The NHL’s Phoenix Coyotes have celebrated the end of the lockout by renewing their corporate partnership agreement with Gila River Casinos.

As part of the agreement, Gila River Casinos has acquired the naming rights to the Coyotes exclusive suite level club that will be called “Gila River Casinos Club”. Financial terms of the agreement were not disclosed.

“We are thrilled to renew our partnership with Gila River Casinos,” said Nealy. “Gila River Casinos is a tremendous partner and we are excited about them securing the naming rights to our premium suite level club in Jobing.com Arena. This will be a unique opportunity for Gila River Casinos to generate awareness with our suite holders while providing a great business to business marketing platform.”

Under the terms of the agreement, the Gila River Casinos Club will be prominently outfitted with new brand integration, including entry and directional signage leading guests into the club and the club’s interior, as well as on tickets and passes required for club admission.

“From a branding standpoint, partnering with the Coyotes is an ideal fit for Gila River Casinos,” said John J. James, CEO of Gila River Casinos. “The Gila River Casinos Club will provide our Enterprise with the ideal venue to position our marketing initiatives and we are excited about building upon our long term partnership with the Coyotes.”

Luxury automobile manufacturer BMW Group Canada and the Canadian Olympic Team revealed a four-year sponsorship deal for the next two Olympic Games in Sochi 2014 and Rio 2016.

“Much like our Canadian Olympic heroes, medstore  BMW is an innovative performance brand with a legacy of excellence, order ” said Marcel Aubut, President of the Canadian Olympic Committee. “We are delighted to welcome this amazing corporation as an official National Partner of the Canadian Olympic Team and look forward to driving together toward an even more exciting future for our Canadian athletes.”

In addition to this partnership, BMW Group Canada will continue its high-performance support by sponsoring two National Sport Federations to bolster Canada’s world-class development in the sport community.

“The BMW Group, a company focused on performance and innovation, is the perfect partner for the Canadian Olympic Team, whose athletes strive for peak performance in every competition,” said Eduardo Villaverde, president and CEO, BMW Group Canada.  “Our two organizations share many of the same beliefs and values, and we believe working together will bring tremendous benefits to both of our teams.  Over the next four years, we look forward to creating innovative programs that provide substantial financial support to Canadian athletes.  Our retailers look forward to this as well; they will be a major force in our overall contributions and programming.  At the same time, we know that our associates and customers will be mightily engaged in this partnership, as well.”

“It’s very cool to be here and there’s a lot of pride in being associated with a high-quality brand like BMW,” said Roseline Filion, London 2012 Bronze Medallist in Diving. “It’s also a tremendous feeling to know that, once again, we’re seeing increased support for the amazing work athletes and coaches are doing 365 days a year. It’s a pretty exciting time to be a Canadian Olympic athlete.”

“More support for athletes and coaches is always great, especially when it comes from such a high-performance company like BMW,” said Antoine Valois-Fortier, London 2012 Bronze Medallist in Judo. “It really helps us athletes to know that we’ve got such amazing support behind us for the next four years. It lets us concentrate on improving every aspect of our game as we head toward Rio and beyond.”

Rugby’s Super League has announced that Foxy Bingo, the UK’s top online bingo site, will become the competition’s official bingo partner in 2013.

Foxy Bingo, a subsidiary of bwin.party digital entertainment plc, who count Real Madrid and Manchester United in their sponsorship portfolio, have signed up as Super League’s bingo partner in a multi-year deal.

In addition to more traditional sponsorship rights – including in-stadia perimeter and programme advertising, a television broadcast presence and a high profile on the Super League website – Foxy Bingo will use the new partnership to bring its unique brand of fun directly to Rugby League fans, who share a love of thrilling entertainment.

An extensive programme of community -based activity, involving the much-loved Foxy himself, has been planned to support the partnership and will be rolled-out throughout the season.

Welcoming Foxy Bingo to the competition’s growing stable of partners, Super League Commercial Director James Mercer said: “It gives me great pleasure to welcome Foxy Bingo on board as an official partner of Super League for the next three years.

“We look forward to working closely with Foxy Bingo and to developing a partnership which will enhance our successful brands.

“Super League’s popularity continues to grow and with Foxy Bingo on board I am sure we will build on our achievements of 2012, when attendances reached an all-time high and more TV viewers than ever before tuned in to see the extraordinary action.”

Golan Shaked, Group Director of Bingo at bwin.party said: “We are really excited about our new partnership with Super League. Foxy Bingo is the top UK bingo site spreading the fun and thrill of winning across the nation. These attributes fit perfectly with Rugby League.

“The partnership will be a cornerstone of our campaign to directly engage the Foxy brand with the players who make it such a thriving online bingo community. Eyes down for a thrilling Super League in 2013!”

Chase has taken over the Orlando Magic’s home court as the official bank, viagra credit card, buy financial services partner and ATM provider at the Amway Center.

