UBS Sponsors Jersey Regatta
The organisers of the combined yacht clubs’ Jersey Regatta have announced that the Island’s flagship sailing event is to be sponsored by UBS in 2013.
The fourteenth Regatta, held in September, saw well over one hundred boats competing in what was the most successful Regatta ever. In welcoming the new sponsor on board, Regatta chairman Bill Harris said: “The arrival of UBS on the Island’s sailing scene is an exciting development and one that is certain to see this leading Channel Islands event continue to flourish both locally and nationally. In picking up the baton, UBS is joining a distinguished list of companies that have provided brilliant support to the Regatta since 1999 when the Royal Channel Islands YC, St Helier YC and St Catherine’s SC joined forces to produce the first Jersey Regatta.”
Scheduled for 13th-15th September, the Jersey Regatta takes place off the south coast of the Island and is scheduled to provide three days of racing for cruiser, sportsboat, dayboat, sport catamaran and dinghy classes, coupled with a lively social programme ashore. The Island’s sailing community will be out in force, with sailors aged from 8 to 80+, to pit their wits and sailing skills against competitors from the neighbouring Channel Islands, the UK and France.
Tom Hill, CEO of UBS Jersey, is already looking forward to the Regatta. “UBS is delighted to support this prestigious event which is an important component of Jersey’s sporting calendar.”
Chain Reaction Named Official Retail Performance Partner of ITU
The International Triathlon Union (ITU) has announced its partnership with Chain Reaction Cycles for the 2013 ITU World Triathlon Series.
Chain Reaction Cycles, the world’s largest online bike store, will serve as ITU’s official retail performance partner.
“The ITU World Triathlon Series has seen astonishing growth year after year,” ITU President and IOC Member Marisol Casado said. “The 2013 season promises more thrilling ITU racing, which will culminate in London where we witnessed some of the most spectacular action in the history of our sport. We are very pleased to be working with Chain Reaction Cycles, as the partnership will enable our participants worldwide to benefit from Chain Reaction Cycles’ expertise, insight and product knowledge.”
Entering its fifth year in 2013, the ITU World Triathlon Series will showcase eight first-class events starting off in Auckland, New Zealand, followed by San Diego, Yokohama, Madrid, Kitzbühel, Hamburg, Stockholm and finishing with the World Triathlon Grand Final in Hyde Park, London.
All elite women’s and men’s races will be broadcast live to an international TV audience of more than 160 countries, as well as streamed online. Each stage will also feature age-group races, enabling participation from triathletes on a global scale.
Grant Norris, Chain Reaction Cycles’ Global Head of Events commented on the deal: “We’re thrilled to be partnering with the world’s premier triathlon series, and look forward to meeting our fans and customers throughout the world who we know are as passionate about triathlon as us.
“To have the Grand Final being hosted so close to home will make this year extra special, even more so because the course will be run on the London 2012 circuit.”
Upsolut, the marketing agency of the ITU World Triathlon Series and an agency of the Lagardere Unlimited Group, brokered the partnership.
Tim Stemp, Chief Commercial Officer of the ITU World Triathlon Series said, “Chain Reaction Cycles is an exciting, innovative company that will passionately add value to our global audience by working in partnership with ITU to encourage healthy and active lifestyles.”
Tire Rack Becomes Official Tire Retail Partner of U.S. Ski & Snowboard Association
Tire Rack, view America’s largest independent tire tester and consumer-direct source for tires, capsule wheels and performance accessories, has been named Official Tire Retail Partner by the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.
Tire Rack will partner with the USSA’s U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing brands as an associate sponsor with activation around five major USSA events nationwide this winter kicking off with the upcoming Jan. 17-19 USANA Freestyle Cup in the Olympic village of Lake Placid.
Tire Rack will be featured in USSA’s national television broadcasts with advertising on both NBC and the NBC Sports Network.
Michael Jaquet, Chief Marketing Officer of USSA, said: “Our USSA ski and snowboarding events reach a passionate audience of winter sports enthusiasts. Tire Rack has an opportunity to reach those fans through both on-site exposure at our major events plus through our national TV broadcasts on NBC and the NBC Sports Network. The connectivity with our events provides an opportunity to convey a performance message, which is in great alignment with the goals of our Olympic athletes.”
Matt Edmonds, Vice President, Tire Rack, added: “The choice to partner with USSA was an easy one. Just as the appropriate winter boots and equipment maximize performance for USSA athletes and fans, so do winter “shoes” for your vehicle. We make it our priority to help keep drivers safe on the road (or headed to the slopes) by researching, testing and educating the motoring public about the tires we sell and the choices that are right for them in, in any condition, especially winter.”
Orca to Provide Wetsuits for Ironman 70.3 World Champion Sebastian Kienle
Reigning 2012 Ironman 70.3 World Champion, viagra Sebastian Kienle has agreed a sponsorship deal with wetsuit and apparel specialist Orca.
Commenting on the new deal, erectile Kienle said: “I’m very proud to work together with Orca in the future. In my wetsuit test after the 2012 season I was amazed by the performance of the wetsuits and this made my decision very easy.”
