Garnier Men Named Official Grooming Partner of Rajasthan Royals
March 15, 2013
Garnier Men, a skincare product manufacturer for men announced its partnership with Rajasthan Royals as their official grooming partner at IPL this season.
The Pink city’s cricket warlords – both Indian and International will be using personal skin care and grooming products from Garnier Men. Garnier Men understands the grooming needs of men on the field and offers a range of effective, high-quality products that are extremely relevant to them.
Continuing their successful association for a second year in a row, Garnier Men along with the Rajasthan Royals plans to increase their engagement with consumers in Jaipur though some exciting online and on-ground activations closer to the IPL 2013. Fans of the Rajasthan Royals team will have some great opportunities to meet the cricketers in person and get fantastic grooming tips from Garnier Men at the same time.
Commenting on the association, Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India Pvt. Ltd. said, “We are proud to be associated with IPL – one of India’s most loved and followed sport properties. Garnier and IPL share synergies as both of them have been pioneers in their own space. In the second year of its partnership, with our robust marketing and digital outreach, we aim to reach out to the cricket crazy audience in India in general and Rajasthan in particular.”
When asked, Nathalie Gerschtein, General Manager, Garnier, spoke about this partnership and said, “This is the second time that we have associated Garnier Men with the Rajasthan Royals as their official grooming partner as we understand the importance and significance of skin care that these top class players require while playing cricket in various parts of the country in extreme weather conditions. We believe that our easy to use product range is the most apt package to take care of the players’ grooming needs on and off the field.”