Badminton England Signs Gullivers Sports Travel Partnership for London Grand Prix Event

Badminton England has today revealed a partnership with Gullivers Sports Travel for the upcoming London Grand Prix, ambulance taking place at the Copper Box on Queen Elizabeth Olympic Park from 1-6 October 2013.

The event will see some of the world’s best player’s return to London as part of the Badminton World Federation’s (BWF) Grand Prix Gold event series, bronchi giving spectators a different badminton experience altogether.

It will be the first time a BWF Grand Prix Gold event has been held in England and the London Grand Prix is set to entice current badminton fans as well as a new wave of sports fans who appreciate world-class sporting entertainment.

The new partnership enables Gullivers to provide accommodation for national and international players and event staff, as well as offer bespoke supporter packages for fans to not only enjoy the badminton on show but the city in which it’s held.

Badminton England’s Head of Major Events Nicola Moloney said “The London Grand Prix is a great addition to our major events portfolio, which is designed to not only attract fans from all over the world but to inspire thousands more people to pick up a racket and play.

“The partnership with Gullivers Sports Travel will allow us to use their global expertise in accommodating sports fans with unique packages and attract further audiences to experience the most popular racquet sport in England at an iconic Olympic venue.”

Noel Magnay, Managing Director of Gullivers Sports Travel commented “We are very proud to be the Official Travel Supplier of the 2013 London Grand Prix Gold. Badminton is a very popular sport in the UK and after working with BADMINTON England on the World Championships in 2011 it is great to be working with them once again to raise the profile of this new event.

“These new travel packages will be a great way for Badminton fans to get closer to the action at such an iconic Olympic venue, where we will be providing fantastic seats as part of a great sporting event experience.”

Second Overall NFL Draft Pick Luke Joeckel Endorses Crest & Oral-B

Second overall NFL draft pick, Luke Joeckel has announced a partnership with Crest and Oral-B Pro-Health.

The Texas A&M offensive tackle was selected by the Jacksonville Jaguars in the 2013 draft.

Joeckel has partnered with Crest and Oral-B Pro-Health to ‘Go Pro’ with his oral care and to help others ‘Go Pro’ in their careers, with a donation to the international non-profit organization Dress for Success.

“Going pro in life is just as important as going pro in football and that is why I have partnered with Crest and Oral-B Pro-Health for the ‘Go Pro’ program,” said Joeckel. “My mother has supported me throughout my football career and I wouldn’t have been able to achieve my dreams of becoming a professional athlete without her. In honor of my mother, I wanted to show my support for Dress for Success and help women ‘Go Pro’ and feel confident as they begin their new careers.”

“Crest and Oral-B are on a mission to help take America’s oral health from good to pro with our Pro-Health products,” said Rishi Dhingra, P&G North America Marketing Director. “That is why we are thrilled to partner with the NFL, Luke Joeckel and Dress for Success on the Crest and Oral-B Pro-Health ‘Go Pro’ program. Each of these partners illustrates a key component of the ‘Go Pro’ movement. Luke and Dress for Success exemplify how the right support system can help you ‘Go Pro’ in life and your career. The NFL Draft provides the largest stage in sports where the conversation is focused solely on athletes going pro. Overall, we couldn’t ask for better partners for our program.”

Sondico Seals Replica Shirt Supply Deal with Portsmouth

Recently relegated, pills Portsmouth FC have announced a new partnership with Sondico Professional to provide the club with replica shirts, stomach training wear and merchandise.

The agreement provides Pompey with an outstanding commercial opportunity to offer supporters what the club considers the cheapest replica shirts in English football.

Sondico Professional and Pompey will also join together to run a pilot scheme which may result in up to 20 new youth development centres opening throughout the south, bringing a heightened profile and community involvement across the region.

Replica home shirts will be available for pre-order from the middle of May and on general sale via the club’s new megastore at the end of June.

Adult shirts will be on sale at £34.99, junior shirts at £24.99 and infant shirts at £19.99.

Sondico are a member of the Sports Direct Group and, as part of the deal, Pompey shirts will be available in Sports Direct stores throughout London and the south, with a wider range of Pompey merchandise available from local branches.

Pompey CEO Mark Catlin said: “We are proud to announce our new partnership with Sondico Professional.

“Throughout negotiations with us they have demonstrated that they have a real desire to engage with our team. They understand our history and what a big club this is.

“They have offered us not only an outstanding commercial deal, but a genuine desire to work with Portsmouth in the community.

“It’s a fantastic start to the deal to say, hand on heart, that we believe we have the cheapest shirts in English football and hope to see as many kids as possible in the south-east wearing them.

“The deal helps us to recognise our huge and geographically-spread supporter base by taking Pompey back out to the whole regional community of supporters.”

Sondico Professional spokesman Neil Burke said: “It gives us great pleasure to work with Portsmouth FC at such an exciting time in the club’s history.

“To be part of the hugely successful t-shirt fundraiser showed us just how dedicated the fans are and they should be rightly proud at the cheque presentation event.

