Heritage skate-shoe company DVS continues to make bold moves to reclaim its focus as an industry leader as it announces the return of Torey Pudwill to its professional skate team.

The three-year endorsement deal reinforces the brand’s commitment to sponsoring the best athletes, cheapest sale events and retailers worldwide. Pudwill is a DVS team rider for 10 years whose signature shoes, the Torey & Torey 2, are among the brand’s most popular, only increasing the anticipation for the third signature shoe, currently in the works.

“I’m happy to be a part of a company I grew up skating for. It’s my roots, and now I’m motivated and dedicated to skate harder than ever!”

Voted Street Skater of the Year by Transworld Skateboarding in 2011, Pudwill is one of the most skilled and well-liked personalities in pro skating, and is also a top competitor. With a victory at the 2012 Tampa Pro and solid skating in the Street League Championship series, Torey continues to push progression on all fronts.

“I’m happy to be a part of a company I grew up skating for. It’s my roots, and now I’m motivated and dedicated to skate harder than ever!” – Torey Pudwill

Colin Dyne, CEO of Sequential Brands Group, the licensing and branding company that owns the DVS mark, said: “Torey represents both the present and future of the skate world, and we are looking forward to our continued partnership with him. He is a great asset to the DVS brand.”

FiXI have extended their sponsorship of World Superbike Championship team, Crescent Racing for a further year.

Currently the sole Suzuki representative in the WSBK paddock, Crescent Racing stepped up to the world championship in 2012 after several seasons competing at domestic level with FIXI, a prominent financial company, originally coming on board as a partner.

However, the company upped its commitment to title backer from round five at Donington Park and has confirmed it will now continue to support the Crescent team to the end of the 2013 season.

The deal means FIXI Crescent Racing will remain a two-bike team next year, where it will continue to compete with Suzuki machinery.

“The commercial world isn’t getting any easier, and therefore we are delighted to have secured FIXI’s continued partnership into 2013,” said Paul Denning, who was this week announced as taking over from Jack Valentine as team manager. 

“Our job now is to repay the faith that Richard and his co-directors at FIXI have demonstrated, and to develop the performance level further from the greatly improved base we now have. 

“Equally, we need to help FIXI with a range of off-track activities that will assist the awareness and understanding of their business in different markets across the world. 

“This is one very important step towards the GSX-R1000 becoming a true contender in WSBK once again, and on behalf of Crescent and Suzuki we thank FIXI for its trust, and look forward to some exciting times in 2013 together.” 

International apparel brand Unit has become the Official Lifestyle Partner of the Terex Australian Supercross Championships.

Despite its explosive success, Unit founders Paul and Ian Everest have stayed true to their commitment to supporting the core community of riders. 

As part of its partnership, Unit will design and produce Championship merchandise and its own best-selling range for fans to purchase at each round. 

Unit will also become the Official Holeshot Partner, awarding Pro Open and Pro Lites riders who holeshot their Main Event finals a Unit Tendence Black Widow Watch. 

Paul Everest said Unit shared the vision of Championship promoter International Entertainment Group (IEG) to take the sport to a new standard of professionalism and competition. 

“Unit is very proud to be a part of this brand new Supercross series,” said Everest. 

“It is arguably the most exciting spectator sport to watch in the world. This country produces some of the best riders, so it is fitting that we now have a series run by a professional outfit doing it for the right reasons.” 

IEG Commercial Manager Travis Greenwood said Unit’s support of the Championship would provide a significant boost of exposure to an action sports-oriented audience. 

“It’s fantastic to have an international brand like Unit throwing their support behind the Championship in its founding year,” said Greenwood. 

“Unit has a bold, progressive way of thinking and is a market leader that reaches the exact demographic that we wish to attract to Supercross. 

“We’re certain that fans will snap up the Championship merchandise range and the riders will definitely be giving it their all to pull the holeshot and score one of Unit’s amazing Tendence Black Widow watches.” Greenwood concluded. 

The opening round of the Erex Australian Supercross Championship takes place this Saturday the 13th of October in Dubbo, New South Wales.

The Tournament of Champions have acquired a new title sponsor after Qatar Airways announced a new partnership with the competition.

The tournamnet will be held in Sofia from October 30 to November 4 and will be known as the Qatar Airways Tournament of Champions Sofia.

