Lassa Tyres has extended it’s sponsorship of the English Premier League (EPL)

Lassa will continue to feature on LED advertising boards around the perimeter of the pitch during 19 away games of teams such as Manchester United, Liverpool, Chelsea, Manchester City and Arsenal.

“The EPL is one of most exciting football leagues, attracting millions of football fans from all over the world. As the top competition in English football kicks off, our investment in football not only provides important opportunities to generate brand awareness among the huge fan bases of the EPL, but also gives us invaluable consumer exposure through the TV broadcast coverage all around the world” said Halit Sensoy, director of international sales and marketing for Lassa Tyres.

English Premier League matches are broadcast in over 200 countries and territories, attracting an annual TV audience of over three billion people. 

The latest news follows Lassa’s decision to extend its sponsorship of German football club Borussia Mönchengladbach for another year. 

Lassa is also involved in the sponsorship of various motor sports such as the British Drift Championship (BDC).

StarWorld Hotel have announced an exclusive sponsorship of Rodolfo Ávila, anesthetist the youngest-ever Asian Supercar Challenge Champion, store for his participation in the upcoming GT Cup race at the 59th Macau Grand Prix.

The design of Rodolfo’s race car was unveiled during the press conference at the hotel’s Whisky Bar, which offers a breath-taking panoramic view of the grand prix circuit.

Mr Gabriel Hunterton, Chief Operating Officer of StarWorld Hotel, said: “StarWorld Hotel, as part of the Galaxy Entertainment Group (“GEG”), is keen on supporting the development of local motorsports. In the upcoming Macau Grand Prix, we are delighted to sponsor a well-known Macau driver, Rodolfo Ávila, who has been raised and developed his motorsports career in Macau for many years. His continuous pursuit of excellence made him the youngest-ever “Asian SuperCar Challenge Champion”. On behalf of StarWorld Hotel, I sincerely wish the best of luck to Rodolfo in the upcoming race.”

As a responsible corporate citizen, GEG has rendered great support to a variety of international sports events, including Macau International Marathon, Macau FIVB Volleyball World Grand Prix and Macau Grand Prix, as part of its efforts to assist Macau to become the World Center of Tourism and Leisure. 

Rodolfo joined Mr Hunterton to unveil the design of his race car at the ceremony. He said: “I am very proud to represent Macau in the upcoming Macau Grand Prix. With decades of history, the race has become a significant part of Macau culture. I would like to thank StarWorld Hotel for their support to me and in local sports development. I truly treasure this opportunity and hope that through this collaboration we can further promote our city to a global audience.”

Rodolfo has grown up and acquired his professional racing car training locally in Macau. His passion for professional car racing has taken him on the road to success. In 2002, he made history as the youngest driver to take part in the Macau Grand Prix. Subsequently, he continued to break records in international races, including becoming the youngest driver to win the ASCC championship in 2008, the first Macau driver and youngest race winner in the Porsche Carrera Cup Asia in 2009 as well as the vice-champion of Porsche Carrera Cup Asia vice in 2011.

Der Hamburger Weg steht als einzigartige Sponsoring-Initiative für soziales Engagement für die Menschen der Hansestadt Hamburg. Jetzt konnte der Hamburger Weg den Ökoenergieanbieter Care-Energy als weiteren Partner gewinnen und somit das Team der Initiative komplettieren. Darüber hinaus wird Care-Energy Energiepartner des Hamburger Sport-Vereins. Die Partnerschaft ist vorerst auf drei Jahre ausgelegt.

