Rebecca Soni Becomes New Face of CeraVe Sun Care Brand
By Community | January 11, 2013
Valeant Pharmaceuticals North America LLC has announced its newest product line, CeraVe Sun Care, will partner with USA Swimmer Rebecca Soni, six-time Olympic medalist and World Record holder in the 100 and 200-meter breaststroke, as the face of the brand in 2013.
Katherine Salazar, Associate Director, Valeant Consumer Medical Products, stated: “Because of the significant time Ms. Soni has spent in and around the pool, she is very aware of the kind of daily care and sun protection her skin needs…and her skin goes through a lot. She can relate well to women around the country and we are confident that she’ll be a fantastic spokesperson for CeraVe Sun Care.”
“I’m thrilled to be working with CeraVe this year!” said Rebecca Soni . “I love the original CeraVe skin care products especially because as a swimmer, it’s easy to dry out your skin. Representing the new Sun Care line will be a natural partnership for me.”
The CeraVe Sun Care line, developed with dermatologists, includes eight new products for the face and body with various applications offering both broad spectrum SPF 30 and SPF 50 protection, and will be sold in the sun protection aisle in drugstores and mass market retailers nationwide starting this month.
“Ms. Soni will appear in print advertisements throughout the year and is involved with helping to promote CeraVe Sun Care through our Social Media outreach on Facebook, Twitter (@rebsoni) and YouTube,” explained Salazar. “We are very excited to continue our support of USA Swimming and work with one of their top talents in 2013!”
Soni currently holds five swimming World Records. She entered the international swim scene at the 2008 Summer Olympic Games in Beijing where she won two silver medals and one gold. At the 2012 Summer Olympics in London, Soni won Olympic gold in the 200-meter breaststroke in World Record time, becoming the first woman to defend her title in the event.