Computer brand, Lenovo, has extended its partnership with NHL’s Carolina Hurricanes for another three years.

As part of the sponsorship, Lenovo and the Hurricanes will co-sponsor the Lenovo Community Champions program, a new initiative to shine the spotlight on those who have given back to the community through service or support of nonprofit organizations. Preference will be given to nonprofit organizations that focused on two specific areas: STEM (science, technology, engineering and math) education for disadvantaged K-12 youth; and military support.

“The Carolina Hurricanes have been a valued Lenovo customer and we’re excited to now be working with their team to recognize those who are doing good things and making North Carolina an even better place to live, work and play,” said Gerry Smith, senior vice president and president North America, Lenovo.

Lenovo Community Champions will be recognized during 15 games throughout the season. Each community champion will receive two tickets to a Hurricanes game and be recognized on the video board during the event. Lenovo Community Champions will receive tickets for seats located in the exclusive newly-branded Lenovo Champions Club, also part of the new sponsorship.

In addition, the company will partner with the Hurricanes on philanthropic and community events each season focused on making a positive difference in the community.

“We are excited to kick off this renewed partnership with Lenovo,” said Jim Ballweg, vice president of Corporate Partnerships with the Carolina Hurricanes. “We are committed to giving back to our community and entertaining our fans, and this valuable partnership with Lenovo supports our commitment to both.”

Lenovo and the Carolina Hurricanes first came together as partners in 2010. The continued sponsorship will also provide many customer, employee and partner-related opportunities. Additional activities include opportunities for discount tickets for Lenovo employees and branded signage in the arena.

ExxonMobil has extended its deal to remain Official Motor Oil of NASCAR until 2017.

The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand is an official partner of NASCAR, the premier motorsports series in the United States.

As part of the renewed relationship, Mobil 1 will continue to be a contingency partner across all NASCAR national and touring series, the presenting sponsor of the Mobil 1 Driver of the Race Award and the presenting sponsor of the NASCAR Canadian Tire Series. Mobil 1 motor oil is used by more than half of teams competing in NASCAR’s three national series. The durability and high performance of Mobil 1 synthetic motor oil have been continuously proven by enduring rigorous racing conditions on a weekly basis.

“We are pleased to welcome back Mobil 1 to our family of Official NASCAR Partners,” said Jim O’Connell, chief sales officer of NASCAR. “Mobil 1 utilizes its official motor oil status as a critical and powerful part of the brand’s marketing mix and we believe that the Official Motor Oil Status will continue to help move product off the shelf.”

“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and NASCAR allows us to better engage motorsports fans by leveraging the excitement of racing,” said Rebecca K. Aldred, Global Brand Manager, Mobil 1. “Additionally, the launch of the ’NASCAR Automotive Technology Center Engineered by Mobil 1’ demonstrates our commitment to cutting-edge technology, both on and off the track. Today, Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting NASCAR’s three national racing series.”

Expanding the partnership into the digital space, ExxonMobil and NASCAR will launch a new branded content environment that explores NASCAR’s world-class automotive technology via the ”NASCAR Automotive Technology Center Engineered by Mobil 1” online experience housed on the newly launched NASCAR.com. The comprehensive platform will deliver automotive technology-driven content through original feature stories, imagery, rich video content, fan polls and a glossary of specialized automotive and racing terms. The new platform will be unveiled at NASCAR.com in the coming weeks.

ExxonMobil’s has a number of partnerships in NASCAR with Stewart-Haas Racing and Tony Stewart’s No. 14 Mobil 1 / Bass Pro Shops Chevrolet Impala in the NASCAR Sprint Cup Series.

Glenmorangie, Scotland’s favorite single malt Scotch whisky, announced a one-year association with legendary golfer Sir Nick Faldo today.

With career highlights including six major championship wins, eleven consecutive Ryder Cup appearances and 98 weeks spent at the top of the rankings as the world’s No. 1 golfer, Sir Nick Faldo is widely regarded as the most successful British golfer in history and of course in the UK. Sir Nick Faldo was knighted in 2009.

“This partnership recognizes the exceptional stature of Sir Nick Faldo and the leading role he has played in forging golf’s global appeal and the influence that he continues to wield through his successful US and global broadcasting career,” said Brian Cox , Vice President of Glenmorangie in the U.S. “Glenmorangie’s 169-year legacy has been defined by an elite group of skilled craftsmen who created this ‘unnecessarily well made’ single malt Scotch whisky and Sir Nick embodies this commitment to perfection and we are honored to partner with him.”

As Glenmorangie’s new ambassador, Faldo will work closely with the brand throughout 2013, making guest appearances at consumer and trade events including Glenmorangie’s presence as the official Spirit of the Open at the 2013 Open Championship at Muirfield, Scotland. Sir Nick will also collaborate in various CRM initiatives and the two parties will collaborate on a number of charitable initiatives.

