Major League Baseball’s Pittsburgh Pirates have announced they have agreed a sponsorship deal with Pittsburgh area-based Rivertowne Brewing Company that includes the naming rights to the PNC Park Hall of Fame Club.

The partnership between the club and the local brewing company began in 2009 and gradually grew into a long term commitment by the brewer. This is in large part attributed to the great relationship developed between Rivertowne Brewing and the team, but also to the Pirates locally-based philosophy of incorporating Pittsburgh establishments into the PNC Park experience.

“The Pirates continually strive to use local vendors at PNC Park when possible and this is another great example of the success the team has had in incorporating local businesses,” said Pirates President Frank Coonelly. “The inclusion of Pittsburgh businesses like Rivertowne Brewing in and around the ballpark is what makes every visit to PNC Park a true Pittsburgh experience.”

The new Rivertowne Brewing Hall of Fame Club is a unique area of the ballpark open to all ticket holders before, during and after each game. 

The club offers a casual dining and sports bar atmosphere with wait service and features an open-floor plan with table seating for more than 215 guests and 20 flat screen High Definition televisions to ensure fans do not miss a moment of the action on the field.

“Much like the Pirates, we believe in bringing family and friends together to celebrate good times,” said Christian Fyke, Founder of Rivertowne Brewing. “Rivertowne looks forward to making great memories with the City of Pittsburgh at PNC Park this season and for many seasons to come.”

The Monroeville-based Rivertowne Brewing Company has four restaurant locations in and around the Pittsburgh area, including one on Pittsburgh’s North Shore.

German automotive manufacturer, symptoms Volkswagen have announced a long-term cooperation with the Russian Biathlon Union (RBU).

From today Volkswagen will support the men’s and women’s teams as well as the youth work of the RBU. Volkswagen will be present as an official sponsor for the first time at the Champions Race 2013 on April 6 in Moscow.

Within the partnership, order Volkswagen will be providing the Russian Biathlon Union with a comprehensive fleet consisting of Volkswagen Touareg, Passat Alltrack, Transporter and Caravelle vehicles. In future, Volkswagen Passenger Cars and Volkswagen Commercial Vehicles will together ensure the mobility of RBU athletes and coaches, for example at the various events in the World Cup and the IBU Cup.

Vratislav Strasil, Brand Manager Volkswagen Passenger Cars in Russia, underlines: “The Volkswagen Passenger Car and Volkswagen Commercial Vehicle brands are partners of the 2014 Olympic and Paralympic Winter Games in Sochi in the “Automobile” category. Partnership with the Russian Biathlon Union is another key step on the way to the first Winter Olympics in Russia. We are convinced of the value of this partnership and will play our part in making mobility as comfortable as possible for the Russian national team.

As a sign of the partnership, Volkswagen will be involved as a sponsor for the first time at the “Champions Race”. The world’s 20 best biathletes will compete against each other in men’s’ and women’s mass start events as well as a mixed relay race. Volkswagen will be providing a vehicle fleet for the participants and organizers. The event will be modeled on the Christmas biathlon event, the “Biathlon World Team Challenge” in Gelsenkirchen.

Together with football and ice hockey, biathlon is one of the most popular sports in Russia. The Champions Race will be followed by biathlon fans in Russia and throughout the world. The event has been held in Moscow since 2011 and has traditionally been organized by the Russian Biathlon Union.

Mobivity Holdings Corporation, a provider of proprietary mobile marketing technologies and solutions, announced their partnership with the Minnesota Wild today to create unique and effective fan engagement solutions for the organization. 

Mobivity will allow fans to interact with the team using their online mobile marketing platform, as well as in-stadium graphics for live polling and interaction during sporting events.

“We are excited to enter into this partnership with Mobivity, and to increase the amount and quality of brand engagement our fans experience over the next three years. Mobivity is allowing us to have direct contact with our fans where they focus most, and we look forward to increasing attendance and fan-loyalty as well as grow within the mobile space with Mobivity for years to come,” said Mitch Helgerson with Minnesota Sports and Entertainment for the Minnesota Wild Hockey Club.

Mobivity will be creating web opt-in pages to aid in building a database of Minnesota Wild fan numbers, as well as creating an avenue for the Wild to engage their fan at each event. With the help of Mobivity’s patented HD graphics system, fans of the Minnesota Wild will be able to engage with the team in real-time through text and picture messages, Facebook and Twitter posts, as well as Text-to-Win and polling campaigns throughout events.

“Mobivity looks forward to seeing the Minnesota Wild succeed in the mobile marketing field, and we can’t wait to foster a successful and results-based relationship with the organization over the next three years,” said Michael Falato, SVP of Sales and Business Development for Mobivity.

Patriot Energy Group, ambulance one of the largest energy management firms specializing in electric and natural gas supply, healing announced today its new partnership with Bill Martel Racing (BMR) for the NASCAR Camping World Truck Series Lucas Oil 200 at the Dover International Speedway in Dover, apoplectic Delaware on May 31, 2013.

In addition, the number 59 driver, Kyle Martel, will accompany his Chevrolet Silverado Truck at the Hershey Bears hockey game this Saturday, March 30, 2013 at the Giant Center in Hershey, Pennsylvania. To support the local NASCAR and ARCA driver, Patriot Energy Group’s Senior Management from both the Harrisburg, PA and Philadelphia, PA offices will join Kyle while his truck is on display on the front patio of the Giant Center beginning at 5:00pm (EDT).

