Tire Rack Becomes Official Tire Retail Partner of U.S. Ski & Snowboard Association

Tire Rack, view America’s largest independent tire tester and consumer-direct source for tires, capsule wheels and performance accessories, has been named Official Tire Retail Partner by the U.S. Ski and Snowboard Association (USSA), the national governing body for Olympic skiing and snowboarding.

Tire Rack will partner with the USSA’s U.S. Ski Team, U.S. Snowboarding and U.S. Freeskiing brands as an associate sponsor with activation around five major USSA events nationwide this winter kicking off with the upcoming Jan. 17-19 USANA Freestyle Cup in the Olympic village of Lake Placid.

Tire Rack will be featured in USSA’s national television broadcasts with advertising on both NBC and the NBC Sports Network.

Michael Jaquet, Chief Marketing Officer of USSA, said: “Our USSA ski and snowboarding events reach a passionate audience of winter sports enthusiasts. Tire Rack has an opportunity to reach those fans through both on-site exposure at our major events plus through our national TV broadcasts on NBC and the NBC Sports Network. The connectivity with our events provides an opportunity to convey a performance message, which is in great alignment with the goals of our Olympic athletes.”

Matt Edmonds, Vice President, Tire Rack, added: “The choice to partner with USSA was an easy one. Just as the appropriate winter boots and equipment maximize performance for USSA athletes and fans, so do winter “shoes” for your vehicle. We make it our priority to help keep drivers safe on the road (or headed to the slopes) by researching, testing and educating the motoring public about the tires we sell and the choices that are right for them in, in any condition, especially winter.”