Rugby’s Super League has announced that Heinz BIG Soup, one of the UK’s most recognisable consumer brands, has extended its partnership with the league for the 2013 season.

Heinz BIG Soup is already an established presence within Rugby League and this latest agreement sees the brand featuring prominently on matchday perimeter advertising hoardings and on the sleeves of all 14 Super League clubs’ playing jerseys, as well as adorning Super League’s match balls. The partnership will also be used to support the expansion of the Heinz BIG brand, with a range of Frozen Ready Meals which were launched back in September 2012.

Heinz BIG Soup has outlined its commitment this year to maximising awareness of Rugby League outside of the sport’s traditional strongholds and plans a series of exciting experiential and national media campaigns involving some of Super League’s most talented stars to help engage new supporters.

RFL Commercial Director James Mercer said: “We are very pleased to have Heinz BIG Soup on board for 2013 in what promises to be an extraordinary year for Super League and Rugby League in general.

“There is already a huge awareness of Heinz BIG within Rugby League following their successful association with Super League through the ‘BIG Soup’ brand in 2012 and we are confident that we will see that awareness enhanced further in 2013.

“We have built a strong relationship with Heinz BIG Soup since they first got involved and we look forward to working closely with them to strengthen that partnership during the next year.”

Chris Nunn, Senior Brand Manager, Heinz BIG Soup said: “After a successful year of sponsorship in 2012, Heinz BIG Soup is looking forward to being a proud supporter of the Super League 2013 season during such a special year for the sport.

“We have been working hard over the winter break to make sure that we bring Super League fans a full-on Heinz BIG Soup experience for 2013, including signing national media partnerships and a BIG new and interactive campaign which will be launched with some well-known Super League faces in February –watch this space!”

Benfield Motor Group, stomach a car dealership inthe UK, symptoms have announced, pill their first major group level sponsorship deal in  the county, with a new partnership with 2012 Super League Champions, Leeds Rhinos.

The sponsorship will kick off with a world final as the Rhinos face Melbourne Storm in the World Club Challenge Final at Headingley Stadium on the 22nd February.

The sponsorship is their biggest deal to date in Yorkshire and follows existings partnership in the North East with the likes of the Newcastle Falcons, Newcastle Eagles and Durham CCC and offers us a great opportunity to develop their brand awareness throughout Yorkshire.

Matthew Squires, Benfield Marketing Executive, said : “We are delighted to team up with the Rhinos, we have been working on the sponsorship for sometime after identifying the Rhinos as the crown jewel in the Yorkshire sporting crown. Fingers crossed the team will be able to kick off the partnership by retaining the World Club Challenge and we will looking to build a long term mutually beneficial partnership. As a family owned business with family values, we saw the Rhinos as ideal commercial and community partners.”

Leeds Rhinos Commercial Director Rob Oates added, “We are delighted to welcome Benfield on board as one of our major partners. As a club we are proud to work with some of the biggest brands in our region who were look to build long lasting relationships with to the benefit of all parties. I would like to thank Matthew Squires and all the guys at Benfield for their support and we look forward to working with them this season and beyond.”

Fiorentina striker, Giuseppe Rossi has announced a new sponsorship deal with adidas.

The former Villarreal player has signed a contract with Adidas and, on his return, will use ‘the slipper F50 adizero already’ use among others Lionel Messi, Dani Alves, Karim Benzema and David Villa.

”I am proud to enter the world of Adidas, the brand as some of the best players – said Rossi. “The products in three stripes have written the history of football and I can not wait to come back and help make it too.”

Rossi has scored 96 goals in his career with Manchester United, Newcastle, Parma, Villarreal and the Italian national team. 

Canadian Tire Corp. Ltd. has inked an eight-year multi-level partnership deal with the Canadian Olympic Committee.

The company also announced partnership deals Wednesday with the Canadian Paralympic Committee, viagra order Hockey Canada, ed the Canadian Soccer Association, ampoule Canada Snowboard and Alpine Canada.