“Wir freuen uns auf unsere Beteiligung an der traditionsreichen Zusammenarbeit des HSV, ambulance der Stadt Hamburg und Unternehmen für wichtige soziale Projekte in unserer Stadt. Soziales Engagement ist eine gesellschaftliche Verpflichtung für Unternehmen – diesen gedanklichen Ansatz unterstützen wir auch mit unserem Namen. Care bedeutet übersetzt kümmern. Wir als Energiedienstleistungsunternehmen kümmern uns um unsere Kunden. Als einziges Unternehmen in Deutschland bieten wir einen Sozialtarif an, generic der die Kosten für den Energiebezug eines bedürftigen Privatkunden auf 4% des Nettoeinkommens des Haushalts begrenzt. Den HSV unterstützen wir nicht nur, weil er der erfolgreichste Traditionsclub unserer Stadt ist. Wir unterstützen den HSV auch, weil er mit seiner Nachwuchsarbeit, dem Amateursport und den Fanprojekten eine wichtige soziale Funktion wahrnimmt. Unsere Unterstützung für den Hamburger Weg ist zudem eine Anerkennung für die zahlreichen ehrenamtlich engagierten Vorbilder im Verein,” erläuterte Martin Kristek, CEO der mk-group (“Care-Energy”).

Care-Energy wird im Rahmen des Hamburger Wegs gemeinsam mit dem Spielerpaten Rafael van der Vaart ein Förderprojekt unterstützen und folgt somit dem Leitbild der Initiative “Das ist unser Hamburger Weg – Hamburg helfen”.

Carl Jarchow, Vorstandsvorsitzender des HSV: “Wir freuen uns sehr über die neue Partnerschaft. Mit Care-Energy haben wir den elften Partner des Hamburger Wegs gefunden. Darüber hinaus ergänzt die Unternehmensphilosophie des Sozial- und Ökoenergieanbieters aber auch unseren ganzheitlichen Green Stadium Ansatz der Imtech Arena. So können wir langfristig auch unseren ökologischen Weg beschreiten und ebnen.”

Die H.I. Squared International GmbH, cough offizieller Vermarkter der Löwen, check teilte dem Verein mit, dass der 1860-Hauptsponsor Aston Martin zum Ende der Saison 2012/2013 aussteigt.

Das Logo des englischen Sportwagen-Herstellers zierte seit September 2011 die Löwen-Trikots. “Wir sind sehr froh, wie unsere Partnerschaft mit Aston Martin bisher verlaufen ist und freuen uns auf die Zusammenarbeit bis zum Saisonende”, erklärte Präsident Dieter Schneider stellvertretend für den TSV 1860 München.

“Wir danken Aston Martin darüber hinaus für das große Vertrauen, das sie uns seit dem Einstieg entgegen gebracht haben. Es ist ein sehr fairer Zug, dass uns Aston Martin bereits jetzt erklärt hat, das Engagement in dieser Form zu beenden. So bleibt uns bis zum Saisonstart nächstes Jahr ausreichend Zeit, um einen neuen Hauptsponsor zu finden”, sagt der Löwen-Präsident.

Die H.I. Squared International GmbH und der britische Automobilkonzern befinden sich derzeit in Gesprächen, ob und in welcher Form die Kooperation zwischen den beiden Traditionsmarken fortgesetzt wird.

VOSS, generic the world’s fastest growing super premium bottled water, allergy has retained their position as Official Supplier for the 2012 DP World Tour Championship, Dubai, the final round of The European Tour’s Race to Dubai, to be staged on the Earth course at Jumeirah Golf Estates from 22-25 November.

It will be the third year in succession that the Norwegian brand has been a key supporter of the $8 million tournament, which will feature the top 60 players in The Race to Dubai.

“We are delighted to continue our partnership for the third year running with this prestigious sporting event on The European Tour calendar,” said Jack Belsito, Group CEO of VOSS.

“This partnership helps confirm our presence as a truly global brand and strengthens our position in the UAE market. Our affiliation with the DP World Tour Championship supports the Voss super-premium brand position and is a great match for our growth aspirations around the globe, especially in the UAE where we are delighted to launch our new Home and Office Delivery services.”

As part of the agreement, Voss expects to provide around 25,000 bottles of water to keep the players refreshed as they do battle for a slice of the tournament prize-money as well as a Race to Dubai Bonus Pool of $3.75m to be shared among the final top ten.

