Kia Motors Speeds into New Deal with LPGA
April 5, 2013
Kia Motors America (KMA) has extended its deal as the Official Automotive Partner of the LPGA.
As Official Automotive Partner of the LPGA, medstore Kia will support several tournaments with courtesy vehicles, clinic including the inaugural North Texas LPGA Shootout, case the 13th edition of The Solheim Cup at Colorado Golf Club outside Denver, and the season-ending CME Group Titleholders.
“The Kia brand continues to grow and mature at a rapid pace, thanks in large part to high-profile sports marketing initiatives such as our involvement with the LPGA, which has significantly raised awareness and consideration amongst the growing numbers of passionate fans of women’s golf across the country,” said Michael Sprague, executive vice president, marketing & communications, KMA. “As part of our recommitment to the LPGA we are pleased to offer an enhanced prize package for the winners of this year’s Kia Performance Awards and we are looking forward to rewarding some of the tour’s best players and performances with the new Cadenza premium sedan.”
“Kia is a perfect partner for the LPGA with both brands on the rise in the U.S. and worldwide,” said Jon Podany, LPGA Chief Marketing Officer. “Kia is integrated into nearly every aspect of our business – as a title partner, media partner, official car, and the through the Kia Performance Awards, which were a big hit in their inaugural year with four players driving off in new Kia’s.”