Canadian Tire CEO Stephen Wetmore said he’s proud the company is joining the “likes of Bell, HBC and RBC as the country’s top Olympic supporters.”

“In fact,” he said, “I believe we should have been here a long time ago.”

Wetmore said Canadian Tire will be signing sponsorship agreements with individual athletes, and also announced a program to provide flexible employment to the country’s 1,800 carded athletes.

Canadian Tire already had partnerships with the NHL, NASCAR, Canada Games, Canadian Sports Hall of Fame, hockey players Sidney Crosby and Jonathan Toews, and the Toronto Blue Jays’ Brett Lawrie.

The company recently announced a sponsorship deal with Skate Canada.

The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) have announced that Pattison Outdoor Advertising L.P. as its Official Out-of-Home Advertising Supplier.

In this role, impotent the Mississauga, health Ontario-headquartered company—Canada’s largest out-of-home and transit advertising company—will help bring the excitement of the “People’s Games” to a national audience, apoplectic particularly in Toronto, the Host City of the Games, and southern Ontario. Pattison’s wide range of media assets will showcase the children-designed TORONTO 2015 mascot, and promote Games tickets, merchandise and cultural events.

Pattison Outdoor Advertising will provide access to traditional poster and digital billboard advertising, including superboards, interior and exterior advertising on public transit, street-level advertising, as well as in office towers and malls.

“We’re proud to partner with the TORONTO 2015 Games to help bring the Games closer to Canadians,” said Randy Otto, CEO of Pattison Outdoor Advertising. “The unparalleled reach of our out-of-home advertising means transit riders, commuters, pedestrians and shoppers across the country will know that Toronto is set to welcome some of the world’s best athletes in just 874 days. As an Official Supplier of TO2015, we’re building on our commitment to drive support and public interest in our Canadian athletes.”

“The addition of Pattison Outdoor Advertising to the TORONTO 2015 sponsorship family is an important step towards making the Games come alive in Toronto, southern Ontario and cities across Canada,” said Katherine Henderson, Senior Vice-President, Marketing and Revenue for TO2015.

“Pattison has an unprecedented reach across the country for out-of-home advertising and in harnessing new digital technologies,” she continued. “With their expertise, we’ll be able to grow our brand and welcome athletes, spectators and residents to the ‘People’s Games’ in 2015.”

Pattison Outdoor Advertising joins previously announced members of the TORONTO 2015 sponsor family: Lead Partner CIBC, Premier Partners Chevrolet Canada and CISCO, as well as Official Suppliers  FUSE Marketing Group and Toronto Star, and Official Broadcaster CBC/Radio-Canada.

The World Triathlon Corporation (WTC) has announced that Newton will replace K-Swiss as the official footwear partner of Ironman.

“Ironman is extremely pleased to join forces with Newton Running, look ” said Andrew Messick, ailment Chief Executive Officer of WTC. “We truly believe in the product Newton Running offers, prescription as they have certainly had a valuable impact on Ironman competition. We look forward to sharing Newton’s vast running expertise with the Ironman community during our partnership.”

“Newton Running was ‘born’ at Ironman when we sold our first pair of Newton Running shoes at the Ironman 70.3 California event in 2007,” said Newton Running CEO Jerry Lee. “Triathletes were the first to embrace our innovative technology and gave us the start we needed to become the running-shoe brand we are today. This sponsorship is a celebration of our heritage in triathlon and our desire to support the sport and the athletes who believed in us from the beginning.”

Scottish Rugby has inked one of the biggest sponsorship deals in it’s history with Macron signing on as their kit supplier.

Macron, will come on board in the summer to become official kit supplier for all Scotland representative teams and the professional clubs, Edinburgh Rugby and Glasgow Warriors.

A unique part of the four-year deal will see Scottish Rugby ask supporters for their views on the new Scotland kit ahead of its launch later this summer.