“We are always pleased to welcome back loyal supporters of the tournament,” said Nick Tarratt, European Tour International Director, Dubai Office. “Voss is a highly valued supporter of the tournament and we are pleased that they see the value of an event, which has become such an important sporting and social event on the Middle East calendar.

“As an Official Supplier, Voss will have a premium position on the course with water dispensers on tee boxes across the Earth course for players, caddies and officials, while the brand will also be very high profile across the venue.”

VOSS, bottled water in Norway, comes from one of the purest water sources available. VOSS is generated in an artesian aquifer, naturally filtered, and protected from pollutants.

AGC Asahi Glass (AGC), a world-leading manufacture of glass, chemicals and high-tech materials has announced that the company has signed an agreement to become a branded licensee of the 2014 FIFA World Cup.

 

In a statement AGC said: “Through this license agreement, AGC is pleased to become the first B-to-B company to market the “Official Licensed Glass Roof of the 2014 FIFA World Cup (TM) Player Benches” for the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup Brazil.”

The venue of the 2014 FIFA World Cup in Brazil where AGC is scheduled to make a full-fledged entry into the country’s architectural and automotive glass markets. In this significant growth market, AGC looks forward to growing together with Brazil and enjoying the exciting games with football fans all over the world.

 

 

In a bid to make sports more accessible for Canadians with a disability, the Canadian Paralympic Committee (CPC) has announced a new, four-year corporate partnership with Invacare Canada, a leading manufacturer of wheelchairs for both everyday use and competitive sports.

As an official supplier to the CPC, Invacare will supply equipment to CPC’s Para-Equipment Fund, which awards grants and equipment to local, provincial and national sports organizations. Invacare will supply wheelchairs for such sports as wheelchair tennis, wheelchair basketball, and athletics; as well as hand cycles.

“It can be prohibitively expensive for kids with a disability to get involved in sport, and that’s something we are committed to changing,” said Henry Storgaard, CEO of the Canadian Paralympic Committee. “This partnership will help nurture the hopes and dreams of more kids with disabilities, allowing them to participate and be active through Invacare’s product lines – and maybe even one day compete for Canada at the Paralympic Games.”

“We at Invacare Canada are thrilled to be working with the CPC,” said Vince Morelli, General Manager, Invacare Canada. “This relationship will allow us to work towards our goal of making life’s experiences possible – whether providing opportunities for young people with disabilities to enjoy a healthy lifestyle or supporting the achievements of our outstanding group of elite Canadian Paralympic athletes competing at multi-sport Games.”

Josh Vander Vies, a Paralympic bronze medallist in boccia, was on hand for the announcement at Variety Village in Scarborough, Ont. and applauded the news of the partnership.

“For 10 years, I’ve had an Invacare chair,” said Vander Vies, originally from Sarnia, Ont., now living in Vancouver. “Invacare are leaders in Canada in terms of performance equipment. This performance factor gives me the confidence that I need on the boccia court to make the high stakes shots.”

 

Der Ticketmarktplatz viagogo ist ab sofort neuer und exklusiver “Business Team Partner” der TSG 1899 Hoffenheim. Die Sponsoring-Partnerschaft beinhaltet weitreichende Werbemaßnahmen, viagra sale vor allem im Online- und Ticketingbereich sowie im Rahmen der Bundesliga-Heimspiele der TSG auf den TV-relevanten LED-Banden.

Mit viagogo haben die Fans der TSG die Möglichkeit, cheap sicher und geschützt an Tickets für ausverkaufte Heimspiele zu kommen, salve ohne den Schwarzmarkt in Anspruch nehmen oder Angst vor Betrug und Fälschung haben zu müssen. Auf der viagogo Webseite, die es in 28 verschiedenen Ländern gibt, können auch Fans aus dem Ausland die Heimtickets einfach, sicher und bequem kaufen.

