Super League Champions Leeds Rhinos Secure Benfield Sponsorship

By Community | January 25, 2013

Benfield Motor Group, stomach a car dealership inthe UK, symptoms have announced, pill their first major group level sponsorship deal in  the county, with a new partnership with 2012 Super League Champions, Leeds Rhinos.

The sponsorship will kick off with a world final as the Rhinos face Melbourne Storm in the World Club Challenge Final at Headingley Stadium on the 22nd February.

The sponsorship is their biggest deal to date in Yorkshire and follows existings partnership in the North East with the likes of the Newcastle Falcons, Newcastle Eagles and Durham CCC and offers us a great opportunity to develop their brand awareness throughout Yorkshire.

Matthew Squires, Benfield Marketing Executive, said : “We are delighted to team up with the Rhinos, we have been working on the sponsorship for sometime after identifying the Rhinos as the crown jewel in the Yorkshire sporting crown. Fingers crossed the team will be able to kick off the partnership by retaining the World Club Challenge and we will looking to build a long term mutually beneficial partnership. As a family owned business with family values, we saw the Rhinos as ideal commercial and community partners.”

Leeds Rhinos Commercial Director Rob Oates added, “We are delighted to welcome Benfield on board as one of our major partners. As a club we are proud to work with some of the biggest brands in our region who were look to build long lasting relationships with to the benefit of all parties. I would like to thank Matthew Squires and all the guys at Benfield for their support and we look forward to working with them this season and beyond.”