DVS to Sponsor Pro Skater Torey Pudwill
By Community | October 8, 2012
Heritage skate-shoe company DVS continues to make bold moves to reclaim its focus as an industry leader as it announces the return of Torey Pudwill to its professional skate team.
The three-year endorsement deal reinforces the brand’s commitment to sponsoring the best athletes, cheapest sale events and retailers worldwide. Pudwill is a DVS team rider for 10 years whose signature shoes, the Torey & Torey 2, are among the brand’s most popular, only increasing the anticipation for the third signature shoe, currently in the works.
“I’m happy to be a part of a company I grew up skating for. It’s my roots, and now I’m motivated and dedicated to skate harder than ever!”
Voted Street Skater of the Year by Transworld Skateboarding in 2011, Pudwill is one of the most skilled and well-liked personalities in pro skating, and is also a top competitor. With a victory at the 2012 Tampa Pro and solid skating in the Street League Championship series, Torey continues to push progression on all fronts.
“I’m happy to be a part of a company I grew up skating for. It’s my roots, and now I’m motivated and dedicated to skate harder than ever!” – Torey Pudwill
Colin Dyne, CEO of Sequential Brands Group, the licensing and branding company that owns the DVS mark, said: “Torey represents both the present and future of the skate world, and we are looking forward to our continued partnership with him. He is a great asset to the DVS brand.”