Melbourne Storm have revealed Japanese car manufacturer Suzuki have extended their partnership with the Australian Rugby League team until the 2016 season.

The new agreement will see Suzuki retain its sleeve sponsorship branding position with the reigning NRL premiers and world champions, pills as well as exclusivity in the club’s motor vehicle partner category. 

Announcing the sponsorship agreement today, unhealthy Suzuki Australia Automobiles General Manager Tony Devers and Melbourne Storm chairman Bart Campbell, said the partnership was a significant one for both parties.

Suzuki Australia Automobiles General Manager, Tony Devers, commented: “In its 105-year heritage, Suzuki has a culture of developing profitable and long-standing partnerships and we are very excited about continuing with Melbourne Storm.”

“Partnering Storm, we have been through the good times and bad, but importantly we have stuck together and established ourselves as powerful players in our respective competitions.

“The NRL remains one of the highest profile sports in the country we see Melbourne Storm as the perfect vehicle for Suzuki to continue growing its image.”

Melbourne Storm chairman Bart Campbell, added: “We are thrilled that Suzuki has re-signed with Melbourne Storm for another three years. Not only have they invested in the Club throughout our long partnership, importantly they have demonstrated exceptional support and loyalty over the past six years.

“Suzuki is a terrific brand and we are pleased they will continue their coveted position on Melbourne Storm’s jersey.

“I regard it as a wonderful endorsement of the vision both parties have for the future of the club and with the ongoing commitment from an organisation like Suzuki, we look forward to the next chapter in the club’s rich history.

Axalta Coating Systems, stuff formally Dupont, buy announced today that the company has extended it’s sponsorship with Hendrick Motorsports and Jeff Gordon through 2016.

Axalta Coating Systems and Hendrick Motorsports announced that the new three year contract will include Axalta being the primary sponsor for Jeff Gordon 10 races a year for each of the next three season. During the remaining 26 races Axalta will remain a associate sponsor. 

Jeff Gordon commented on the deal:. “I’m so excited that Axalta has decided to move forward with us beyond 2013, unhealthy ” Gordon said. “They’ve been with me since the beginning and I look forward to a lot more racing, some more wins and hopefully another championship with them before it’s all over.”

“And the newly rebranded Axalta company is still comprised of the same people I’ve been working with for more than two decades and I can’t imagine my career without them. They are truly like family to me, (team owner) Rick Hendrick and this No. 24 team. I’m so excited that they’re moving forward with us.”

Triple-S Invitational, the world’s largest and best professional kiteboarding competition, which is already in full flow has announced Venyu, a leading provider of business continuity, cloud services and battle-tested data recovery solutions, as a new sponsor of the event in North Carolina.

The 8^th annual Triple-S Invitational is a prestigious, progressive week-long competition that features the best high profile kiteboard riders from all over the world. This unique, by-invitation-only event, held at the internationally recognized #1 place to kiteboard around the globe, encourages riders to take risks and try new tricks as they compete in Surf, Slicks and Sliders disciplines to win the overall Triple-S Crown. Triple-S also features seven parties with seven bands, and all events are open to the public.

An extreme sport that combines wakeboarding, windsurfing, surfing, paragliding and gymnastics, kiteboarding involves harnessing the wind with a large controllable power kite and propelling across the water on a kiteboard, similar to a small surfboard or wakeboard, at speeds up to 70 miles per hour, and 50-60 feet in the air.  Kiteboarding started in Hawaii in the mid-1990s and has grown to be a serious global industry, with the International Sailing Federation ISAF and International Kiteboarding Association IKA reporting the number of kitesurfers in 2012 to be estimated at 1.5 million persons worldwide.

“Venyu is proud to promote an active lifestyle and an atmosphere of learning and competition through its Triple-S sponsorship,” said Scott Thompson, CEO, Venyu. “With its many corporate and executive participants, this event is a perfect example of how the business community can support the proliferation of such an exciting sport.”