The event brings together winners of the WTA International Series events who did not make it to the WTA Tour Championships.

“We are thrilled that Qatar Airways has signed up as title sponsor of the Tournament of Champions, generic ” commented WTA Chairman & CEO Stacey Allaster. “Qatar Airways is a truly world class airline with a wonderful history of support for professional tennis, apoplectic including the Qatar Ladies Open, our WTA Premier event in Doha. I congratulate the Bulgarian Tennis Federation for securing such a premium partner for the first staging of this event in Sofia.”

Reigning NASCAR Sprint Cup Series points champion Tony Stewart has agreed a partnersip with Bass Pro Shops for the 2013 season.

The NASCAR sponsorship staple will become the primary sponsor on Stewart’s No. 14 race car beginning next season. Currently the backer of Jamie McMurray’s No. 1 car at Earnhardt-Ganassi Racing, the famous big green bass fish will switch teams for next season and adorn Stewart’s vehicle for 18 races, including the Daytona 500.

The announcement comes three days after Stewart-Haas Racing unveiled another primary sponsor for next season, Quicken Loans, which will move up from associate status and back 18 races on Ryan Newman’s car. After losing both its current primaries — Office Depot and U.S. Army — effective the end of this season, Stewart’s organization has rapidly restocked its sponsorship inventory. Now, Newman’s car is in the best shape it’s ever been from a sponsor perspective, Stewart said, while the reigning champ is down to filling just nine open races on his car.

“They’re partners to us, not sponsors,” Stewart said. “The whole idea is to make it good for both sides. … I think that’s something we’ve been able to convey to potential sponsors, to existing sponsors, and I think that’s why it works. We had misfortune with … losing U.S. Army and Office Depot, but I think our reputation as a company has helped us be able to acquire the inventory back this quick.”

The Bass Pro Shops sponsorship was first announced Thursday night at an event in Springfield, Mo., where the company is headquartered. The connection was a natural for Stewart, who has had a personal services agreement with Bass Pro Shops since 2001. The company has also backed Stewart’s sprint and dirt late model cars, and over time Stewart and Morris have become good friends. An avid outdoorsman, Stewart was honorary chairman of this year’s National Hunting and Fishing Day.

After the U.S. Army announced it will be departing Newman’s car, and when he first got word that Office Depot was thinking about stepping down, Stewart approached Morris to gauge his interest.

“The one thing about Johnny is, he’s very loyal,” Stewart said. “We weren’t trying to steal him away from anybody, but we just threw it out there — if you ever decide to make a change, we had opportunities now that we really hadn’t had in the past to do something,” Stewart said. “When Office Depot made their announcement, it was very clear we had an opportunity on our car as well.”

Morris, whose deal with EGR ends after this season, was sold. “It didn’t take us too long to shake hands,” he said. Bass Pro Shops has a history in NASCAR dating back to its days with Dale Earnhardt and Richard Childress Racing, and Morris said the company would likely continue its association with Ty and Austin Dillon. Bass Pro Shops is primary sponsor on Ty’s Camping World Truck Series entry, and an associate on Austin’s Nationwide car. Morris also didn’t rule out a continued presence on McMurray’s car, given how much his company has benefitted from its presence in NASCAR.

“A lot of NASCAR fans like to hunt and fish,” Morris said. “We came to realize that the first time we sponsored Dale Earnhardt Sr.’s car in the all-star race. It was amazing. In a 30-day period, they sold over $10 million worth of caps, T-shirts and die-cast cars. That spoke obviously to the popularity of Dale Sr., to the popularity of NASCAR and how many of those fans wanted to buy a souvenir that had Bass Pro on it. That said, ‘We like to hunt and finish, and the outdoors, too.'”

Bass Pro Shops has been primary sponsor on McMurray’s car the past two years, and while Morris praised the EGR organization, he said he couldn’t resist the “once-in-a-lifetime chance” to work with Stewart. Now Stewart has nine races left to fill on his car for 2013, and while he could rely on co-owner Gene Haas’ company to plug that deficit, he’d rather find another sponsor to go along with Bass Pro Shops and Mobil 1 — the latter of which will back 11 races on his vehicle next season.

“Haas Automation could fill in if we needed to, but we hope to find someone to fill in those final nine races for us,” Stewart said. “… My goal as his business partner is to not have to fall back on him and utilize his resources that way.”

