Alexander Rose, stomach one of the leading outdoor furniture manufacturers in the UK, order has joined forces with the European Golf Course Owners Association (EGCOA). 

Widely renowned for their highly durable and stylish hand-crafted woven, wood and steel furniture, the company supplies many of the leading golf establishments, hotels and spas throughout the UK and Europe.

“We are delighted to welcome Alexander Rose to the EGCOA community,”’ says Lodewijk Klootwijk, EGCOA Director. “They are a precision manufacturer producing some of the most ground-breaking designs in the industry and their technical expertise & outstanding service will be highly valuable to all our golf course owners.”

Borge Leth, Managing Director of Alexander Rose has said: “Longevity, durability, strength and style are the hallmarks of our furniture. We also have control over the production and quality of all our designs and, in an effort to reduce lead times, 90% of the Alexander Rose collection is held in stock in our UK warehouse throughout the year.

“We are looking forward to working with the EGCOA in the coming years and sharing our expertise with all their members to ensure they have the most suitable outdoor furniture for their golf courses and club houses.”

FLW, the world’s premier tournament-fishing organization, announced that Motorsports Designs has renewed their contract as an associate sponsor of the upcoming 2013 season.

Motorsports Designs, headquartered in High Point, N.C., specializes in offering customers high-quality decals and wraps for their boats, cars, trucks and trailers for both private and commercial applications.

Motorsports Designs wraps will be prominently featured on the world’s best bass pros’ boats and tow vehicles, and will receive exposure across all of FLW’s platforms, including its tournaments and Expos, multiple websites, FLW Bass Fishing magazine and the “FLW” television show on NBC Sports Network. “FLW” is broadcast Sundays in high-definition (HD) to more than 559 million households worldwide, making it the most widely distributed weekly outdoors-sports television show in the world.

For more than 30 years, Motorsports Designs has been the industry leader in graphics and wraps. Their custom-created products and services have set the standard for the rest of the industry, and their reputation and reliability have made them a favorite of FLW, NASCAR, and numerous commercial businesses.

Boost Mobile, ambulance a leader in the no-contract wireless industry, site is teaming with 2012 NBA #1 Draft pick, New Orleans Hornet power forward Anthony Davis to bring its Android customers free access to NBA Game Time Plus which features all live home and away radio broadcasts, game video, alerts, real-time scores, stats and more this season.

“With NBA Game Time Plus from Boost Mobile, Android customers score a free front-row seat to NBA action throughout the entire season,” said Steve Gaffney, vice president-Corporate Marketing. “To build even more excitement for the app we are teaming with Anthony Davis, a perfect ambassador for the Boost brand. He is young, fun and attacks the court just like Boost Mobile attacks the no-contract wireless competition.”

NBA Game Time Plus is included free with Boost Mobile Android Monthly Unlimited and Android Daily Unlimited plans. 

“I am looking forward to the opportunity to work with Boost Mobile to promote the NBA Game Time Plus App,” said Davis. “NBA fans are the best fans and now with the help of Boost Mobile, customers and fans across the country can get all the action with a simple click of the app.”

Boost Mobile’s partnership with Davis in support of the NBA Game Time Plus app tips off early next month with in-store merchandise in Boost Mobile’s exclusive retail stores and select independent wireless dealer locations nationwide promoting the free application. Other elements include radio, social media, digital advertising and local marketing events.

Euronics, the retail cooperative has entered into a sponsorship deal with Mercedes-Benz in the DTM.

From the 2013 DTM season onwards, the Euronics Mercedes AMG C-Coupé will ensure high visibility for the Euronics brand in the world’s most popular touring car series. The new DTM season starts on 5th May at its traditional opening venue, Hockenheim. 

Euronics Deutschland eG is a well-established and dependable partner for small to medium-sized retailers of consumer electronic goods. With a total 477,000 square metres of retail space between them, vendors in the Euronics group sell a wide range of products in the consumer electronics, home appliance, telecommunications, PC/multimedia, digital photo and entertainment software segment.