“The club’s commitment to the community goes hand in hand with Sondico Professional’s company ethos. We look forward to working with the new development centres, actively promoting youth development through sport.”

Levy Restaurants Joins Portland Trail Blazers as Official Culinary Partner

The Portland Trail Blazers and Rip City Management have signed a multi-year agreement with Levy Restaurants as their new culinary partner starting from July 1.

“After a long and in-depth selection process, order cialis we are pleased to be partnering with who we believe is the top food and beverage provider in the world, ailment Levy Restaurants, herbal ” said Chris McGowan, Trail Blazers President & CEO.  “With its broad relationships with other NBA teams and major venues around the world, Levy will deliver an award-winning food and beverage vision, along with premium hospitality and service.  They will play a critical role in our goal of enhancing the fan experience in the Rose Garden and Rose Quarter.”

“The Rose Quarter campus is a true epicenter of culture, hosting an array of events, from NBA basketball, live theatre, concerts, exhibitions and so much more,” said Andy Lansing, President & CEO of Levy Restaurants.  “Struck with Blazermania, we are thrilled to dive into the eclectic local culinary scene to capture the spirit and flavors of this truly trail blazing region.  We can’t wait to welcome fans to yet another great gastronomic experience in Portland.”

The choice of Levy Restaurants concludes a search process that covered more than 13 weeks, with five competitors vying for the opportunity.  The Rose Garden becomes the 22nd NBA home venue utilizing Levy Restaurants to oversee food and beverage services.  Levy’s list of NBA arenas and clients includes AmericanAirlines Arena, home of the reigning NBA Champion Miami Heat; the Houston Rockets’ Toyota Center; United Center, home of the Chicago Bulls; and the newly-opened Barclays Center, home of the Brooklyn Nets.

“What excites us most about Levy Restaurants are their plans to celebrate Portland’s dynamic and diverse culinary culture in the offerings our guests can experience starting next season,” said Chris Oxley, Trail Blazers Vice President of Operations.

P20 Becomes Official Sun Protection Supplier of British Triathlon

P20, medstore the ‘iconic once a day sun protection brand’, has confirmed that it is now the Official Sun Protection Supplier to British Triathlon.

In tandom with this latest sponsorship deal, P20 is also launching an extended range of products this year making it even easier for triathletes to stay protected.

Zara Hyde Peters OBE, CEO of British Triathlon said “British Triathlon is always interested in looking after the wellbeing of triathletes at all levels and it is so important that athletes – however experienced – remain protected in every aspect whilst racing or training.

“Sun protection is crucial as years of training outdoors can take its toll. P20 is renowned for its long-lasting water-resistant products and we feel that the partnership was a perfect fit.”

As part of the partnership, many athletes from novice level to elite will receive the benefits of P20. The new range will be available in both 200ml and a travel friendly 100ml size from all major grocery and pharmacy retailers.

CFL’s Hamilton Tiger-Cats Gets New Brewery Sponsor

Hamilton Tiger-Cats have announced a partnership with Brick Brewing Co. Limited for the Seagram brand to sponsor the Canadian Football League (CFL) team.

The sponsorship grants Seagram exclusive pouring rights in the spirit-based cooler category at all concession stands, private boxes and suites where alcohol is sold throughout the stadium. The partnership also provides Seagram with in-stadium signage during each Ticats preseason, regular season and playoff home games.

“We couldn’t be happier with this arrangement. The Ticats organization is the perfect fit for our family of Seagram all natural, pure spring water coolers” said Brick Brewing Vice President of Sales and Marketing Nick Relph. “The Hamilton Tiger-Cats are the embodiment of a hard work ethic, which is a driving force within our family of brewery employees.”

“We’re very excited to welcome Seagram onto our team. We’re sure their products will be a hit with our fans throughout the hot summer season.” said Matt Afinec, Senior Vice President, New Stadium Development – Partnerships, Ticketing & Premium Seating.

The sponsorship deal, which runs through the entirety of the 2013 season, is the first major sponsorship of this kind for Seagram. The partnership is expected to be cross-promoted through Seagram packaging, promotion, merchandising and advertising. 

Mesut Özil Endorses Swiss Watch Brand Cyrus Genève

Swiss watchmaker, Cyrus Genève has signed Mesut Özil, the Real Madrid football superstar and member of the German national team, as the new brand ambassador for its exclusive chronographs.

The 24-year-old star athlete will wear the stylish watch in international campaign motifs that include print, online and POS promotions. In addition, global charity projects will play a central role in the cooperation.

Laurent Lecamp, co-founder and CEO of Cyrus, said: “I admire Mesut Özil for his precision as a sportsman as well as his characteristic modesty and sense of family. He embodies professionalism paired with vitality and team spirit. This connects him with the vision of Cyrus and makes him the ideal representative of our brand.”

Mesut Özil added: “Cyrus is a strong, young brand that stands for using the finest materials to create perfect quality and the highest art of watch making. I’m intrigued by the unique, innovative design and the dedication to perfection – down to the tiniest detail. This is ex-actly my style. Therefore, the partnership with Cyrus was a perfect fit – on my wrist and in my head.”

