The Ottawa Senators and Coca-Cola Canada announced today the extension of their long-standing partnership with a new multi-year sponsorship agreement.

“Having recently completed our 20th anniversary season, ask we are thrilled to extend our strong relationship with one of our original partners in Coca-Cola, allergist ” said Cyril Leeder, ed president of Senators Sports & Entertainment. “Coca-Cola has been a major partner and supporter of the Senators since we have entered the National Hockey League and their valued strategic initiatives allow us to offer some of our most affordable seats to our fans, specifically the very popular Coca-Cola Zero Zone. We thank Coca-Cola for their continued partnership and support and look forward to having them share in the future successes of the franchise.”

Coca-Cola will continue to offer the brands of choice at Scotiabank Place during all Senators games, as well as concerts and other events in the building. The Coca-Cola Zero program will continue to deliver an enhanced experience for all fans. As well, both Coca-Cola and the Senators look forward to creating special fan interaction through some exciting unexpected moments.

“We have been a partner with the Senators since their return to the NHL and it is our honour to be able to continue our commitment to the team,” said Robert Fleury, sales unit vice-president, Eastern Canada. “The Ottawa Senators are a vital part of this community, not just in providing us with great hockey to watch, but also in serving the people of Ottawa. As a local business, with employees who live and work in the Ottawa region, we look forward to working with the Senators to make it possible for hockey fans to see the greatest players in the world in a fun and family oriented environment.”

College football season is right around the corner and the Principal Financial Group is kicking off a new partnership with the Big Ten Conference.

The Principal announces it is an official partner of the Big Ten Conference through the 2014 season.

“Partnering with a premier collegiate conference is an exciting opportunity for The Principal to connect with one of the largest, ed most passionate and loyal fan bases in the country, buy ” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal.

The Principal will have a presence at both the Big Ten Championships in football and basketball, as well as select Olympic sports at the collegiate level. In addition, its digital footprint will expand through the Big Ten Digital Network of sites and a new Big Ten-themed microsite on Principal.com.

The Whistle, medic the first cross-platform content provider solely focused on developing entertaining, store educational and participatory sports programming tailored to kids and the Harlem Globetrotters, sales the world-famous “Magicians of Basketball,” announced today a comprehensive multi-year content agreement.

Under the deal the Whistle and the Harlem Globetrotters will work together to co-develop Globetrotter programming targeted to kids. Programming developed by The Whistle and the Globetrotters will be co-distributed across The Whistle’s media platforms, as well Globetrotter-controlled outlets. Also the Globetrotters and The Whistle will co-promote the relationship and all programming across all platforms.

The agreement continues The Whistle’s unprecedented run at aligning itself with major sports leagues and organizations prior to its launch this September. Since the start of 2012, The Whistle has signed agreements with the NFL, the United States Olympic Committee and US Soccer to co-produce and distribute programming targeting kids ages 6-14.

“We have been working diligently to secure programming for The Whistle that defines our mission, and for decades the Harlem Globetrotters have defined family-friendly sports entertainment,” said Urban, the former SVP of Sports Marketing at Gatorade. “Generations of kids have imitated Globetrotter tricks and moves — and major advertisers and sponsors have recognized the appeal of the Globetrotters.”

“With such greats as Curly Neal, Wilt Chamberlain and Goose Tatum to today’s stars of Big Easy, Flight Time and Special K, the Harlem Globetrotters have been entertaining kids of all ages with their unique and entertaining brand of basketball for more than 85 years,” said Kurt Schneider, CEO, Harlem Globetrotters. “The first 85 years have been tremendous. We are continuing to build the Globetrotters brand for the future, especially in this new media environment. That is why we are very excited to be partnering with The Whistle for this project. This program will allow us to continue to develop content that will enable fans to experience the Harlem Globetrotters on their terms, whenever and wherever they want.”

Die SiG Solar Group, impotent einer der führenden deutschen Vertriebsspezialisten für Photovoltaik-Module und Systemlösungen zur effizienten Nutzung Erneuerbarer Energien, doctor setzt auch in der kommenden Saison 2012/13 auf den SV Werder Bremen und bleibt offizieller Co-Sponsor des Vereins.