The cooperative has around 1,700 members in Germany trading at retail premises in over 1,900 locations and employing more than 12,000 people. Based in Ditzingen near Stuttgart, Euronics was founded in 2004, but the group’s roots can be traced back much further. Euronics Deutschland eG is a partner of the European purchasing and marketing alliance Euronics International which has its registered offices in Amsterdam. With more than 6,400 members operating out of more than 11,000 outlets in 31 different countries, the Euronics brand is regarded by customers throughout Europe as a seal of approval.

Benedict Kober, Spokesman for Euronics Deutschland eG, said: “The Mercedes brand stands for the power of innovation and the peak of engineering. Outstanding commitment to quality and the motivation to give the best are values that define the success of this global marque. That’s why we have decided to lend our support as a partner of the Mercedes DTM team.

“The three-pointed star as a unifying trademark promises exceptional performance at all times and it’s a perfect fit for our claim as a retail group: ‘best of electronics’. We believe that Euronics customers are entitled to expect the best that the world of consumer electronics can offer. As a partner of Mercedes, we now look forward to innovative vehicle technologies, breathtaking overtaking and great sportsmanship.”

Wolfgang Schattling, Mercedes-Benz Motorsport, added: “We are delighted to have signed this sponsorship agreement with Euronics and to be welcoming the largest retail cooperative group of its kind in Europe to the Mercedes-Benz motorsport family.

“The DTM is the perfect platform for raising the profile of the Euronics brand amongst the consumer group who take a keen interest in motor racing. We are all the more pleased because the involvement of Euronics with the AMG Mercedes C Coupé will play a major role in the group’s own marketing communications – in print, online and on TV. And there is also an apt tie in with the Euronics advertising slogan: Only the very best gets a star.”

Cessna Aircraft Company, a Textron Inc. company, announced today a strategic partnership with Chip Ganassi Racing Teams (CGRT) for multiple races in the NASCAR Sprint Cup Series, the IZOD IndyCar Series and the GRAND-AM Rolex Sports Car Series.

This partnership extends Cessna’s presence across all three series in which CGRT competes.

“Clyde Cessna founded this company on our customers’ need for speed. Today, performing with precision to drive success is the purpose of business aviation,” said Scott Ernest, Cessna’s President and CEO. “The racing industry is built on those same principles – each day teams are moving as fast as they can to get from point a to point b and win, which is why this partnership is such a natural fit for both Cessna and CGRT. The scope and success of CGRT across all components of racing gives us a strong presence as we invest in the sport.”

Cessna, along with sister Textron companies Bell Helicopter and E-Z-GO, is incorporated into every race event where CGRT competes, giving each brand the opportunity to showcase transportation solutions to the industry including air travel to and from the host cities, helicopter transport from airports to racing venues and ground transportation onsite.

Cessna will sponsor multiple races on the No. 1 Chevrolet SS of Jamie McMurray in the NASCAR Sprint Cup Series (NSCS), sharing assets with sister Textron companies such as Bell Helicopter and E-Z-GO, one race on the No. 10 Honda with Dario Franchitti in the IZOD IndyCar Series and one race with Scott Pruett and Memo Rojas in the GRAND-AM Rolex Sports Car Series on the No. 01 Dinan-Prepared BMW.

“Cessna helps make racing possible for my team by getting me to the races quickly and efficiently,” said Chip Ganassi, owner of Chip Ganassi Racing. “With almost 70 races a year separated by hundreds of miles with little time in between, I rely on business aviation to help me keep driving my business and to keep winning.”

North American lighting leader Osram Sylvania announced today they have renewed their title sponsorship agreement through 2017 for the Sylvania 300 with New Hampshire Motor Speedway (NHMS), New England’s largest sports and entertainment facility.

Rick Leaman, president and CEO of Osram Sylvania Inc. and Region Head for the Americas, and Jerry Gappens, executive vice president and general manager of New Hampshire Motor Speedway, made the announcement today.

Osram Sylvania has sponsored the fall NASCAR Sprint Cup Series race at NHMS for the last decade. The September race, which is one of the final ten races in the “Chase for the NASCAR Sprint Cup,” has historically been one of the highest rated NASCAR events on national television and draws crowds of over 100,000 at the speedway.

