RockTape to Sponsor 2013 Reebok CrossFit Games

May 6, 2013

RockTape, cough the world’s strongest brand of kinesiology tape, has announced that it will be an official sponsor of the 2013 Reebok CrossFit Games, an annual fitness competition created and operated by CrossFit, Inc. where elite athletes compete for the title of Fittest on Earth and a piece of a US$1 million purse.

The CrossFit Games, now in their seventh year, will be held July 26-28 at The Home Depot Center in Carson, CA and broadcast worldwide on the ESPN network. RockTape will provide athletes competing in the Games with product to aid with event preparation and recovery.

Used by athletes worldwide, RockTape is applied to the weak or injured muscle and improves circulation, promoting healing and faster recovery; increasing performance. RockTape has helped professional athletes in a variety of sports outperform their injuries and surpass their goals.

“We’re proud to support the event and the amazing CrossFit Games athletes through our sponsorship this year,” says CEO of RockTape, Greg van den Dries. “Our goal is to help ease the physical and mental strain resulting from this incredibly grueling competition to the best of our ability. We know these elite athletes have trained all year to qualify for this unique competition and prove their fitness and we will be right there to support them.”

“This is the fourth year RockTape has provided products to CrossFit Games athletes and we’re excited to have RockTape support our search for the fittest man and woman on earth,” says General Manager of the CrossFit Games, Justin Bergh. “RockTape’s emphasis on sports performance makes them a natural fit as a sponsor for the CrossFit Games and we’re glad to have them on board.”

RockTape will also host a booth at CrossFit’s exhibitor village for spectators to sample and purchase products. For more information about the 2013 Reebok CrossFit Games, please visit