Die Vertragsverlängerung wurde von Infront Sports & Media, dem Vermarktungspartner des SV Werder Bremen realisiert. Werders Geschäftsführer Klaus Filbry freut sich über die weitere Zusammenarbeit: “Im vergangenen Jahr hat sich zwischen Werder und der SiG Solar Group eine sehr gute Partnerschaft entwickelt. SiG Solar ist genau wie Werder ein leistungsstarkes Unternehmen aus der Region mit internationalen Ambitionen. Wir sind überzeugt, dass sie ihre Ziele mit uns erreichen werden.”

SiG Solar Group – mit Sitz in Stuhr bei Bremen – vertreibt europaweit modernste Solarmodule des chinesischen Modul-Herstellers Sun Earth Solar Power und bietet neben Photovoltaik Dienstleistungen und Produkte auf dem gesamten Gebiet der effizienten Energienutzung an: wie elektrische Mobilität, LED-Technologie, Speichermedien, intelligente Hausmanagementsysteme oder Solar-Carportsysteme. SiG Solar engagiert sich seit der Bundesliga-Saison 2011/12 erfolgreich beim SV Werder. Auch in der Saison 2012/13 wird sich die SiG Solar Group bei den Heimspielen des Bundesligisten primär mit den Marken Sun Earth (Solarmodule) und etropolis (elektrobetriebene Roller) präsentieren.

Das Weser-Stadion bietet mit seiner umweltbewussten Energieversorgung dank eigener Photovoltaik-Anlage ein ideales Umfeld für das nachhaltig ausgerichtete Unternehmen. Als offizieller Co-Sponsor erhält die SiG Solar Group attraktive Werbeflächen – unter anderem auf den zur kommenden Saison neu eingeführten LED-Banden und perspektivische Teppiche auf den Torseiten. Der Partner-Status beinhaltet auch ein umfangreiches Hospitality-Kontingent.

UFC light heavyweight champion Jon Jones has signed a global deal with sportswear giant Nike.

Jones, cheap the 25-year-old UFC light heavyweight champion, viagra 60mg confirmed on his Twitter account that he has signed an endorsement deal with Nike, viagra order becoming the first mixed-martial-artist to wear the famed swoosh on a global scale.

“Blessed to be signed by the biggest sports apparel company in the world,” Jones wrote on his official Twitter account, adding #NIKE to his post.

“Dreams do come true.”

Minutes later, Jones added another tweet: “Never allow anyone to tell you what you can or cannot do.”

According to Jones, he will have his own signature line of gear.

The deal was first reported by MMAFighting.com.

Brazilian Anderson Silva and Japan’s Yoshihiro Akiyama have signed regional deals with Nike in the past, but Jones will be the first to represent Nike globally. Jones publically declared earlier this year that it was a dream to sign with the company, which has famously endorsed superstars such as Michael Jordan, LeBron James, Roger Federer, Tiger Woods, Lance Armstrong and more.

Jones and manager Malki Kawa – who also, via Twitter, confirmed the signing – travelled to Nike headquarters soon after Jones’s win in April over Rashad Evans. The deal is expected to be officially announced in the next week, according to MMAFighting.com.

Jones is the youngest champion in UFC history, is in the midst of one of the most dominant and exciting runs we’ve ever seen, is good looking and charming on the talk-show circuit, and provides for his family. It’s about time someone like Nike recognizes the potential in an MMA athlete like Jones.

Jeremy Lin’s four-day visit to Taiwan has been heavily leveraged by the player’s sponsors Adidas, Nike and Volvo.

Adidas had specially printed Houston Rockets T-shirts featuring Lin’s name on sale in Taipei and reports say that stock sold out within hours.

Nike leveraged the visit by hosting an outdoor basketball camp and used it to showcase a new shoe that Lin would be endorsing.

Volvo leveraged its sponsorship during a press conference where Lin spoke of his rapid rise to fame in the NBA. The president of Volvo for Taiwan was present and told how the car company was trying to appeal to younger people in China through its Lin endorsement.