Korean Air has confirmed it will become the prestige partner for the 17th Asian Games in Incheon, allergy | Korea after a deal was signed.

The three parties involved were represented by Chang Hoon Chi, adiposity President and COO of Korean Air; Kwon Kyung Sang, allergist Secretary General of the Incheon Asian Games Organising Committee; and Lt Gen (ret) Syed Arif Hasan, Vice President of the Olympic Council of Asia and President of the Pakistan Olympic Association.

A Memorandum of Understanding was agreed earlier but Korean Air became the first Prestige Partner for the 17th Asian Games in 2014 and also for the 4th Asian Indoor and Martial Arts Games (AIMAG) in 2013.

Also signed up is Tissot as a Partner, while Prestige Partner contracts are expected to be completed before the end of the year with Samsung, SK and Shinhan Bank.

The 4th AIMAG will run from June 29 to July 6, 2013, and the 17th Asiad from September 19 to October 2014.

The TicketCity Bowl has been renamed the Heart of Dallas Bowl after a new sponsorship deal.

It will be held at Cotton Bowl Stadium on Jan. 1, clinic 2013.

The bowl will be revamped to provide new avenues for engagement to positively impact the Dallas community. 

Heart of Dallas, cialis a newly minted nonprofit, exists to inspire Dallas millennials to become the next generation of influencers and philanthropists by leveraging a consistent calendar of sports and entertainment events. Proceeds from Heart of Dallas activities will be used to invest in collective impact strategies that make Dallas a better place. The organization’s launch event is the Jan. 1 bowl game.

Heart of Dallas Founder and Conference USA Commissioner Britton Banowsky, along with key leadership, including Dallas Mayor Mike Rawlings and Big Ten Conference Commissioner Jim Delany helped bring this organization’s unique vision to life. The core of the idea is to use the bowl game as a platform to create funding for the social sector. The Metro Dallas Homeless Alliance (MDHA) — a nonprofit comprised of 74 agencies that are committed to fighting Dallas homelessness — will be the first beneficiary.

“Heart of Dallas is a way for our city to showcase its sports and entertainment for the benefit of those in need right here in our community,” said Banowsky. “The vision is that through first-class events we can assemble the next generation of community leaders while at the same time recognizing and supporting the amazing work being done by the charities in this community.”

“The Big Ten Conference is excited to partner with the Big 12 and Conference USA in the Heart of Dallas Bowl,” Delany said. “We look forward to participating in this unique and charitable event in one of college football’s most historic venues and applaud the individuals that helped make this vision a reality.” 

“The Big 12 Conference looks forward to its participation in the Heart of Dallas Bowl,” commented Commissioner Bob Bowlsby.  “We are pleased to once again be aligned with Conference USA and the Big Ten Conference in a post-season game in historic Cotton Bowl Stadium, and appreciate the efforts of all involved in creating this unique charity concept.”

With the new season weel underway, vialis 40mg  E&J Brandy has announced partnerships with four NFL teams.

The American brandy brand have extended their partnerships with Minnesota Vikings, doctor | New York Jets, erectile New Orleans Saints and Atlanta Falcons.

About the Vikings deal, Gerard Thoukis, Senior Director of Marketing for E&J Brandy, said: “Following last year’s success, we are thrilled to continue our sponsorship with one of the country’s most iconic professional football franchises. Partnering with elite sports franchises, like the Vikings, not only helps to promote E&J Brandy’s high quality, but continues to be a great fit at these action-packed sporting events.”

“We are thrilled to be partnering with such an iconic franchise like the New Orleans Saints for a second year,” said Thoukis added about the New Orleans deal. “Our partnership with the Saints was an easy decision because of our shared commitment to providing fans with an authentic, award-winning product.”

Thoukis was also ecstatic to re-engage their partnership with the Atlanta Falcons.

“We are so pleased to be continuing a sponsorship with one of the country’s most talented professional football teams,” he added. “Partnering with sports franchises, such as the Falcons, not only helps promote the high quality of E&J Brandy, but is such a fitting partnership at these exciting sporting events.”

Tim Zulawski, Vice President of Sponsorship Sales & Service for the Atlanta Falcons, added: “The Atlanta Falcons organization is extremely excited about yet another action-packed season and partnership with E&J Brandy. We encourage our adult fans to enjoy game day and remember to drink responsibly.”