Canadian Tire Signs with a Number of Canadian Sports Federations

By Community | January 24, 2013

Canadian Tire Corp. Ltd. has inked an eight-year multi-level partnership deal with the Canadian Olympic Committee.

The company also announced partnership deals Wednesday with the Canadian Paralympic Committee, viagra order Hockey Canada, ed the Canadian Soccer Association, ampoule Canada Snowboard and Alpine Canada.

Canadian Tire CEO Stephen Wetmore said he’s proud the company is joining the “likes of Bell, HBC and RBC as the country’s top Olympic supporters.”

“In fact,” he said, “I believe we should have been here a long time ago.”

Wetmore said Canadian Tire will be signing sponsorship agreements with individual athletes, and also announced a program to provide flexible employment to the country’s 1,800 carded athletes.

Canadian Tire already had partnerships with the NHL, NASCAR, Canada Games, Canadian Sports Hall of Fame, hockey players Sidney Crosby and Jonathan Toews, and the Toronto Blue Jays’ Brett Lawrie.

The company recently announced a sponsorship deal with Skate Canada.