Danske Bank and the Danish Football Association (DBU) have secured a commercial partnership making Danske Bank the primary sponsor of DBU’s various men’s national football teams, illness with the agreement lasting between 1 January 2012 to 31 July 2016.

Danske Bank has supported Danish football for many years, ailment | and this partnership will increase its support for the development of Danish football.

Tonny Thierry Andersen, prostate head of Danske Bank Denmark, said: “This close partnership brings together Denmark’s biggest bank and Denmark’s biggest sport. No other sport in Denmark has more active participants, spectators and fans than football. The national team especially has a unique power to unite many Danes. It is therefore only natural that Danske Bank – whose customers include almost every third Dane – thus helps to ensure a continuation of the broad popular support that characterises the Danish national football team.”

Tonny Thierry Andersen is pleased that the parties succeeded in negotiating an agreement that enables the Bank to begin its sponsorship as soon as 1 January.

“For us, the agreement with DBU is not just a logo sponsorship. It is a partnership that is long-term, mutual and beneficial for both parties. We believe that we can learn from each other – and achieve good results together. Danske Bank can help Danish football at all levels to stand stronger – and football can give us an even stronger bond and shared values with our customers. There is a clear commercial logic in our entry into this partnership,” Andersen added.

cialis helvetica, erectile sans-serif;”>E & J Brandy, award-winning brandy in America, has added to their vast portfolio with their sponsorship deal with the NFL’s New York Jets.

Gerard Thoukis, Director of Marketing for E & J Brandy, said: “We have been working alongside the New York Jets in 2011 NFL season under the shared belief that everything we do is for our fans.”

E & J Brandy and the New York Jets each have a rich tradition of hard work and a commitment to quality, and look forward to continuing this throughout the 2011 football season.

Matt Higgins, Executive Vice President of Business Operations for the New York Jets, added: “Our partnership with E & J Brandy is one that we believe will bring growth to each of our organizations. We see only a positive outcome from the combination of our great organizations.”

The announcement of E & J Brandy’s partnership with the New York Jets coincides with the announcements of marketing sponsorship agreements between E & J Brandy and other professional sports franchises across the country.

The Brandy makers last endeavour was publicised by iSportconnect as they partnered with Chicago White Sox (Read here).

Mizzou Sports Properties, the multi-media rights holder for Mizzou Athletics has acquired a sponsorship deal with Red Mango, the chain rated number one for smoothies and frozen yogurt in the country by Zagat.

In a new sponsorship to deliver healthy meal options to Mizzou student-athletes, Red Mango’s award winning frozen yogurt will now be served in the Sells Family Dining Hall at the Mizzou Athletics Training Complex.

Jana Heitmeyer, director of sports nutrition at Mizzou, said: “We’re excited to team up with Red Mango in providing our student-athletes with a product that works so well with their needs.Red Mango yogurt with the natural probiotics, helps support the immune and digestive systems in each athlete – both of which are critical to producing optimal performance. Their yogurt provides our athletes with a healthy, all-natural, low-calorie product that provides calcium and protein without the use of any artificial sweeteners.”

The University of Missouri Athletic Department has 20 sports and competes in the Big 12 conference. This marks the second agreement of this kind for Red Mango and an NCAA Division 1-A athletic program.

Red Mango also provides its signature smoothies to student athletes through the Department of Athletics at Baylor University. These agreements underscore a mission for the food retailer to deliver healthy treats to a larger audience nationwide where demand continues to grow.

Dan Kim, founder and chief concept officer of Red Mango, said: “Athletes and our frozen yogurt and smoothies are a natural fit together. Because of their intense, competitive lifestyle, they can enjoy the health benefits our yogurt provides in a refreshing format.”

Red Mango offers 100% all-natural nonfat frozen yogurt that features no artificial ingredients or high fructose corn syrup, is sweetened with all-natural zero-calorie Stevia, and contains the natural probiotic GanedenBC30 that helps support a healthy immune and digestive system.

 

National Football League’s (NFL) New Orleans Saints and Mercedes-Benz announced that they have reached a 10-year naming rights agreement with the 36-year-old Louisiana Superdome being known as Mercedes-Benz Superdome.

Officials from the Saints, Mercedes-Benz and the state are expected to make the official announcement at a news conference today at the iconic stadium on Poydras Street where they’ll unveil plans for the new signage in and around the stadium, where the Mercedes-Benz name and logo will be featured prominently.

Governor Bobby Jindal said: “This is a great, great partnership. I know for many years there have been attempts to sell this sponsorship, and I think the restructured deal and the new Superdome are two of the reasons this is actually happening. So I think this is great for the Saints and great for the state.”

The announcement comes slightly more than six years after Hurricane Katrina tore the roof off the stadium as it was being used as a shelter by thousands of New Orleanians. A massive renovation allowed the stadium to reopen for the 2006 NFL season, and the building has been improved every off-season with the final touches of the $336 million project completed in August. According to Saints officials, it’s a new stadium that is better than any in the country.