Linsanity now moves to China for three weeks and more sponsors leveraging. {jcomments on}

Absa and the South African Premier Soccer League (PSL) announced on Wednesday that an agreement has been signed that will extend Absa’s title sponsorship of the Absa Premiership until 2017.

Absa, doctor recent winner of the top banking brand award in the Sunday Times Top Brands survey for the 6th year running, impotent first secured the title sponsorship rights to South Africa’s most sought after prize in soccer in 2007. Wednesday’s renewal will run for five years until the end of the 2016/17 season.

Absa Head of Marketing, and Sizakele Marutlulle said: “The Absa Premiership is one of the best-known and most popular sporting properties in Africa and provides excellent support for our business and marketing strategies.

“We are delighted to extend the connection of the Absa brand with the Premiership and its passionate supporters across South Africa.”

“The PSL offers a fixture filled with week in and week out of emotional engagement with the loyal supporters and fans of the beautiful game. Listen carefully when the supporters of PSL clubs converse, they do not say their club won or lost, they say we won or we lost. This is the kind of ownership that cannot be achieved through generic advertising.

“It is astute of Absa to partner with the PSL in the delivery of this exciting Premiership whose winner is not predictable. The excitement is guaranteed to go to the wire. The Absa Premiership has given renewed meaning to the saying, it ain’t over until the fat lady sings,” said Dr Khoza, the PSL chairperson.

Marutlulle added: “In the last two seasons the battle for the Absa Premiership crown have gone down to the last weekend and we look forward to another exciting season kicking off this weekend. We also want to thank the PSL for their support and partnership and look forward to another thrilling five years.”

The Sri Lanka Premier League T20 tournament has secured a title sponsor for it’s inaugural edition with auto maker Mahindra & Mahindra signing on.

“We as Mahindra Group have accepted the offer to be the title sponsor of Sri Lanka Premier League, which will be played in the T20 format,” Mahindra & Mahindra president group strategy and chief brand officer S P Shukla told reporters. 

The debut edition of the SLPL is scheduled to commence from August 11, with the final to be held on August 31. The matches would be played at Colombo and Kandy. 

The auto group, which has been associated with the Celtic Football club and MotoGP said this initiative marks its entry to cricket. 

“From a former Sri Lankan cricketer’s point of view an association with a brand such as Mahindra has given this tournament and also cricket in Sri Lanka such a boost, that words can never explain how important it is going to be for future of Sri Lankan cricket and also for the younger generation of Sri Lanka,” former Sri Lankabatting great Aravinda De Silva, who was invited by the Mahindra Group said. 

De Silva pointed that the tournament will be telecast in South America and parts of US, which is an important market for Mahindra. 

The company, however, declined to divulge the financial aspect of the deal and Shukla said it should be in crores and will be a multi-year tie-up. 

“Such sponsorship is of great value to the nation and also for a country such as Sri Lanka where we have a long lasting tie with India. The younger generation is going to benefit very much.” 

The three-week series will feature world-class cricketers like the West Indian Chris Gayle and Pakistani all-rounder Shahid Afridi. 

The Miami Dolphins have chosen Vivid Seats as the team’s Official Fan Travel partner. 

Dolphins fans can now purchase official travel packages consisting of game tickets and hotel accommodations directly from Vivid Seats, arthritis the nation’s largest independent ticket marketplace.

“We are excited to welcome Vivid Seats to the Miami Dolphins family, order as our Official Fan Travel Partner.  Through this strategic partnership between our two organizations, pharmacy sale fans will more easily have the ability to coordinate travel to Sun Life Stadium or to other Stadiums around the League to see their beloved Dolphins play,” said Jim Rushton, Chief Revenue Officer of the Miami Dolphins and Sun Life Stadium.

Vivid Seats’ Director of Partnerships, Greg Rogers said, “We are very pleased to extend our value leadership in tickets to the travel package arena.  We have a long track record of providing NFL fans the most secure, convenient, and affordable way to purchase game tickets, and we are delighted to provide Dolphins fans with the additional travel options that will truly make for an experience Dolphins fans will remember long after the game.”