Omegawave, asthma a leader in physiological assessment technology, has been named the title sponsor of the 2013 Omegawave World Triathlon San Diego, scheduled for April 18-20, in Mission Beach, Calif.

One of just eight International Triathlon Union (ITU) World Triathlon Series events around the globe in 2013, the second edition of the Omegawave World Triathlon San Diego will feature an Olympic-caliber elite field competing on a historic course adjacent to the birthplace of the sport.

“We are thrilled to partner with Omegawave as our Title Sponsor of ITU World Triathlon San Diego. We share a common vision to provide athletes with the proper tools and opportunities to achieve their goals and reach their fullest potential,” said Jamey Sunshine, Lagardère Unlimited Senior Vice President, Corporate Partnerships. “As the only ITU World Triathlon Series event in North America, we look forward to building a successful partnership while continuing to showcase the world’s best athletes in the birthplace of the sport.”

The Omegawave World Triathlon San Diego is co-produced by USA Triathlon and the Hamburg, Germany-based UpSolut Sports AG and Lagardère Unlimited.

“We are very excited to be the Title Sponsor of the 2013 World Triathlon San Diego. Supporting triathlon is a natural fit for Omegawave, and this San Diego event provides a unique opportunity to showcase our new service to all elite athletes and fitness enthusiasts, and together with the ITU, promote the growth of triathlon worldwide,” said Juha Pinomaa, CEO of Omegawave.

The Omegawave service, previously used only in professional sports, is a revolutionary physiological feedback tool that quickly, non-stressfully and non-invasively assesses an individual’s readiness for training. Utilizing the Omegawave ECG Sensor Belt and a mobile application the Omegawave service provides confidence to train hard when ready, and to rest when necessary. Until now, valuable data like this could only be obtained under laboratory conditions. The outcome is improved athletic performance, fitness and overall health.

The South Sydney Rabbitohs have partnered with one of Australia’s most trusted brands, cough Colgate to start a new intiative on protecting kids’ teeth on and off the field.

The partnership will allow Colgate to work with Souths Cares to help educate kids on the importance of taking care of their teeth via the Colgate Bright Smiles, Bright Futures program, and Colgate will also support junior footballers with a special discount offer on tailored mouthguards through Rhino.

Colgate are making it possible for every Junior Rugby League player in the South Sydney district to purchase a tailored mouthguard via a discount voucher distributed to every player who signs up in the Junior league. Rabbitohs players will create awareness of this program by wearing Colgate mouthguards throughout the season, starting this Thursday night.

Every player in the South Sydney Junior League will be given an Oral Hygiene awareness pack which will include a toothbrush, toothpaste and a discount voucher towards a tailored mouthguard from Rhino Mouthguards.

Colgate is also taking an active role in the local community through Souths Cares’ Teachers’ Aide program.

“This partnership agreement between the Rabbitohs and Colgate shows that international brands have faith in the South Sydney Rabbitohs to help them deliver key messages to the community,” Rabbitohs CEO Shane Richardson said.

“Colgate will be donating a number of education packs for schools in Souths Cares’ Teachers’ Aide program, which sees our players go into classrooms on a weekly basis to deliver tuition in reading and maths, as well as physical education and healthy and active lifestyles.

“The messages around the importance of oral hygiene are a perfect fit into the programs being run by Souths Cares, and we’re delighted to have Colgate on board as a valued partner of the Rabbitohs.”

Robert Wilson, Marketing Manager at Colgate commented: “The Colgate Bright Smiles Bright Futures school program has been extremely successful to date, reaching 4 million children across Australia.

“There is a continued need for oral health education in order to minimise the potential health and financial consequences that can otherwise follow.

“We are delighted to announce Colgate’s partnership with the Rabbitohs and the Souths Cares’ Teachers’ Aide program to help extend the reach of this curriculum-linked school resource.”

BetEzy has upped its stakes in  iSelect Gold Coast Titans by agreeing to become the club’s lower back jersey sponsor in a new two-year deal.

BetEzy have been the providers of the club’s online betting agency www.titansbet.com.au since 2008 but that partnership has now been extended in the form of a jersey sponsorship for the next two years.

The new sponsorship agreement coincides with the celebration of BetEzy’s 10th anniversary this year and importantly for the club, completes the iSelect Titans’ jersey sponsorship signage for 2013.