“We are happy to have Sebastian on board for a long partnership, ampoule not only for him to be an incredible athlete always fighting till the end, but as well for his extreme and deep interest in being supported by the best products to compete,” said Raúl Casañas, Orca Marketing Manager.
“This will push us forward to develop even better products for triathlon that have been tested by him.”
This latest agreement helps to reinforce the current presence of Orca across international triathlon competitions, with top sponsored athletes including Chris ‘Macca’ McCormack, Andrew Starykovicz, Asa Lundström, Courtney Atkinson, Jodie Stimpson and Matt Sharp to name but a few.
Adidas Sponsors NBA London Live 2013 & John Wall
Adidas announced two new partnerships in the NBA by securing an endorsement deal with Washington Wizards point guard John Wall and also a presenting sponsorship deal with NBA London Live 2013.
“I’ve enjoyed my time with Reebok and I’m grateful for everything we accomplished the last few years,” said Wall. “Now, I’m excited to return to the court soon and begin my new partnership with adidas. They’ve changed the game with new technology and style and I can’t wait to be a part of it.”
The No. 1 overall pick in the 2010 NBA Draft, Wall has careered averages of 16.3 points, 8.2 assists, 4.6 rebounds and 1.6 steals. In his rookie campaign, Wall became the third youngest player ever to record a triple-double and earned 2011 Rookie Game MVP honors at the NBA All-Star Weekend Rookie Challenge. At the University of Kentucky, Wall’s dynamic play as a freshman earned him SEC Player of the Year honors and helped lead the Wildcats to the NCAA Tournament Elite Eight.
“John Wall is a great talent and his quickness, superior athleticism and personality make him one of the most exciting young players in the game,” said Lawrence Norman, adidas vice president of global basketball.
“We’re excited to partner with John to continue to develop new innovative products and grow our brand and business.”
Wall is the latest addition to the adidas basketball roster which includes 2010 NBA MVP Derrick Rose of the Chicago Bulls, three-time NBA Defensive Player of the Year Dwight Howard of the Los Angeles Lakers and two-time NBA MVP and four-time NBA Champion Tim Duncan of the San Antonio Spurs.
He joins several recent adidas partners to earn NBA All-Rookie team honors including Ricky Rubio of the Minnesota Timberwolves, Kenneth Faried of the Denver Nuggets, Iman Shumpert of the New York Knicks, BrandonKnight of the Detroit Pistons and MarShon Brooks of the New Jersey Nets.
Adidas are also the presenting sponsor of NBA London Live game in London’s O2 Arena.
They will receive significant exposure during the regular-season game between Detroit Pistons and New York Knicks.
Lawrence Norman, Adidas vice president of global basketball, said: “The world watched Europe’s passion for basketball during last summer’s games, and we’re excited to partner with the NBA to continue that momentum and grow the game through great fan experiences and products.”
Benjamin Morel, senior vice president of NBA Europe, added: “NBA London Live 2013 presented by Adidas is a great showcase of our game and provides Adidas with an excellent opportunity to connect with NBA fans in the UK and across Europe through a range of exciting in-arena, media and retail promotions.”
Rebecca Soni Becomes New Face of CeraVe Sun Care Brand
Valeant Pharmaceuticals North America LLC has announced its newest product line, CeraVe Sun Care, will partner with USA Swimmer Rebecca Soni, six-time Olympic medalist and World Record holder in the 100 and 200-meter breaststroke, as the face of the brand in 2013.
Katherine Salazar, Associate Director, Valeant Consumer Medical Products, stated: “Because of the significant time Ms. Soni has spent in and around the pool, she is very aware of the kind of daily care and sun protection her skin needs…and her skin goes through a lot. She can relate well to women around the country and we are confident that she’ll be a fantastic spokesperson for CeraVe Sun Care.”
“I’m thrilled to be working with CeraVe this year!” said Rebecca Soni . “I love the original CeraVe skin care products especially because as a swimmer, it’s easy to dry out your skin. Representing the new Sun Care line will be a natural partnership for me.”
The CeraVe Sun Care line, developed with dermatologists, includes eight new products for the face and body with various applications offering both broad spectrum SPF 30 and SPF 50 protection, and will be sold in the sun protection aisle in drugstores and mass market retailers nationwide starting this month.
“Ms. Soni will appear in print advertisements throughout the year and is involved with helping to promote CeraVe Sun Care through our Social Media outreach on Facebook, Twitter (@rebsoni) and YouTube,” explained Salazar. “We are very excited to continue our support of USA Swimming and work with one of their top talents in 2013!”
Soni currently holds five swimming World Records. She entered the international swim scene at the 2008 Summer Olympic Games in Beijing where she won two silver medals and one gold. At the 2012 Summer Olympics in London, Soni won Olympic gold in the 200-meter breaststroke in World Record time, becoming the first woman to defend her title in the event.
EGCOA Renew Club Car Partnership
The European Golf Course Owners Association (EGCOA) has announced that Club Car has extended it’s partnership with the organisation.