Co-Founder and Chief Executive Officer, Louis A. Frate, said, “We are very excited for the opportunity to partner with the championship team of Bill Martel Racing. We could not be prouder to have Kyle Martel, such an extreme talent, showcasing our brand and we look forward to having a long-lasting relationship with BMR.”

“Our organization is a firm believer that sponsorships should create a win-win situation,” said Bill Martel, President of Bill Martel Racing. “We feel our pairing with Patriot Energy Group is a great fit.”

“Kyle Martel is an extraordinary driver with over 200 career wins at all levels in motorsports and won his first national championship at the young age of 12. Our entire team is looking forward to watching Kyle cross the finish line at the Lucas Oil 200 in his Patriot Energy Group sponsored truck,” concluded Mr. Martel.

Dr Pepper Snapple Group have extended their sponsorship deal with the Pittsburgh Penguins for an additional seven years, buy through July 2020.

As the exclusive provider of carbonated soft drinks and other beverages at the CONSOL Energy Center since 2010, DPS gives fans a lot of flavor with more than 30 products to enjoy — such as Dr Pepper, Diet Dr Pepper, 7UP, RC Cola and more — while cheering on the Penguins. The agreement also covers teas, bottled water, energy drinks, juices and juice drinks.

In addition to exclusive vending and pouring rights, DPS will receive certain advertising provisions such as radio broadcast, in-venue signs and an annual playoff promotion. It will also continue its “Cap Trick” program, an under the cap contest where fans can accrue and redeem points with the purchase of select DPS beverages and participate in fun online activities for Penguins tickets and gear.

“Dr Pepper Snapple Group has been a valuable partner right from the first day we opened the CONSOL Energy Center three years ago,” said David Peart, Penguins senior vice president. “We are thrilled to keep these iconic beverages flowing well into the future and bring refreshment and flavor to Penguins fans and attendees at all of the other events at the arena.”

“This extended agreement is a great opportunity to get our brands in front of Pittsburgh Penguins supporters – some of the most passionate hockey fans in the world,” said Nick Geswein, senior vice president and general manager, Northeast business unit, DPS. “We are excited to continue this strong partnership with the team, CONSOL Energy Center and the Pittsburgh community.”

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Two-time IndyCar Series Champion Panther Racing announced it has extended its relationship with Lincoln Technical Institute for the 2013 IndyCar Series season.

Lincoln Tech has been associated with Panther Racing since 2006 and John Barnes, order the team’s Managing Partner and CEO, sale is a Lincoln Tech graduate and a member of the Lincoln Tech Hall of Fame.

“Lincoln Tech has been a part of the Panther family for a long time, cough and we couldn’t be prouder that they will continue their association with the team again this year,” Barnes said. “Being a graduate myself, and having employed several Lincoln Tech graduates over the years, I can assure you it’s the best technical school in the country. Additionally, we’re excited to continue to try to find ways to involve Lincoln Tech in Panther Racing’s ‘Operation: Hire Our Guard’ program, so we can all work together to train and employ all the unemployed Veterans in the country.”

Lincoln Tech originally partnered with Panther during the 2006 IndyCar season, including as a primary sponsor for many races during the second-half of the season, and has continued its relationship with the team for the past six years. The organization has a diverse offering ofcourse programs, and graduates find job opportunities in an equally wide array of fields, from automotive, computer networking, criminal justice, culinary, dental and business administration to electronics, massage therapy, nursing and a little of everything in between.

“At the Lincoln Group of Schools, we offer a broad range of options for people who want to launch exciting new careers,” explains Piper Jameson, Lincoln’s Executive Vice President and Chief MarketingOfficer. “The professions we train for are the careers that build America—and Automotive Technology has been a cornerstone of our offerings for many years. We’re excited to be partnering again with Panther Racing and combining our tradition of automotive training excellence with Panther’s history of excellence on the track. It’s a partnership that really embodies everything exceptional about the two organizations.”

Panther Racing kicks off the 2013 IndyCar Series season on March 24 with the Grand Prix of St. Petersburg in a seasonthat will be highlighted by the 97th Running of the Indianapolis 500 Mile Race on May 26th. All IndyCar Series races are broadcast oneither the NBC Sports Network or ABC.

NFL’s Buffalo Bills today announced a new partnership agreement with Unyts, one of the leading organ procurement organizations in the United States.

As part of the agreement, Unyts will host four unique donation events in conjunction with the Bills both at Ralph Wilson Stadium and around the Greater Buffalo community.

In addition, Unyts will also be a game week sponsor for a to-be-determined regular season game on the 2013 schedule, and will receive various team advertising, promotional and hospitality assets throughout the season.

“Encouraging Bills fans to donate blood, and to consider eye, organ and tissue donation, through a great organization like Unyts is one thing that we can do to make a significant impact in Western New York,” said Bruce Popko, Bills Senior Vice President of Business Development. “We are pleased to partner with them on a multi-faceted marketing campaign and look forward to helping them achieve greater brand recognition amongst our fans.”

“It’s important for Unyts to partner with an organization that truly gives back to this community,” said Mark Simon, Unyts President and CEO.  “The Bills organization has been doing just that for decades and we are happy to be part of the team.  Being a part of the football community will help us to spread our message of organ, eye, tissue and blood donation to a large audience across Western NY and beyond.”