Principal Financial Group Becomes Official Partner of Big Ten Conference

By Community | August 10, 2012

College football season is right around the corner and the Principal Financial Group is kicking off a new partnership with the Big Ten Conference.

The Principal announces it is an official partner of the Big Ten Conference through the 2014 season.

“Partnering with a premier collegiate conference is an exciting opportunity for The Principal to connect with one of the largest, ed most passionate and loyal fan bases in the country, buy ” said Mary O’Keefe, senior vice president and chief marketing officer, The Principal.

The Principal will have a presence at both the Big Ten Championships in football and basketball, as well as select Olympic sports at the collegiate level. In addition, its digital footprint will expand through the Big Ten Digital Network of sites and a new Big Ten-themed microsite on