Club Car, the world’s largest manufacturer of small-wheel, zero emissions electric vehicles, has been a partner of the EGCOA since its inauguration in 2006.
Club Car’s support has played a key role in helping the association share its message with the European and worldwide golfing community.
“The EGCOA is looking forward to continuing its partnership with Club Car, whose support and extensive industry knowledge have enabled us to grow and continue to improve the EGCOA service we provide.
“Club Car’s market insight, support and innovation within the worldwide golfing arena is truly market-leading, and working with such an organisation is a great privilege,” said EGCOA Director Lodewijk Klootwijk.
“Club Car fully advocates EGCOA’s commitment to improving golf business on a European level and endorses the Association’s continued support to golf course owners from around the region,” commented Kevin Hart, Sales Director Golf – EMEIA, Club Car.
“It has been a genuine pleasure to see the organisation prosper and grow under the leadership of Marcel Welling and Lodewijk Klootwijk,” added Hart. “By renewing our partnership, we endeavour to support EGCOA in improving the golf business as a whole, creating a positive public opinion of golf and, ultimately, growing the game.”
Panini America Inks Denver Broncos Partnership
Panini America, ampoule the global leader in licensed sports and entertainment collectibles, sale announced today that it has reached a multiyear agreement with the AFC West-champion Denver Broncos to be the franchise’s exclusive provider of game-worn memorabilia through Panini Authentic, the company’s memorabilia division.
The partnership will afford Denver Broncos fans the rare opportunity to own historic jerseys worn by the team’s biggest superstars during their march to the AFC West title. The Broncos season continues Saturday with an AFC Divisional Playoff matchup against the Baltimore Ravens. Fans can explore the complete inventory of game-worn jerseys now at the Panini Authentic Website.
“We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors,” said Mark Warsop, CEO of Panini America.
“Our utmost priority throughout this process was identifying a partner that cared as much about protecting the integrity and collectibility of our memorabilia and brand as we did,” said Mac Freeman, Denver Broncos Senior Vice President of Business Development. “Clearly, Panini America and its Panini Authentic division is that partner. They are a recognized leader in the world of sports cards, collectibles and memorabilia, and their commitment to authenticity will benefit Broncos fans.”
As part of the partnership, Panini America also is serving as a supporting sponsor of Broncos Bunch, the official kids club of the Denver Broncos, and will provide in-stadium sampling of trading cards at least once per season throughout the length of the agreement.
Panini America also has maintained exclusive relationships with Kobe Bryant, Kevin Durant, Blake Griffin, Andrew Luck and the Dallas Mavericks.
Audi Named Presenting Partner of Australian Amateur Championships
Audi Australia has been announced as the presenting partner of the 2013 Australian Amateur Championships, which begin next week in Melbourne.
An official partner of Golf Australia, Audi will team up with Australia’s oldest golfing championships and the home of Australian and international rising stars.
A 288-strong field featuring over 50 international players from Canada, USA, England, Germany, Scotland, Finland, Japan, France, Singapore, Korea and New Zealand will tee it up against Australia’s best at Commonwealth and Woodlands Golf Clubs on Melbourne’s sandbelt from 15-20 January.
Kevin Goult, Audi’s General Manager of Marketing said: “Audi is looking forward to a successful association with one of Australia’s biggest participation sports, through our partnership with Golf Australia. We are also excited by the prospect that we will be supporting the future crop of professional Australian golfers,” Mr Goult said.
“Golf is a strong drawcard for our customers, and our involvement with this amateur championship is a great way to kick off our 2013 golf sport activities. Golf is a highly-accepted sport in Australia and connects well with our brand values of sportiness and progressiveness.”
The World’s Number 1 amateur female golfer and defending champion, Lydia Ko (NZ) goes into the women’s championship as a strong favourite, while American and four-time US Mid Amateur Champion Meghan Stasi will also be a strong force.
Australia’s World Number 4 amateur Minjee Lee (WA) and World Number 10 amateur Su-Hyun Oh (Vic) will be looking for their first Australian Amateur crown.
The Men’s Championship will have a new winner, with the 2012 Champion Marcel Schneider (Germany) having turned professional.
The Australian contingent includes 2012 Australian Amateur Medalist Cameron Smith (Qld), WA Open runner-up Brady Watt (WA), and National Squad Member Brett Drewitt (NSW), will all be hoping the trophy remains Down Under.
The youngest player in the field is 13 year old Yumi Matsubara from Japan who plays off a Plus 1.4 handicap, whilst the oldest player in the field is 51 year old Kim Johnson from Long Island Golf Club in Victoria.
Past winners include Michael Clayton, Michael Campbell, Matt Goggin, Brett Rumford, Kristie Smith, and Nikki Campbell, and with both champions receiving exemptions into their respective Australian Opens, they are the most prized titles in Australian amateur golf.
The Australian Amateur Championships presented by Audi will be held at Commonwealth and Woodlands Golf Clubs from 15-20 January.