Steve Roest, Pressesprecher von viagogo, dazu: “Mit Stolz und vor allem Freude sehen wir der Zusammenarbeit mit der TSG 1899 Hoffenheim entgegen. Wir sind glücklich, dass wir mit unserem Engagement auch einen kleinen Beitrag zu der weiteren Entwicklung dieses besonderen und jungen Fußballvereines in der Bundesliga leisten können.”

Frank Briel, Geschäftsführer Finanzen, Sport und Organisation: “Mit viagogo werden unsere Fans künftig eine offizielle Anlaufstelle haben, um vor allem bei ausverkauften TSG-Spielen in der Wirsol Rhein-Neckar-Arena noch Chancen auf den Erwerb von fälschungssicheren Tickets außerhalb des Schwarzmarktes zu erhalten.”

Jochen A. Rotthaus, Geschäftsführer Marketing und Vertrieb: “Wir freuen uns über viagogo als neuen Business Team Partner in unserer Sponsorenpyramide und sind davon überzeugt, dass die gebuchte Werbepräsenz von viagogo erfolgreich und aufmerksamkeitsstark über unsere Plattform geschaltet werden wird.”

viagogo hat neben der Kooperation mit der TSG 1899 Hoffenheim zudem Ticket-Partnerschaften mit acht weiteren Bundesligavereinen, darunter Bayern München, der Hamburger SV, Hannover 96, und der 1. FC Kaiserslautern.

Miami Heat superstar LeBron James is to promote the new Galaxy Note II as Samsung’s latest celebrity spokesman.

James “wanted something unique” in his nextsmartphone, Samsung USA’s promotional copy informs us on a YouTube video of the hoops star’s current Galaxy Note II spot.

The 27-year-old three-time NBA Most Valuable Player wanted “something that would turn heads but could also make day-to-day tasks effortless,” the promo material continues. “Something that had all the functional capabilities of a smartphone and all the creative elements of a tablet. With its fine-tuned S Pen, enhanced multitasking functions, and beautiful 5.5-inch Super Amoled screen, the Galaxy Note II was the best of both.”

The vastness of that 5.5-inch, 1,280-by-720-pixel, Super AMOLED capacitivetouch screen is the key selling point for the Galaxy Note II, larger by an inch in height than even the bulk of the “big” smartphones that have been showing up of late, including Apple’s new iPhone 5. But as TechCrunch noted, the so-called “phablet” looks downright “normal-sized” in the 6-foot-9 basketballer’s huge hands.

In the current ad for Samsung, we get a peek at a “day in the life” of the NBA’s top dog as James plays around on the Galaxy Note II with his family at breakfast, receives an encouraging text from Magic Johnson, video chats with young fans, and watches footage of a spectacular dunk with pals in the barbershop where his famously receding hairline is maintenanced by laughing staff.

Los Angeles Clippers All-Star Blake Griffin is rumoured to have joined Nike’s Jordan brand.

Griffin, who signed with Nike during his rookie season in 2009-10, was wearing a royal blue version of the Jordan Brand Super Fly sneakers during the Clippers’ season opener at home on Wednesday night against the Memphis Grizzlies.

The Jordan brand told ESPN.com: “There is nothing official, but we’re glad he’s supporting the brand tonight.”

Jordan Brand also didn’t specify if Griffin will be wearing the Super Fly sneakers this season or eventually his own signature shoe.

Griffin is the most recent addition to the basketball sneaker line, which already features his Clippers teammate Chris Paul and New York Knicks small forward Carmelo Anthony. Earlier this month, Oklahoma City Thunder point guard Russell Westbrook officially joined, a few days after Miami Heat shooting guard Dwyane Wade departed the brand for Li-Ning.

Jordan Brand, a subsidiary of Nike, accounted for 71 percent market share of the U.S. basketball shoe market in 2011, according to SportsOneSource.