As a part of the cooperation, Mesut Özil will also get a chance to show his creativity in designing an exclusive model for Cyrus.

Rahal Letterman Lanigan Racing Expands blu eCigs Sponsorship

IZOD IndyCar team, order Rahal Letterman Lanigan Racing (RLL) has expanded its partnership with blu eCigs.

blu eCigs, the electronic cigarette brand, will become primary sponsor of the No. 15 entry for Graham Rahal in the Sao Paulo Indy 300 in Brazil and will increase its involvement in the 97th Indianapolis 500 Mile Race to major associate sponsor with enhanced branding on the race car.

“blu eCigs has been a great addition to our program this season, and has been very well received by the race team as much as the fans – so we are very pleased to be expanding our relationship together,” said Bobby Rahal, co-owner of Rahal Letterman Lanigan Racing with CBS LATE SHOW host David Letterman and Mi-Jack co-owner Mike Lanigan. “We had the ability to bring on a primary sponsor for Graham’s car in Brazil and are thrilled that blu eCigs has jumped at the opportunity, after an active weekend most recently at the Long Beach Grand Prix.”

“We are very pleased with the positive response by fans at this year’s Long Beach Grand Prix event where blu eCigs had its first ever presence as an IndyCar primary sponsor. We saw the use of e-cigarettes throughout the event, including by our own pit crew, so the IndyCar demographic appears to be the right match for blu,” said Matt Coapman, Vice President of Marketing at blu eCigs. “We think the upcoming Sao Paulo IndyCar event can amplify both U.S. and international exposure and will be a good fit for the sport and our brand.”

Last year in Brazil, RLL’s then-driver Takuma Sato earned his best series finish to date of third place. Graham Rahal’s best finish in the event came in 2011 when he was second to Will Power. He matched that result this past weekend in Long Beach for RLL.

NRL’s Wests Tigers Seal Australian Power & Gas Sponsorship

The National Rugby League’s Wests Tigers have announced Australian Power & Gas will sponsor the team for the 2013 season.

The partnership between Australia’s leading independent energy retailer, who are also long-standing supporters of the Balmain Tigers, will see supporters offered exclusive discounts on home energy.

James Myatt, Australian Power & Gas founder and CEO, said: “Australian Power & Gas is committed to saving people money on their home energy bills and we’re pleased to extend our support of the Wests Tigers in addition to continuing our long-standing support of the Balmain Tigers. We’ve enjoyed a strong relationship over a number of years and we’re looking forward to offering Wests Tigers fans a chance to save money on their home energy.”

To celebrate the sponsorship, Australian Power & Gas is offering Wests Tigers supporters a $20 energy credit for every Wests Tigers victory this season if they sign up to an energy plan as a new customer.

Other benefits from the partnership include further exclusive product discounts for Wests Tigers supporters and opportunities to interact with players and legends through the Australian Power & Gas’ Hall of Fame.

Wests Tigers CEO Stephen Humphreys welcomed the new arrangement.

“Australian Power and Gas is a very successful company offering real savings to families with their energy bills. We are delighted with our association and thrilled about the strengthening of the relationship,’’ Humphreys said.

“I encourage all Wests Tigers supporters to take advantage of the tremendous savings on offer from Australian Power and Gas.”

BT Sport Adds Van Persie & Oxlade-Chamberlain to Ambassador Line-Up

BT Sport have added to their list of ambassadors by signing Manchester United striker Robin Van Persie and Arsenal winger Alex Oxlade-Chamberlain.

The broadcaster, who will air 38 Premier League games next season, confirmed the news on Twitter that Van Persie will appear alongside Gareth Bale in ad campaigns for their coverage.

Van Persie is currently the Golden Boot frontrunner with 24 goals with Luis Suarez one behind but unlikely to add to his tally following his 10 match ban for biting.

Head of BT Sport Simon Green added: “I am absolutely delighted that we have signed a star of Robin’s calibre to be in our advertising. There are few current players that have had such an incredible run of form in the Premier League over the last couple of seasons. 

“For BT Sport, Robin is one of the players that embody the dynamism and skill that we are going to be showcasing with our live coverage, so we could not have signed a more powerful figure.”

BT have also snapped up Arsenal youngster Alex Oxlade-Chamberlain.

Oxlade-Chamberlain, who signed for the Gunners from Southampton in 2011 and has 10 England caps, will also become a BT Ambassador for the next three years.

The 19-year-old winger said: ‘I am very pleased to be named as a BT Ambassador and to feature in the adverts and as a guest for BT Sport.

“As a young player, I hope I can bring some real insight into the Premier League, as part of the BT Sport team.”

Green added: “We are thrilled that Alex has agreed to sign up for BT Sport. Alex is emerging as an international star, having broken into the senior team aged just 18.

“His hard work and dedication to improvement has already taken him to great heights and serves as an inspiration to young football fans that if you are good enough, you are old enough.”

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