Toronto 2015 Signs Out-of-Home Advertising Supplier

By Community | January 24, 2013

The TORONTO 2015 Pan Am/Parapan Am Games Organizing Committee (TO2015) have announced that Pattison Outdoor Advertising L.P. as its Official Out-of-Home Advertising Supplier.

In this role, impotent the Mississauga, health Ontario-headquartered company—Canada’s largest out-of-home and transit advertising company—will help bring the excitement of the “People’s Games” to a national audience, apoplectic particularly in Toronto, the Host City of the Games, and southern Ontario. Pattison’s wide range of media assets will showcase the children-designed TORONTO 2015 mascot, and promote Games tickets, merchandise and cultural events.

Pattison Outdoor Advertising will provide access to traditional poster and digital billboard advertising, including superboards, interior and exterior advertising on public transit, street-level advertising, as well as in office towers and malls.

“We’re proud to partner with the TORONTO 2015 Games to help bring the Games closer to Canadians,” said Randy Otto, CEO of Pattison Outdoor Advertising. “The unparalleled reach of our out-of-home advertising means transit riders, commuters, pedestrians and shoppers across the country will know that Toronto is set to welcome some of the world’s best athletes in just 874 days. As an Official Supplier of TO2015, we’re building on our commitment to drive support and public interest in our Canadian athletes.”

“The addition of Pattison Outdoor Advertising to the TORONTO 2015 sponsorship family is an important step towards making the Games come alive in Toronto, southern Ontario and cities across Canada,” said Katherine Henderson, Senior Vice-President, Marketing and Revenue for TO2015.

“Pattison has an unprecedented reach across the country for out-of-home advertising and in harnessing new digital technologies,” she continued. “With their expertise, we’ll be able to grow our brand and welcome athletes, spectators and residents to the ‘People’s Games’ in 2015.”

Pattison Outdoor Advertising joins previously announced members of the TORONTO 2015 sponsor family: Lead Partner CIBC, Premier Partners Chevrolet Canada and CISCO, as well as Official Suppliers  FUSE Marketing Group and Toronto Star, and Official Broadcaster CBC/Radio-Canada.