Watch Brand BRM Chronographes Inks British Superbikes Deal
By Community | April 5, 2013
The British Superbike Championship, the UK’s premier motorsport series has announced a partnership with luxury watch manufacturer BRM Chronographes.
As the official timekeeper of MCE BSB, the globally-renowned BRM Chronographes logo will be identified and credited on the official live timing service at MCE BSB events and in the associated timing and data TV graphics. They will also enjoy a comprehensive package of premium marketing rights in association with the MCE BSB brand.
In addition and in the future BRM Chronographes will produce a special limited edition BSB watch.
Stuart Higgs, MCE BSB Series Director, said: “We are very pleased to announce a new partnership with BRM Chronographes who’s heritage and passion is derived from motorsport. The BRM awards of unique trophies and luxury watches will certainly add further prestige to each event. MCE BSB Championships have recently been decided by just 0.006 of a second, highlighting the perfect association with precision timekeeping.”
Bernard Richards of BRM Chronographes said: “We are pleased to sign a partnership with one of the most important motorcycle racing championships in the world, the MCE BSB Championship. As a passionate fan of motor cycling for over forty years, when I see all the efforts for winning by just a few centimetres or to get the pole position by one thousandth of a second, I think that the spirit of competition in each of the riders is the same as what motivates us to create each BRM Chronographes product. To all, thank you very much for this partnership as the official timekeeper and watch manufacturer of MCE British Superbikes.”