“I am very proud to continue to work with Glenmorangie, which I have always regarded as the best single malt Scotch whisky and a leader in its field,” said Faldo. Glenmorangie’s relationship with Faldo is the brand’s latest initiative to connect aficionados of premiere single malt Scotch whisky and golf.

Glenmorangie has leveraged its involvement with America’s 27 million golfers to become the fastest growing single malt whisky in the U.S. for the third year in a row. 

The NHL’s Ottawa Senators and the Chrysler Dealer Advertising Association of Ontario announced today a new three-year sponsorship agreement.

The declaration marks an exclusive automotive partnership, which will see the Chrysler Dealer Advertising Association of Ontario maintaining a significant presence at the venue.

The relationship will include a number of different promotions inside of Scotiabank Place, including the introduction of the Dodge Club, the home for up-scale dining in a casual environment. The Dodge Club, which was formally known as the Senate Club, will operate out of the Coliseum Rooms during each Senators’ home night. Fans who arrive to Scotiabank Place via the Gate 2 entrance, will now enter the arena through the newly-named Dodge Gate with valet parking now branded as the Dodge Valet. The concierge desk located inside the building at the Dodge Gate will be now be known as the Dodge Concierge.

“We’re pleased to welcome Chrysler/Dodge as our new exclusive automotive partner,” said Cyril Leeder, Senators Sports & Entertainment president. “Chrysler and Dodge are great brands that the Senators are very proud and fortunate to be partnering with. Already, we have received tremendous support and co-operation from the Chrysler Dealer Advertising Association of Ontario and we look forward to working with their team for many years to come.”

“Supporting Canada’s favourite sport of hockey with the Ottawa Senators sponsorship is a natural fit for our Dodge, Chrysler, Ram and Jeep brands,” said Sean Gibson, Ottawa Dodge dealer principal and the Chrysler Dealer Advertising Association of Ontario director. “We offer great cars and trucks that people want to buy and enjoy driving. This sponsorship will allow us to maximize our brand and product exposure, both on and off the ice, in Ottawa and the surrounding area.”

In addition to the Dodge Valet, Dodge Gate, Dodge Concierge and Dodge Club, Chrysler will have a presence with new in-arena signage including an in-ice logo, LED power ring messaging and Dodge vehicles will be on display at two prominent entrances to Scotiabank Place.

PokerStars, malady an online poker operator has secured a sponsorship deal with football club Olympique Lyonnais replacing rival BetClic.

The agreement began at last weekend’s match against Evian Thonon Gaillard and sees video branding for one of the world’s largest online poker brands appear on screens inside the club’s 40, ed 000-seat Stade De Gerland.

In addition, medicine the PokerStars.fr website is to run a series of special tournaments giving fans of ‘Les Gones’ the chance to win prizes including shirts, scarves and tickets along with trips to meet the players while Olympique Lyonnais is to display offers for the online poker brand via its own domain.

“Digital is a major focus of development for the club,” said Vincent-Baptiste Closon, Marketing Director for the seven-time domestic champion.

“PokerStars is a major player in the digital arena so it is natural for us to associate with this site.”

Extreme Sailing Series (ESS) have announced they have renewed their partnership with official clothing partner Marinepool until 2016.

Speaking from Dusseldorf, cough Robert Stark, CEO of Marinepool spoke of their commitment to the Series until 2016. “Marinepool is proud partner of the Extreme Sailing Series and we are happy to announce that we have just renewed our contract until 2016. This underlines our belief in OC Sport’s excellent work and that the Extreme Sailing Series is the best series in the world.”

Stark continued, “It has the global reach we are looking for, with venues in iconic cities from Muscat to Rio. The VIP experience is second to none. And it has a viable business model that also works for Marinepool on all levels. With the organizers, the host cities, Series partners, teams and their sponsors as well as in sales on site and online. It takes time to develop a merchandising line and make it work. Therefore you need a partner who has a clear plan for the future, is reliable and is delivering. Comparing with other sailing properties, we believe that the Extreme Sailing Series it the best product for teams, spectators and certainly in terms of return on investment.”

The official Marinepool Extreme Sailing Series merchandising range is sold at events, in Marinepool’s extensive network of retailers. SAP, confirmed in 2012 as Official Technical Partner will continue to develop their technology alongside OC Sport over the three year partnership, while Official Logistics Partner GAC Pindar will continue to bring their expertise to what is a complex logistics operation.

Enterprise, tadalafil a leading car rental company’s has inked a new three-year deal with NHL following the end of the lockout.

Chief marketing and communications officer Pat Farrell, said: “The NHL has been a good partner. There was no harm in waiting to see how [the lockout] played out. It’s been a very positive relationship.”

Farrell believes in the deal, which carries options for two- or three-year extensions, and the league for a number of reasons.

“We want to be associated with a property, whose fan base is very loyal and has a lot pride and passion toward the NHL,” he explained. “Since Enterprise is part of the NHL team, those attributes become attached to our company.”

He said the NHL skews with the younger part of Enterprise’s customer base, works well in the U.S., and is strong performer for its operating groups in Canada, “It’s not often that a property will work in both nations,” he said, adding that the company gains great exposure on national and regional TV via dasher boards in 26 of the 30 NHL arenas.

