Panini America Inks Denver Broncos Partnership

By Community | January 11, 2013

Panini America, ampoule the global leader in licensed sports and entertainment collectibles, sale announced today that it has reached a multiyear agreement with the AFC West-champion Denver Broncos to be the franchise’s exclusive provider of game-worn memorabilia through Panini Authentic, the company’s memorabilia division.

The partnership will afford Denver Broncos fans the rare opportunity to own historic jerseys worn by the team’s biggest superstars during their march to the AFC West title. The Broncos season continues Saturday with an AFC Divisional Playoff matchup against the Baltimore Ravens. Fans can explore the complete inventory of game-worn jerseys now at the Panini Authentic Website.

“We are pleased to partner with one of the elite franchises in the NFL for a relationship that allows us to procure rare and valuable game-worn memorabilia directly from the Denver Broncos, and offer ironclad authenticity and peace of mind to fans and collectors,” said Mark Warsop, CEO of Panini America.

“Our utmost priority throughout this process was identifying a partner that cared as much about protecting the integrity and collectibility of our memorabilia and brand as we did,” said Mac Freeman, Denver Broncos Senior Vice President of Business Development. “Clearly, Panini America and its Panini Authentic division is that partner. They are a recognized leader in the world of sports cards, collectibles and memorabilia, and their commitment to authenticity will benefit Broncos fans.”

As part of the partnership, Panini America also is serving as a supporting sponsor of Broncos Bunch, the official kids club of the Denver Broncos, and will provide in-stadium sampling of trading cards at least once per season throughout the length of the agreement.

Panini America also has maintained exclusive relationships with Kobe Bryant, Kevin Durant, Blake Griffin, Andrew Luck and the Dallas Mavericks.