“The relationship with NHMS for the past ten years and 3,000 miles of the SYLVANIA 300 has been valuable to our company and brand,” said Leaman. “Just like the nature of NASCAR racing, Osram Sylvania has strived to build a high-performance culture that is reflected in its people, products and services, and we are looking forward to the next five years of exciting NASCAR racing and engaging the brand loyal fans.”

“This day and age, long-term business relationships are becoming more of a rarity,” said Gappens. “Working together for the past decade, we have built a tremendous partnership together and continue to work hand-in-hand in making the Sylvania 300 one of the marquee events in the ‘Chase for the NASCAR Sprint Cup’ 10-race playoff.”

The extension will take the sponsorship to 15 consecutive years. Charlotte Motor Speedway (23 years with Coca-Cola), Bristol Motor Speedway (21 years with Food City), Homestead-Miami Speedway (11 years with Ford) and Talledega Superspeedway (11 years with Aaron’s) are the only tracks to have had entitlement sponsors for a longer stretch than the New Hampshire Motor Speedway partnership with Osram Sylvania.

The 11 annual SYLVANIA 300 will be the 27th race of 36 on the Sprint Cup Series schedule and takes place on Sunday, September 22 with the green flag dropping at 2:00 p.m. 

Sports bar franchise, pharm Buffalo Wild Wings has announced today that it has entered into a partnership with the NCAA.

The agreement designates Buffalo Wild Wings as the “Official Hangout of March Madness” and includes marketing, media and activation rights related to all 89 NCAA championships through 2016.

The announcement comes on the heels of the Buffalo Wild Wings Bowl, the company’s first major sports sponsorship, which was held Dec. 29 in Tempe, Ariz. The NCAA relationship is another key affiliation for Buffalo Wild Wings as it continues to integrate with sports that are popular with its core customer base.

“Sports are part of Buffalo Wild Wings’ DNA,” said Kathy Benning, Buffalo Wild Wings executive vice president of global brand and business development. “As we continually strive to enhance the game-day experience for sports fans in our restaurants, we are looking for ways to align with top sports properties and deepen our engagement with our Guests. Buffalo Wild Wings and the NCAA share a deep heritage in college athletics, and this is an authentic way for us to connect with college sports fans in markets across the country.”

“Buffalo Wild Wings is a prominent national brand with mass appeal that resonates with our NCAA fan base,” said Mark Lewis, NCAA executive vice president for championships and alliances. “We are eager to welcome them to the NCAA family so they can activate around the NCAA championship. When you visit a Buffalo Wild Wings, you can’t help but feel the positive energy in the restaurants, especially when college sports fans are viewing the many NCAA sporting events there. We look forward to that same energy and enthusiasm to continue to support NCAA student-athletes and their accomplishments.”

The sponsorship, sold through CBS Sports and Turner Sports, includes media rights that will increase Buffalo Wild Wings game-day broadcast presence over the next four years. The marketing rights provide opportunities to create consumer promotions and interact with fans at key NCAA events such as NCAA March Madness®, including the NCAA Men’s Final Four® and National Championship, historically top drivers to Buffalo Wild Wings restaurants. Specific program details will be announced as they roll out to Buffalo Wild Wings Guests.

“College sports fans are some of the most passionate fans out there,” Benning said. “The NCAA partnership will open new doors for us to fuel that passion and introduce new fans to the Buffalo Wild Wings experience.”

“As a brand devoted to connecting with customers through sports affinity, Buffalo Wild Wings is a natural addition to the portfolio of NCAA Corporate Partners,” said Will Funk, senior vice president of NCAA Partnerships and Branded Programming within Turner Sports. “We look forward to building on their commitment to sports marketing and the opportunity to develop NCAA-themed creative and marketing activations across all 89 NCAA Championships to drive increased restaurant traffic and sales.”

“Buffalo Wild Wings is one of the largest and most popular casual dining restaurant and sports viewing destinations in the country,” said Chris Simko, senior vice president, CBS Sports Sales and Marketing. “They promote an atmosphere of fun and fellowship for college sports fans in communities in virtually all 50 states, uniquely qualifying their restaurants to serve as the ‘Official Hangout of March Madness’.”