Adidas Sponsors NBA London Live 2013 & John Wall

By Community | January 11, 2013

Adidas announced two new partnerships in the NBA by securing an endorsement deal with Washington Wizards point guard John Wall and also a presenting sponsorship deal with NBA London Live 2013.

“I’ve enjoyed my time with Reebok and I’m grateful for everything we accomplished the last few years,” said Wall. “Now, I’m excited to return to the court soon and begin my new partnership with adidas. They’ve changed the game with new technology and style and I can’t wait to be a part of it.”

The No. 1 overall pick in the 2010 NBA Draft, Wall has careered averages of 16.3 points, 8.2 assists, 4.6 rebounds and 1.6 steals. In his rookie campaign, Wall became the third youngest player ever to record a triple-double and earned 2011 Rookie Game MVP honors at the NBA All-Star Weekend Rookie Challenge. At the University of Kentucky, Wall’s dynamic play as a freshman earned him SEC Player of the Year honors and helped lead the Wildcats to the NCAA Tournament Elite Eight.

“John Wall is a great talent and his quickness, superior athleticism and personality make him one of the most exciting young players in the game,” said Lawrence Norman, adidas vice president of global basketball.

“We’re excited to partner with John to continue to develop new innovative products and grow our brand and business.”

Wall is the latest addition to the adidas basketball roster which includes 2010 NBA MVP Derrick Rose of the Chicago Bulls, three-time NBA Defensive Player of the Year Dwight Howard of the Los Angeles Lakers and two-time NBA MVP and four-time NBA Champion Tim Duncan of the San Antonio Spurs.

He joins several recent adidas partners to earn NBA All-Rookie team honors including Ricky Rubio of the Minnesota Timberwolves, Kenneth Faried of the Denver Nuggets, Iman Shumpert of the New York Knicks, BrandonKnight of the Detroit Pistons and MarShon Brooks of the New Jersey Nets.

Adidas are also the presenting sponsor of NBA London Live game in London’s O2 Arena. 

They will receive significant exposure during the regular-season game between Detroit Pistons and New York Knicks.

Lawrence Norman, Adidas vice president of global basketball, said: “The world watched Europe’s passion for basketball during last summer’s games, and we’re excited to partner with the NBA to continue that momentum and grow the game through great fan experiences and products.”

Benjamin Morel, senior vice president of NBA Europe, added: “NBA London Live 2013 presented by Adidas is a great showcase of our game and provides Adidas with an excellent opportunity to connect with NBA fans in the UK and across Europe through a range of exciting in-arena, media and retail promotions.”