South Sydney Rabbitohs Partners with Colgate to Start New Initiative

March 18, 2013

The South Sydney Rabbitohs have partnered with one of Australia’s most trusted brands, cough Colgate to start a new intiative on protecting kids’ teeth on and off the field.

The partnership will allow Colgate to work with Souths Cares to help educate kids on the importance of taking care of their teeth via the Colgate Bright Smiles, Bright Futures program, and Colgate will also support junior footballers with a special discount offer on tailored mouthguards through Rhino.

Colgate are making it possible for every Junior Rugby League player in the South Sydney district to purchase a tailored mouthguard via a discount voucher distributed to every player who signs up in the Junior league. Rabbitohs players will create awareness of this program by wearing Colgate mouthguards throughout the season, starting this Thursday night.

Every player in the South Sydney Junior League will be given an Oral Hygiene awareness pack which will include a toothbrush, toothpaste and a discount voucher towards a tailored mouthguard from Rhino Mouthguards.

Colgate is also taking an active role in the local community through Souths Cares’ Teachers’ Aide program.

“This partnership agreement between the Rabbitohs and Colgate shows that international brands have faith in the South Sydney Rabbitohs to help them deliver key messages to the community,” Rabbitohs CEO Shane Richardson said.

“Colgate will be donating a number of education packs for schools in Souths Cares’ Teachers’ Aide program, which sees our players go into classrooms on a weekly basis to deliver tuition in reading and maths, as well as physical education and healthy and active lifestyles.

“The messages around the importance of oral hygiene are a perfect fit into the programs being run by Souths Cares, and we’re delighted to have Colgate on board as a valued partner of the Rabbitohs.”

Robert Wilson, Marketing Manager at Colgate commented: “The Colgate Bright Smiles Bright Futures school program has been extremely successful to date, reaching 4 million children across Australia.

“There is a continued need for oral health education in order to minimise the potential health and financial consequences that can otherwise follow.

“We are delighted to announce Colgate’s partnership with the Rabbitohs and the Souths Cares’ Teachers’ Aide program to help extend the reach of this curriculum-linked school resource.”