a five-year sponsorship and supply deal with Spanish La Liga side Villarreal C.F.

As an official technical sponsor and exclusive provider of sportswear and accessories, Xtep will supply the team until 30th June 2016, in addition to paying a fee of US$6.4 million in five yearly installments.

Part of the deal will see the Xtep logo appear in television broadcasts of Villarreal games and within venues for all matches played by the team in La Liga and the Copa del Rey. The company will also have a full-page advertisement in each of the club’s monthly magazines, and launch a new Villarreal-themed product line.

“We are very happy about the agreement. La Liga is one of the most influential football leagues and Villarreal are an excellent team in this top division.” The chairman of the fashion brand stated. Ding Shui Po continted “The club is characterised by its team spirit, energy and determination, which is in line with Xtep’s sports image and pursuit of excellence. We believe the sponsorship will become a big driver of our development in Europe and even the world, accelerate our pace to go global and establish our foothold in international football.”

EA Sports have agreed a deal to sponsor German soccer champions Borussia Dortmund (BVB) for the 2011/12 season.

The deal will provide the US videogame publisher with an advertising presence at the Signal Iduna Park – acting as presenting sponsor on video screens bringing results from elsewhere in the Bundesliga – and will also run the EA Sports Fanbank competition at every Borussia Dortmund home league game.

The scheme will see two lucky fans at each game given the chance to sit pitchside during the game at seats fitted with consoles playing flagship title Fifa 12.

The deal is valued by Sponsors.de at around US$285,000, which was brokered by the Sportfive agency.

Dirk Schülgen, marketing director at EA Sports’ parent company Electronic Arts, said: “With this partnership we will strengthen the connection between virtual and real football. We also have in BVB an attractive partner for joint activities around the football that will excite the fans.”

Borussia Dortmund board chairman Hans-Joachim Watzke added: “EA Sports is the brand of virtual football, and we are happy to count a young, dynamic company like Electronic Arts among our partners.”

Pirelli has signed a deal to remain as the official tyre supplier to the World Superbike Championship until the end of the 2015 season.

Pirelli has supplied tyres to the championship since 2004 and the previous contract ran until the end of 2012.

As part of the deal, click Pirelli tyres will also again be used in the World Supersport Championship, the Superstock 1000 FIM Cup and the UEM Superstock 600 European Championship.

Paolo Flammini, CEO of series promoter Infront Motor Sports, said: “We are delighted to be able to renew the contract with Pirelli until the completion of the 2015 season. Eight years of working together have provided results that go way beyond our highest expectations. Once again we can count on a tyre supplier, whose commitment to the product, service and development is second to none.

“The presence of seven manufacturers in World Superbike and full grids in all four classes requires a supplier who can guarantee total excellence from all points of view, and Pirelli have fully respected those guarantees, providing stability to the championships and contributing enormously to their success.

“We would like to thank them for their commitment and support and look forward once again to a long-term future together.”

The PGA European Tour has announced Dutch brewer Heineken as an official sponsor of the Irish Open at the Killarney Golf and Fishing Club, discount which begins today.

Heineken previously title sponsored the event under its Murphy’s brand between 1994 and 2002. This year’s sponsorship bolsters the beer brand’s sports portfolio, medicine which includes rugby union’s Heineken Cup and Rugby World Cup, order and soccer’s UEFA Champions League.

Financial terms of the agreement were undisclosed.

Walter Drenth, marketing director for Heineken Ireland, said: “We are delighted with the opportunity to present Heineken at this prestigious sporting event. The Irish Open is respected throughout Europe by professional golfers and spectators alike. The special ambiance of Killarney and its unique beauty will enhance the staging of the tournament.”

James Finnigan, sales and marketing executive for the European Tour, said: “The European Tour are pleased to once again get support from Heineken, this commitment to become an official sponsor of the Irish Open represents a significant coup for the tournament and the European Tour.”

He added: “Sponsorship is a very challenging marketplace; therefore it is especially pleasing for the European Tour to welcome back an organisation of Heineken’s stature to the Irish Open. We look forward to working with Heineken in the weeks preceding the tournament and tournament week, which will contribute to the success of a very special bank holiday weekend for Irish sports fans.”

Heineken joins Failte Ireland, BMW, Genworth, The Europe Hotel, Liebherr and The Irish Examiner as sponsors of the event.

Top German soccer side Bayer 04 Leverkusen have become the latest Bundesliga club to pair up with a solar energy company after agreeing a three-year deal with Jinko Solar.

As part of their second-tier sponsorship of the club, adiposity the Chinese photovoltaic panel manufacturer will have an extensive advertising presence at the BayArena, arthritis with branding on two pitchside CamCarpets, cheao viagra TV-visible perimeter hoardings and interview boards.

Jinko Solar will also be given access to corporate hospitality facilities and will be able to promote their products at the ground.

However, Sponsors.de reports that there will be no supply element to the deal as Leverkusen already have an energy partner in the shape of Energieversorgung Leverkusen, and because it would not be feasible to install photovoltaic panels at the BayArena.

The PGA European Tour has announced a new five-year agreement with The Toro Company, doctor one of the world’s leading providers of irrigation and turf maintenance equipment.

Toro will continue as Preferred Supplier to The European Tour through to 2015, continuing a relationship that began in 2000.

The agreement will ensure that Toro equipment and service support will be provided for The European Tour  throughout the year to ensure that all tournament venues across The European, Challenge and Senior Tours are presented in excellent condition for tournament play.

Toro supplies and services many of the world’s leading golf resorts and, through its relationship with the Tour, is seeking to further consolidate its reputation as a brand leader in this sector.

Toro was also the Preferred Supplier of Irrigation and Turf Maintenance Equipment for The 2006 Ryder Cup at The K Club in Ireland and The 2010 Ryder Cup at the Celtic Manor Resort in Wales.

Andy Brown, Toro’s International Corporate Accounts Manager said: “Our relationship with The European Tour has been extremely important for The Toro Company and we are very pleased to continue our support for a further five years. The European Tour has grown from strength to strength during the past decade and we are proud to be associated with them as they enter the most successful period in their history.”

David Garland, Director of Tour Operations for The European Tour, said: “Everyone associated with The European Tour has come to expect the highest level of course preparation and conditioning and our agronomy team has worked closely with Toro in recent years to ensure that these high standards are achieved.

“We are delighted to renew our partnership with Toro, who provide the essential maintenance machinery and support services in this sector, and look forward to extending our strong, long standing relationship.”