Euronics Sponsors DTM’s Mercedes-Benz Racing Team

Euronics, the retail cooperative has entered into a sponsorship deal with Mercedes-Benz in the DTM.

From the 2013 DTM season onwards, the Euronics Mercedes AMG C-Coupé will ensure high visibility for the Euronics brand in the world’s most popular touring car series. The new DTM season starts on 5th May at its traditional opening venue, Hockenheim. 

Euronics Deutschland eG is a well-established and dependable partner for small to medium-sized retailers of consumer electronic goods. With a total 477,000 square metres of retail space between them, vendors in the Euronics group sell a wide range of products in the consumer electronics, home appliance, telecommunications, PC/multimedia, digital photo and entertainment software segment.

The cooperative has around 1,700 members in Germany trading at retail premises in over 1,900 locations and employing more than 12,000 people. Based in Ditzingen near Stuttgart, Euronics was founded in 2004, but the group’s roots can be traced back much further. Euronics Deutschland eG is a partner of the European purchasing and marketing alliance Euronics International which has its registered offices in Amsterdam. With more than 6,400 members operating out of more than 11,000 outlets in 31 different countries, the Euronics brand is regarded by customers throughout Europe as a seal of approval.

Benedict Kober, Spokesman for Euronics Deutschland eG, said: “The Mercedes brand stands for the power of innovation and the peak of engineering. Outstanding commitment to quality and the motivation to give the best are values that define the success of this global marque. That’s why we have decided to lend our support as a partner of the Mercedes DTM team.

“The three-pointed star as a unifying trademark promises exceptional performance at all times and it’s a perfect fit for our claim as a retail group: ‘best of electronics’. We believe that Euronics customers are entitled to expect the best that the world of consumer electronics can offer. As a partner of Mercedes, we now look forward to innovative vehicle technologies, breathtaking overtaking and great sportsmanship.”

Wolfgang Schattling, Mercedes-Benz Motorsport, added: “We are delighted to have signed this sponsorship agreement with Euronics and to be welcoming the largest retail cooperative group of its kind in Europe to the Mercedes-Benz motorsport family.

“The DTM is the perfect platform for raising the profile of the Euronics brand amongst the consumer group who take a keen interest in motor racing. We are all the more pleased because the involvement of Euronics with the AMG Mercedes C Coupé will play a major role in the group’s own marketing communications – in print, online and on TV. And there is also an apt tie in with the Euronics advertising slogan: Only the very best gets a star.”