And the stadium’s profile will be raised as it hosts three national sporting events in the next 16 months: January’s BCS championship game, April’s men’s Final Four and in February 2013, the Super Bowl. Those events and the success and stature of the building’s primary tenant — the Saints — helped persuade Mercedes-Benz to sign on.

Steve Cannon, the vice president of marketing for Mercedes-Benz USA, said: “Americans love stories of comebacks. They love re-inventions. They love re-definitions. For that reason, the city of New Orleans and the New Orleans Saints as an organization is kind of symbolic of that re-invention, rebirth.

“Certainly those images that go back to Katrina are a difficult chapter for all of us, but to see out of that experience a brand new stadium inside and out completely renovated, a driver of economic development within that city and state and for us to be a part of that story was a good thing. For us this is a local deal, a regional deal and a national deal because we think it plays on every single one of those levels.”

According to the current lease agreement, the Saints get the first $1 million of net revenue from the naming rights deal, with a 50-50 split between the team and the state of the remaining revenue, although the state’s share is in credits toward the subsidy payments, not cash.

The deal makes the Saints the 23rd NFL team that plays its home games at a stadium with a naming-rights deal.

Naming-rights deals are viewed as valuable revenue streams for NFL franchises, allowing owners to generate extra revenue while gaining corporate sponsors.

Saints owner Tom Benson, said: “The Saints were eager, in our new deal with the state, to undertake seeking the right company for naming rights for the Superdome. We have found an iconic partner for an iconic building. Mercedes-Benz is a global company that can do business in any city anywhere in the world.

“They have chosen New Orleans. This is a great deal for the state of Louisiana, the city of New Orleans as well as for the Saints and Mercedes-Benz. They have been great to work with and proves why they are a global leader.”

Nascar and the Goodyear Tire & Rubber Company have announced they have signed an extended agreement for Goodyear to continue as the exclusive tire used in Nascar’s top three racing series for the next five years.

The agreement, which extends through the 2017 season, renews Goodyear as the “Exclusive Tire Supplier” of the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Goodyear has had an uninterrupted commitment to Nascar since becoming a race tire supplier in the 1950s, making it one of the longest-running supply programs in any sport. In addition, Goodyear has been the exclusive tire supplier for all three of the circuit’s top series since 1997.

Jim O’Connell, Nascar’s chief sales officer, said: “Our longtime relationship with Goodyear is a testament to the company’s consistent high-quality tire it supplies the race teams. Not only are they experts in tire performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation.”

Pierre Jambon, vice president of Goodyear’s off-highway business, said: “This extension is the continuation of a relationship between experts. Nascar is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance. Our tire performance on the track validates our brand, inspires confidence for drivers and helps create exciting racing for fans. We are proud to continue to be an integral part of Nascar.”

Severnside Software Ltd (SSL), have continued their partnership with Gloucester Rugby by renewing their sponsorship of the club’s Corporate Handbook into a second season.

The Quedgeley based company, who have provided IT solutions to businesses for over 20 years, have been involved with the club for some time now having also been a previous sponsor of the Matchday Business Club.

2010-11 saw them sponsor the Corporate Handbook for the first time and Gloucester Rugby are delighted that Managing Director Roger White has continued to support to the club by renewing his Corporate Handbook sponsorship.

The new look handbook is available to all 1873 Club Members and Corporate Box Holders and contains a wealth of useful information for the 2011-12 season, in particular all the information required to make a matchday visit to Gloucester Rugby as enjoyable as possible along with a great offer from SSL.

Also featured within the A5 sized folder is a 2011-12 fixture list, background information on all the box holders at Kingsholm, contact details for relevant staff at the club and a welcome from Head Coach Bryan Redpath.

Roger White, said: “I am delighted to be associated with the club for a further year. It has provided great opportunities to make new business relationships and also bring new clients. At SSL we have had a fantastic year and in fact been recruiting to keep up with the demand. I would like to wish the best of luck to all the team and I look forward to a great fun season ahead.”

MMA Sports Nutrition has confirmed its partnership with Leicester based MMA Promotion Fight UK as title sponsor.

Formed in January 2010, FIGHT UK has quickly established itself as the Midlands’s leading promotion, with a strong fan following and commitment to developing fighters from amateur to pro. Fight UK 5 on November 19th will see the promotion moving into a new 2,000 venue, Athena Leicester. This event will be aired on Premier Sports  marking Fight UK’s first step into broadcast.

Fight UK MMA Promoter David Ross said: “Fight UK is proud to welcome MMA Sports Nutrition on board as our headline sponsor. This is an exciting time for Fight UK with our move to a new venue and our first broadcast deal and it’s great to have the support of such a committed brand. With their values and dedication to MMA, they are our ideal partner as they support the fighter from Amateur, to Pro.”