BetEzy are Australia’s largest owned and operated bookmaker. BetEzy accepts bets via the internet, phone, android app and telephone call centre and have a full range on all Australian racing and sport worldwide.

BetEzy Chief Executive Officer Ryan Kay said the organisation was excited to have furthered their partnership with the Titans.

“We are extremely excited about the new branding on the Titans uniform and we believe this will be the perfect way to help strengthen the BetEzy brand in our 10th anniversary year,’’ said Kay.

iSelect Titans Chief Executive Officer David May said he was pleased to have the Titans major jersey sponsorships sealed for the next two years.

“We are excited to have BetEzy extend their partnership with the club for the next two seasons,’’ said May.

“BetEzy has been involved for a number of years so it’s great that they are backing the club further into the future.

“This completes our jersey sponsorship signage for the next two years which is an encouraging sign for the club and its fans.’’

Aston Martin Racing has signed a deal with the global personal products group Procter and Gamble (P&G), viagra 100mg which sees leading household-name brands Gillette and Head & Shoulders as partners of its 2013 FIA World Endurance Championship (WEC) and Le Mans 24 Hours campaign.

The one-year contract continues Aston Martin factory driver Bruno Senna’s long-standing relationship with P&G and branding will first be seen on the car at Aston Martin Racing’s season opener the ALMS 12 Hours of Sebring.

Along with prominent branding on the #97 Aston Martin Vantage GTE, pilule with which the British racing team will compete this year, cough the Brazilian will don the iconic logos on his race suit and helmet.

Jeremy Scoones, head of partnerships at Aston Martin Racing, commented: “We are delighted to welcome the Gillette and Head & Shoulders brands to the Aston Martin family. They are both iconic, premium brands, which fit perfectly within our partnership portfolio. We are looking forward to working very closely with P&G to activate our partnership, ensuring both parties maximise this extremely exciting new collaboration.”

Thiago Icassati, marketing director at Gillette, added: “We are happy to stick with Bruno for the third running year, now in another series. We believe in strengthening the brand through sport and doing so not only conquering the consumers, but also the fans. By increasing the knowledge of the brands it is possible to attract different opinion leaderships.”

Colleague Juliana Azevedo, marketing director at Head & Shoulders revealed,”We have been supporting sports as football, MMA and great names of the sports such as Lionel Messi, Michael Phelps and Lyoto Machida. With Bruno we set up a strong partnership to consolidate our already strong presence in the sports”, 

Bruno Senna commented: “I’m glad to count on sponsors such as Gillette and Head & Shoulders supporting my career and trusting in my potential. We have been together for nearly three years and during this time we have built a very close, almost family-luke relationship. I’m looking forward to introducing them to the WEC.”

The FIA World Endurance Championship is an eight round series that includes the 24 Hours of Le Mans as the fourth round. It visits, the UK, France, Belgium, China, Japan, Bahrain, USA and Bruno’s home country Brazil. 

The branding will first be seen on the car at the 12 Hours of Sebring, which Aston Martin Racing is using as a warm up for the start of the WEC season at Silverstone next month.

KV Racing Technology driver Simona De Silvestro was the Chevrolet brand ambassador for the European premiere of the new Spark EV at the Geneva Auto Show as part of her sponsorship deal with the car manufacturer. 

“It was great having Simona at the Geneva Auto Show to assist with the European premiere of the new Chevrolet Spark EV,” says Beate Stumpe, Brand and Marketing Director, Chevrolet Europe. “Her passion for energy conservation coupled with the tremendous fan base she enjoys not only in Switzerland, but throughout Europe makes her a great ambassador for the Spark EV and the Chevrolet Volt. We look forward to having Simona join us for future promotions as we continue to build on Chevrolet’s commitment to cutting edge technology.” 

De Silvestro, who drives a Volt when in the U.S., will be driving a Chevy-powered Indy car this season. This is her first season as part of the Chevy family and she’s excited about the opportunities that this new relationship gives her. “It was a really good experience being with Chevrolet at the auto show here in my hometown,” she said. “I really enjoyed working with them this week and had a lot of fun introducing the Spark EV to Europe. It’s great having Chevy as a partner. I look forward to working with them both on and off the track this season.” 