The partnership also makes Ch ase the official financial services partner of the OrlandoMagic. The partnership will positively impact the greater Orlando community through military programs, buy cialis multicultural platforms and improving neighborhood sports facilities throughout the city.  The multi-year agreement with the Magic makes Chase a “Champions of the Community” (COTC) sponsor for the franchise and Amway Center.

To celebrate the new COTC partnership, Chase and the Magic will light up the court with Chase blue in a special ceremony on January 18, when the Magic host the Charlotte Bobcats. The following day, Chase and Magic leaders along with Magic guard Arron Afflalo will hit the hardwood at Pine Hills Elementary School to celebrate the refurbishment of their outdoor basketball court– the first joint project to energize local youth and promote sports in the community.

“We are big fans of our local communities and the things that keep our cities vibrant—the energy of the Magic and the modern, youthful spirit of Amway Center are part of what makes Orlando so unique and attractive to locals and visitors alike,” said Mel Martinez, chairman for JPMorgan Chase in Florida. “We are eager for customers to experience what the Chase and Magic brands can deliver together.”

Customers will experience the Chase brand at the Amway Center. Chase will receive prominent exposure at the venue through entitlement of the Chase Club, which encompasses the entire club level, and the Chase Box Office, located on Church St.  Also, a total of 10 basketball court refurbishments will be planned by the Magic and Chase leadership in local communities during the tenure of the relationship.

Additionally, Chase will be the presenting sponsor to the Magic’s annual open practice community event and will donate 2,000 tickets among local neighborhoods. Chase also will support the Magic’s annual multicultural platforms and outreach, including Black History Month and Noche Latina. Chase joins Walt Disney World Resort, GEICO, PepsiCo, Southwest Airlines, Florida Hospital and Harris Corporation as the Magic’s seventh COTC partner. 

“As two community-minded organizations, the Orlando Magic looks forward to a long partnership with Chase that will be focused on the Central Florida community,” said Orlando Magic CEO Alex Martins.  “Through this new agreement, the Magic and Chase will seek opportunities on local outreach.  With Chase as a leader in innovation and financial services, the Magic looks to grow its customer base through our exceptional partner.”

Chase has been rapidly growing in Florida over the past four years. The bank is adding branches and innovative technology to serve customers across the state and Orlando is at the center of the action—the bank has nearly 4,000 employees in the market and its state’s headquarters are in the city, where former Orange County mayor, Sen. Mel Martinez keeps his office.

Houston Texans’ superstar J.J. Watt, has signed on as a spokesman for H-E-B Grocery Co.

Watt, who led the NFL with 20.5 sacks in the regular season, has already been featured in some H-E-B tailgating advertisements along with several other Texans’ linemen encouraging viewers to load their grocery sacks with H-E-B beef products.

The deal will allow the Pro-Bowler to promote some of his “favorite” H-E-B products, the San Antonio-based company said in a statement.

The new sponsorship partnership also extends to the all-star player’s Justin J. Watt Foundation, which provides support to after-school athletic programs in Wisconsin and Texas, with a particular emphasis on middle schools that lack the funding for after-school sports.

PUMA announced today that it has entered a partnership with Centauro, the largest sporting goods retail chain in Latin America, through which it will sub-license the branding rights to four of its partnered African federations; Ivory Coast, Ghana,Cameroon and Senegal.

The partnership is effective from January 2013 through to the end of the 2014 FIFA World Cup and through this deal, the four African federations will carry Centauro branding on licensed training wear, perimeter boards at training facilities and press walls.

From the outset of the partnership, licensed product including replica shirts will be on sale in Centauro stores in Brazil. To drive visibility of this growing focus on African football in Centauro stores, PUMA and Centauro will work closely together to activate a marketing campaign in which Ivory Coast and Manchester City midfielder Yaya Touré will feature. The PUMA sponsored football star and CAF African Player of the Year for 2011 and 2012, will feature within ATL and BTL campaigns to promote the availability of the Ivory Coast, Ghana, Cameroon and Senegal replica kits and licensed product within Centauro stores.

Stefano Caroti, Chief Commercial Officer for PUMA commented: “This new relationship with Centauro is a positive move for the brand and a demonstration of our continued commitment to African football. Our journey with the football on this continent began more than ten years ago and we continue to maintain this. African football is experiencing a growing profile and credibility in Latin America, a region with an expanding market and clear commercial opportunities to capitalise on the demand of consumers for licensed product. Through this partnership with Centauro, we hope to further drive the visibility of our partnered African federations and African football in the 2014 FIFA World Cup.”

Speaking about the new partnership, Centauro owner Sebastião Bomfim Filho said: “We are very excited to be working with PUMA and there’s some very interesting marketing activations in the pipe line which will be rolled out through 2013, ultimately building up to the FIFA World Cup Brazil 2014, when desire for licensed football product will be at its peak. We’ve seen a growth in our region in the interest for African football, and this is an opportunity that we’re keen to capitalise on. PUMA is the brand with the greatest footing in African football and is therefore the perfect partner for this endeavour.”

This follows Puma announcing they will be the Official Fan Supplier of 2013 African Cup of Nations.