Abacus Sportswear, hospital the leading Swedish golf clothing brand and pioneer of stretch waterproof fabrics, story has signed an apparel agreement with the European Senior Tour player Steen Tinning.

Tinning is a two-time European Tour Champion, winning the 2000 Celtic Manor Resort Wales Open and the 2002 Telefoncia Open de Madrid.

The Danish star, who turned professional in 1985, is also a former World and European Junior Champion and joined the European Senior Tour in October 2012 following his 50th birthday.

“I have worn abacus rain suits for many years and have always liked the stretch waterproof fabrics,” said Tinning. “I also like the brand’s ethos of creating garments that help golfers hit their best shots, and I’m looking forward to wearing the full apparel collection on Tour.”

Sven-Olof Karlsson, MD and owner of Abacus Sportswear, said: “Steen is a genuine fan of abacus and we are delighted to welcome him to our family of amabassadors. We are proud to be associated with leading players, professional and amateur and it’s proof that well made men’s and women’s clothing that is both stylish and functional appeals to discerning golfers across the generations.”

Abacus is an Official Supplier to The European Tour and The European Solheim Cup Team, as well as an Official Licensee of The 2014 Ryder Cup at Gleneagles. It also supplies elite amateur golfers and national teams, and is a partner of England Golf, Deutscher Golf Verband, Dansk Golf Union and Norges Golfforbund.

Forward Foods, recipe LLC, the maker of the award-winning Detour bar, today announced the addition of Jon Jay of the St. Louis Cardinals and Adam Jones of the Baltimore Orioles to promote their protein shakes as part of “Team Detour”.

They also announced a partnership with Little League Baseball through Kids in the Game.  The company will help more than 300 boys and girls who may not have otherwise had the opportunity play Little League baseball this spring and summer through its “Detour for Good” program.

Detour strives to assist all athletes, from professional to recreational, achieve their nutritional and personal best. With great-tasting protein shakes and bars, Detour encourages people to make changes, large and small – to take positive “detours” – towards a healthy lifestyle.

“Having Adam and Jon join our professional athlete team is a home run, especially since we have taken the step to sponsor deserving young people in Little League Baseball this year,” said Patrick Muldoon , Chief Executive Officer of Forward Foods, which owns Detour. “In Jon and Adam, we have two solid examples of where participating in sports, putting in the hard work and choosing a healthy lifestyle can take you far in life.  Our protein shakes support dedicated athletes and it is apart of the message we share with children like those we have sponsored in Little League.”

Jay was a second-round Draft pick by the St. Louis Cardinals in 2006 and made his Major League debut on April 26, 2010.  A centerfielder, Jay is off to a great start this season as the Cardinals top all of Major League baseball with a current 38-20 record.

Another centerfielder, Jones was drafted by the Seattle Mariners in the first round of the 2003 Draft and was traded to the Baltimore Orioles in 2008. Drafted as a shortstop, Jones eventually moved his speed and athleticism to the outfield.  His career has flourished over the past five years with the Orioles and in 2012, Jones became the second-highest paid centerfielder in Major League Baseball, hit the 100^th homerun of his career, set a career-high 32 home runs in a single season, and was named the Most Valuable Oriole for the second year in a row.

Baltimore-based STX, LLC, a global sporting goods leader, announced today they have extended their ties with Lacrosse’s LXM PRO Tour as a premium sponsor.

Last year, STX acquired the naming rights to the western LXM PRO team, now titled Team STX. As a part of the new multi-year sponsorship, STX will provide custom lacrosse equipment including gloves, heads and handles for Adrenaline events, leagues and club programs. Programs will include LXM PRO, Adrenaline High Rollers, Sonoma Showcase, Sonoma Shootout and West Coast Starz.

Greg Tate, Marketing Manager at STX. “These additional players and our expanded sponsorship will help to further our mission to grow the game in nontraditional lacrosse markets throughout the US.”