Farrell said Enterprise will come out of the gate “full bore” on NBC and NBC Sports Network. “It’s a nice level of ad spending, comparable to the past couple of seasons.” Local operating groups also purchase media on RSNs covering NHL clubs.

Bellator MMA Championship announced today their longstanding alliance with Everlast, discount  the world’s leading manufacturer, viagra 100mg marketer and licensor of fight sports equipment has been extended through 2014. 

Everlast has been with Bellator for four years and provides fight gloves, cages and training equipment.

“We’ve had a tremendous amount of success with Everlast over the last four years, so extending this partnership was a very easy decision,” Bellator Chairman & CEO Bjorn Rebney said. “As the worldwide leader in combat sports equipment, Everlast has been a tremendous partner to Bellator since our start and I look forward to our relationship’s continued growth and expansion as we move to Spike TV.”

Having world class athletes compete in our product is at the core of our brand’s authenticity.” said Matt Cowan, EVP Sales, Marketing and Product Development for Everlast. “With Bellator’s move Spike TV, we are excited for the continued growth of our partnership, as well as the sport of MMA.”

Butterfly, a world leader in table tennis / ping pong equipment and gear has announced a new partnership with The Top Spin table tennis club in San Jose, California.

The Top Spin Table Tennis Club is the largest full-time table tennis center in the Bay Area. The facility is located at 1150 Campbell Avenue, San Jose, CA, is over 13,000 square feet, features courts with ITTF-approved flooring, over 20 tournament class tables and three robots. In addition, they are a recognized International Table Tennis Federation (ITTF) Hot Spot Training Center, have an on-site Pro-Shop for table tennis equipment, and are hosting the upcoming 2013 National Table Tennis Team Trials.

Full time coaching by The World Champions Coaching Academy, WCTTA, is available at The Top Spin. The WCTTA coaching team includes Stefan Feth (current US National Men’s Head Coach), Li Zhen Shi (4x World Champion), Zhang Li (also 4x World Champion), and Nan Li (Former US National Women’s Team Member).

As a “We are Butterfly” club, Butterfly table tennis and Yang’s Table Tennis Academy will work together to promote table tennis, promote the club, and assist the club with table tennis equipment.

Butterfly are already the official table sponsor for the 2014 & 2016 World Table Tennis Championships as well as the official ball sponsor for the 2013 & 2015 World Championships.

The JW Marriott Marquis Dubai has been confirmed as Official Hotel for the 2013 Standard Chartered Dubai Marathon. 

“As befits an IAAF Gold Label status event, the Standard Chartered Dubai Marathon always prides itself on aligning with hotels of the highest standard so we are naturally delighted to enter a new partnership with the JW Marriott Marquis Dubai,” said Event Director Peter Connerton. 

“It is a great boost to have the JW Marriott Marquis Dubai as our partner as the hotel creates a perfect backdrop for this event close to the start and finish of the race as well as giving us a dedicated area for race registration and officials. 

“I am sure our elite athletes will enjoy the experience and the unique five-star hospitality on offer. The JW Marriott Marquis Hotel Dubai is offering an exclusive Bed & Breakfast room rate to Standard Chartered Dubai Marathon participants, providing an ideal place for runners to relax, rejuvenate and socialise after the race.” 

Situated in Dubai’s Business Bay just minutes away from the race start in Sheikh Mohammed bin Rashid Boulevard, the JW Marriott Marquis Dubai is opening in several phases. Following a soft opening on November 11th, six unique restaurants and five bars and lounges in the hotel are now open, with three more exciting additions to follow. The official Grand Opening is scheduled to take place end of February. 

As the event’s Official Hotel, the JW Marriott Marquis Dubai will be the venue for run number collection – on Tuesday, Wednesday (10am-7pm) and Thursday (10am-5pm) – for the Marathon and the associated 10km Road Race and 3km Fun Run. Around 20,000 runners from around the world are expected to visit the hotel’s Dubai Ballroom to collect their run numbers and race packs before race day itself on Friday (Jan 25). 

“The JW Marriott Marquis is Dubai’s first world-class convention and business destination hotel and we are excited and delighted to join forces with the Standard Chartered Dubai Marathon, which is well established as one of the biggest and best sporting events on the city’s calendar,” said JW Marriott Marquis Dubai General Manager Rupprecht Queitsch. 

“The JW Marriott Marquis Dubai is an outstanding addition to the JW Marriott portfolio and we are eager to introduce it to the international business community as well as to the people of Dubai. 

“Sport is an integral part of tourism and holds huge growth potential for the promotion of Dubai as a year-round business and leisure destination. We are therefore proud to welcome the best marathon runners in the world to the hotel, and wish them the best of luck during the race ahead.” 

The JW Marriott Marquis Dubai is officially recognised as the world’s tallest hotel at a height of 355m, only 26m short of the Empire State Building in New York.