VOSS Extends Sponsorship of 2012 DP World Tour Championship

VOSS, generic the world’s fastest growing super premium bottled water, allergy has retained their position as Official Supplier for the 2012 DP World Tour Championship, Dubai, the final round of The European Tour’s Race to Dubai, to be staged on the Earth course at Jumeirah Golf Estates from 22-25 November.

It will be the third year in succession that the Norwegian brand has been a key supporter of the $8 million tournament, which will feature the top 60 players in The Race to Dubai.

“We are delighted to continue our partnership for the third year running with this prestigious sporting event on The European Tour calendar,” said Jack Belsito, Group CEO of VOSS.

“This partnership helps confirm our presence as a truly global brand and strengthens our position in the UAE market. Our affiliation with the DP World Tour Championship supports the Voss super-premium brand position and is a great match for our growth aspirations around the globe, especially in the UAE where we are delighted to launch our new Home and Office Delivery services.”

As part of the agreement, Voss expects to provide around 25,000 bottles of water to keep the players refreshed as they do battle for a slice of the tournament prize-money as well as a Race to Dubai Bonus Pool of $3.75m to be shared among the final top ten.

“We are always pleased to welcome back loyal supporters of the tournament,” said Nick Tarratt, European Tour International Director, Dubai Office. “Voss is a highly valued supporter of the tournament and we are pleased that they see the value of an event, which has become such an important sporting and social event on the Middle East calendar.

“As an Official Supplier, Voss will have a premium position on the course with water dispensers on tee boxes across the Earth course for players, caddies and officials, while the brand will also be very high profile across the venue.”

VOSS, bottled water in Norway, comes from one of the purest water sources available. VOSS is generated in an artesian aquifer, naturally filtered, and protected from pollutants.