KV Racing Technology team owner, Imran Safiulla, was on hand all week at the motor show. He thinks the partnership with Chevy is a natural fit for the team and its energy based sponsors. “Sustainable mobility is in the best interest of everyone; our future depends on companies like Chevrolet coming up with innovative alternatives to the use of fossil fuels,” he said. “Racing is in essence a high-tech lab used to develop new technologies that can further advances at the consumer level and Chevrolet has proven themselves to be a top competitor both on and off the track. Their successes on the race-track and in their innovative line of low-emission vehicles made them an obvious choice for us. We’re extremely proud to have Chevrolet as our partner in the IZOD IndyCar Series.”

The Tour of Britain organisers, cialis SweetSpot Group, medic have extended their partnership with Chain Reaction Cycles, the world’s largest online bike store, for the 2013 Tour of Britain.

Chain Reaction Cycles will continue to sponsor the Chain Reaction Cycles Points Jersey in Britain’s biggest free-to-spectate live sporting event, and also work closely with organisers for the two mass participation Tour Ride events.

Grant Norris, Global Head of Events at Chain Reaction Cycles added:“Last year’s Tour of Britain kept alive the tremendous interest in road cycling generated by the Olympics. We at Chain Reaction Cycles are once again looking forward to supporting The Tour of Britain though the sponsorship of the Point’s Jersey and meeting again with cycling enthusiasts on route the length and breadth of Britain.”

Further details of the partnership, including Chain Reaction Cycles’ involvement in the 2013 Tour Ride programme and a re-designed Chain Reaction Cycles Points Jersey will be announced in due course.

“We welcome the recommitment of Chain Reaction Cycles to The Tour of Britain and look forward to working with them again as we celebrate the tenth anniversary of The Tour,” said Hugh Roberts, Chief Executive of SweetSpot Group, the organisers and promoters of The Tour of Britain.

“Through Chain Reaction Cycles we will be encouraging people to get on their bikes and take part in The Tour Rides, while the Chain Reaction Cycles Points Jersey will continue to reward the most consistent rider in this September’s Tour of Britain.”

East Coast Hockey League team, San Francisco Bulls have announced today that Liberty Bank will sponsor the team.

As part of this partnership, Liberty Bank is offering an exclusive Home Crowd Checking account.

With this account, hockey fans can show their San Francisco Bulls pride every time they make a purchase.

“We’re excited to partner with the Bulls, who share Liberty Bank’s commitment to deliver customers an outstanding experience,” said Philip LaChapelle, President and CEO for Liberty Bank. “We invite the community to stop by to open their own Home Crowd Checking account.”

“We appreciate Liberty Bank’s partnership with the Bulls,” said Pat Curcio, President/GM/Head Coach. “They put their customers first, and what better way to show your team spirit than with a Bulls-themed checking account.”

Garnier Men, a skincare product manufacturer for men announced its partnership with Rajasthan Royals as their official grooming partner at IPL this season.

The Pink city’s cricket warlords – both Indian and International will be using personal skin care and grooming products from Garnier Men. Garnier Men understands the grooming needs of men on the field and offers a range of effective, high-quality products that are extremely relevant to them.

Continuing their successful association for a second year in a row, Garnier Men along with the Rajasthan Royals plans to increase their engagement with consumers in Jaipur though some exciting online and on-ground activations closer to the IPL 2013. Fans of the Rajasthan Royals team will have some great opportunities to meet the cricketers in person and get fantastic grooming tips from Garnier Men at the same time.

Commenting on the association, Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India Pvt. Ltd. said, “We are proud to be associated with IPL – one of India’s most loved and followed sport properties. Garnier and IPL share synergies as both of them have been  pioneers in their own space. In the second year of its partnership, with our robust marketing and digital outreach, we aim to reach out to the cricket crazy audience in India in general and Rajasthan in particular.” 

When asked, Nathalie Gerschtein, General Manager, Garnier, spoke about this partnership and said, “This is the second time that we have associated Garnier Men with the Rajasthan Royals as their official grooming partner as we understand the importance and significance of skin care that these top class players require while playing cricket in various parts of the country in extreme weather conditions. We believe that our easy to use product range is the most apt package to take care of the players’ grooming needs on and off the field.”