British Short Track Speed Skating Receives Financial Backer

May 3, 2013

The British Short Track Speed Skating team’s preparations for the 2014 Winter Olympics has received a boost after Reeves accountancy and financial services will be a new commercial sponsor.

Financial backing from the London based business, tax and wealth management company Reeves, provides a timely boost for the team as the build up to the Games next February in Sochi, Russia is getting underway now with pre season training.

GB Short Track performance director Stuart Horsepool said, “We are delighted to have a new sponsor in an Olympic year. The sport relies almost completely on UK Sport Lottery funding, so the addition of commercial sponsorship from a company like Reeves is invaluable to us when it comes to the detailed planning of Olympic preparations.

“The interest in the team from major corporations such as Reeves, and reputable charities like Right To Play, is a credit to our athletes and their performances last season. We had a great season and we are looking forward to the Olympic year.”
Highlights from last season included Elise Christie finishing the season ranked world number one in the 1000m and being the first British woman to win a medal the World Championships, a European bronze medal for Charlotte Gilmartin, a silver medal for junior Kathryn Thompson at the European Youth Winter Olympic Festival and the men’s relay team challenging for gold at the Olympic test event in Sochi.

Elise Christie said, “It’s great that Reeves want to support the team. Knowing that people believe in us enough to put money into the sport is a big confidence boost in itself.”

Fergus Ross, Marketing & Sales Director at Reeves said, “We hope that our backing and professional expertise in all matters business, tax and wealth will help the GB Short Track athletes as they train to compete on the global stage and at the very highest level next year in Sochi.

“We see the talent of the individuals in GB Short Track and their amazing teamwork and we are inspired. It is a privilege to be involved with such a dedicated group of people, not just the athletes but their support teams too. We are all only as strong as the teams around us; Reeves is delighted to be a part of that big British team.”