Jimmy Caan, Director, MMA Sports Nutrition added: “We really respect the guys at FIGHT UK and like the way they do business. They’ve worked hard to build a solid brand and are now moving up to the next level. We’re proud to play our part in supporting them.”

As the UK’s premiere MMA supplement company, MMA Sports Nutrition boasts a range of eight key products developed exclusively with the MMA athlete in mind. From ‘Rage Glutamine’ through to ‘T.K.O Creatine’, MMA Sports Nutrition has a supplement catering to every stage of the MMA athlete’s training needs at an affordable price point.

Borussia Dortmund wonderkid Mario Gotze has signed a lucrative marketing deal with sportswear and equipment giant Nike.

The deal with the United States-based company is reportedly worth €15 million ($20m) over the next decade, which means Gotze will receive €1.5m ($2m) per year until 2022.

Gotze is widely regarded as one of Europe’s most promising talents and he played a leading role in Borussia Dortmunds successful championship run in Germany last season.

His efforts have earned him a regular place in Germany’s national team setup at the age of 19, amassing nine caps and scoring two goals.

He has gained the attentions of the European football elite with Arsenal, Manchester United and Bayern Munich both credited with an interest in his services.

The Gunners went as far as trying to sign Gotze on the last day of the transfer window, but their effort was immediately knocked back by the Bundesliga champions.

The British Basketball Association announced today that the league has entered into an agreement with leading sports financing firm Galatioto Sports Partners (“GSP”), marking a significant step toward the league’s targeted 2012 launch.

BBA Chief Executive, Ron Scott, said:”We are proud to announce our partnership with Sal Galatioto and GSP. GSP’s roster of clients and resume of success are equally impressive, and they share our enthusiasm for the future of professional basketball in the United Kingdom.”

Led by President and Founder Sal Galatioto, GSP will assist the league’s efforts in identifying financial investors.  Over the past decade, GSP has acted in the capacity of Financial Advisor, Arranger, Lead Agent, and in other roles in over 70 transactions in the four major North American sports leagues as well as European football clubs, including F.C. Internazionale Milano.

Galatioto said: “GSP is proud to be working with the British Basketball Association to create the premier basketball league in the United Kingdom.”

Scheduled for a 2012 launch, the British Basketball Association was founded in 2007 by U.K. businessman and philanthropist, Ken Olisa, Wall Street veteran Ron Scott and former NBA star AC Green.

The BBA’s mission is to become the premier professional basketball league in the United Kingdom by building a league focused on the development and retention of British athletes, while attracting quality players from around the world. The league has assembled a highly proven management team with deep knowledge of the United Kingdom and global basketball market, and are looking to build a competitive British league which will rival some of the best in Europe.

Ken Olisa, BBA Chairman, added: “Basketball in the UK has long been a headless sport. We have massive street interest and a thriving amateur league environment. Unfortunately, this grass roots enthusiasm isn’t reflected in the professional structures and above.  As a result, the UK stands out as the poor child of global basketball with almost every European country beating us organisationally and UK fans reduced to watching foreign matches on TV to find British players in action.  The BBA intends to fix that and to restore pride in British basketball for every one of the thousands of players and fans who deserve better.”

Mr. Galatioto joins an impressive list of BBA directors and advisors, including former NFL star Lynn Swann, NBA veterans Dr. Bernie Mullin, Ed Tapscott, Mark Pannes, Len Elmore and John Amaechi, former IMG executive and sports agent William Strickland, along with U.K. sports and business professionals Keith Harris, Ed Simons and Stephen Wright.

The BBA has targeted a 2012/2013 inaugural season, with a 30-game schedule played between November and April.  The league plans to increase the schedule to a 42-game season by year three.  The league will consist of 6-8 teams in year one, with expansion toward a goal of 12-16 teams within five years.  Games will also be televised nationally via a national broadcast partner to be announced at a later date.

Private health insurance provider Bupa will continue as Official Health Insurance Partner to UK Sport the governing body revealed.

Bupa has already supported the Athlete Medical Scheme (AMS) for the past nine years and the latest announcement formalises its relationship with UK Sport until June 2013.

Over 1,200 athletes on the World Class Performance Programme benefit from specialist medical treatment under the AMS, including diagnostic tests, scans and surgical procedures.

Liz Nicholl, chief executive of UK Sport, said: “Providing world-class medical support to our top athletes is of paramount importance.

“Early identification, treatment and recovery are all critical in allowing them to compete at the very highest level and prolong their careers.”

She added that UK Sport – which invests more than £100 million per year in the nation’s best Olympic and Paralympic athletes – is “delighted” that its relationship with Bupa is set to continue.

Natalie-Jane Macdonald, managing director of Bupa Health and Wellbeing, said the private health insurance provider was “proud” of its involvement with Britain’s athletes.