Bradford Bulls Shifts into New Partnership with Volkswagen

May 3, 2013

English Super League team, discount Bradford Bulls have announced a new partnership with car retailers Halifax Volkswagen.

Locally based Halifax Volkswagen will be showcasing its cars at the Provident Stadium when Bradford take on Leeds Rhinos tonight.

Gavin Hogg, price brand manager at Halifax Volkswagen, ed said: “Bradford Bulls are one of the region’s most respected and best-loved brands – and therefore a perfect match for Halifax Volkswagen.

“Rugby League has an obvious synergy with our business as it is very much focused on team work and being a team player

“The sport has an unmistakable family feel which we are proud to be part of and we look forward to working with the club and the team on a number of initiatives and activities in the coming months.”

The sponsorship will enable Volkswagen to have a presence at Bradford Bulls home matches, increasing awareness of the Halifax dealership, as well as opportunities for joint promotions to customers. In return, Volkswagen will support Bulls marketing initiatives to increase supporter numbers on match days.

Omar Khan the Bradford Bulls Chairman said: “Forging professional relationships within the community is vital to the ongoing success of our team, so this sponsorship represents another welcome step forward for the club off the field.

“We are delighted to be working with another local company,  Halifax Volkswagen and believe this collaboration will give both parties a good opportunity to increase their brand profile across the region.”