Goodyear Remain Exclusive Tire for Nascar until 2017
October 4, 2011
Nascar and the Goodyear Tire & Rubber Company have announced they have signed an extended agreement for Goodyear to continue as the exclusive tire used in Nascar’s top three racing series for the next five years.
The agreement, which extends through the 2017 season, renews Goodyear as the “Exclusive Tire Supplier” of the Sprint Cup Series, Nationwide Series and Camping World Truck Series. Goodyear has had an uninterrupted commitment to Nascar since becoming a race tire supplier in the 1950s, making it one of the longest-running supply programs in any sport. In addition, Goodyear has been the exclusive tire supplier for all three of the circuit’s top series since 1997.
Jim O’Connell, Nascar’s chief sales officer, said: “Our longtime relationship with Goodyear is a testament to the company’s consistent high-quality tire it supplies the race teams. Not only are they experts in tire performance, but they are also a brand that understands how to effectively engage and connect with our fans through creative activation.”
Pierre Jambon, vice president of Goodyear’s off-highway business, said: “This extension is the continuation of a relationship between experts. Nascar is clearly the expert in stock car racing, and it has chosen Goodyear because of our expertise in delivering outstanding performance. Our tire performance on the track validates our brand, inspires confidence for drivers and helps create exciting racing for fans. We are proud to continue to be an integral part of Nascar.”