Scottish Rugby chief executive Mark Dodson said: “This historic deal for Scottish Rugby is very welcome news and I would like to thank Macron for joining us in this ground-breaking partnership.

“The new deal will start on 1 July when our existing agreement with Canterbury of New Zealand comes to an end. I thank Canterbury for all their support of Scottish Rugby.

“Today is about welcoming Macron and looking forward to a long and fruitful partnership which will benefit our sport, on the international, top-level and community playing fields and for our supporters who pull on the shirt and share that pride.

“Listening to Chris Paterson, one of Scottish Rugby’s all time-greats, I was struck by his view that he was really only ‘borrowing’ the jersey. There were great players who had worn it in the past and, we all hope, greats who will wear it in the future.

“But the jersey itself belongs to the nation and that’s why we want to involve our supporters in what their team will be wearing.”

Gianluca Pavanello, Macron’s CEO said, said: “It’s great that Scotland supporters will have the chance to influence the new jersey when Macron becomes Scottish Rugby’s official kit supplier in July. It is an honour for us to be welcomed by Scotland, one of the cornerstone nations of international rugby, where the game of 7s was born.

“It is with great pride that we announce the entrance of the Scotland national rugby team alongside Scottish Rugby’s pro-club Glasgow Warriors into the Macron family, while retaining Edinburgh Rugby, our first partnership in Scottish Rugby.

“We fully understand that these three organisations retain a very separate identity yet are linked by passion for the sport and share the end goal and honour to wear the thistle upon their chest. These fundamental values fit well with Macron’s message of ‘Work Hard, Play Harder’ and together with these great organisations we aim to spearhead rugby in Scotland from grassroots level all the way through to professionals.

“Working closely with the players, staff and the supporters we will continuously strive to develop high quality and technically superior products in order to allow all the athletes that wear Macron to concentrate on what they do best, which is playing rugby.”

NRG Energy, view the Santa Clara Stadium Authority and the San Francisco 49ers today announced an agreement to bring sustainable energy to the new Santa Clara Stadium.

Through this unique partnership, NRG will help the new facility become the first professional football stadium to open with LEED certification, the recognized standard for measuring building sustainability.

As one of the first Founding Partners for the new stadium, and the exclusive sustainable energy provider of the 49ers, NRG will install a number of state-of-the-art solar elements, including three solar array-covered bridges, a solar canopy above the green roof on the suite tower portion of the stadium and solar panels over the 49ers training center.

The arrays will have a total peak capacity of about 400kW and will provide enough power over the course of a year to offset the power consumed at the stadium during 49ers home games. As a result the stadium will be the first professional sports venue in California to achieve net zero energy performance.

“NRG is much more than a Founding Partner, they are providing the energy leadership, infrastructure and expertise to help us achieve the vision of making the new Santa Clara Stadium an economically and environmentally sustainable showcase for innovation,” said Jed York, Chief Executive Officer, San Francisco 49ers. “As we strive to build a stadium that embodies all that is unique and special about both the Bay Area and Silicon Valley, this partnership with NRG will make very lofty goals become realities.”

One of the most unique features of the Santa Clara facility is the green roof atop the suite tower on the west side of the stadium. The three solar bridges, connecting the main parking area to the stadium, will include hundreds of solar panels. In keeping with NRG’s philosophy of creating iconic solar elements at NFL stadiums, the solar bridges will be the first in the NFL.

“The 49ers are not only one of the leading and most successful franchises in the history of the NFL, they have also been for decades community leaders in the Bay Area and with the entire 49ers fan base. Today and going forward, we are honored to support the 49ers as they extend their off-the-field community leadership into the critically important arena of clean and sustainable energy,” said David Crane, President and CEO of NRG Energy. “And NRG is proud to partner with the San Francisco 49ers and the Santa Clara Stadium Authority in the pursuit of another milestone, the LEED certification of their new stadium.”