Fred Water has become the Preferred Water Supplier of Oracle TeamUSA, Defender of the 34 America’s Cup, making Fred the preferred water for the crew during training through the Final in September.

Oracle Team USA selected Fred Water because it is a local company, based in Sausalito, serving water from right here in the United States. Fred Water is unlike any other bottled water brand on the market. Its flask-shaped ergonomic bottles fit perfectly in pockets and its eco motto “Refill and Respect,” which promotes reusing Fred bottles again and again is a cornerstone of this exciting partnership with Oracle Team USA.

“As the Fred brand grows, we are always looking for ways to promote drinking water. Single-serve bottled water is wasteful and so is importing premium water from other countries,” said Adam Gayner, co-founder and CEO of Fred. “The concept of refilling Fred Water bottles was an obvious answer for us. Fred bottles are durable, ergonomic and totally safe. This is a huge moment for us to support Oracle Team USA in their defense of the America’s Cup.”

“As a team, most of our time is spent on the water, preparing to defend one of the most difficult trophies in the modern sports, defending the America’s Cup,” said Russell Coutts, CEO of Oracle Team USA. “Not only is Fred Water keeping us hydrated, but the concept of refillable bottles makes the relationship even more meaningful. We love that Fred Water has its eye on the environment and is putting its efforts where the passion is.”

Formula E have announced luxury watch maker TAG Heuer has become the Official Timekeeper, Official Watch and Chronograph and Founding Partner of the FIA series.

The agreement was signed at TAG Heuer’s headquarters in La Chaux-de-Fonds, Switzerland by Jean-Christophe Babin, President and CEO of TAG Heuer (on the right), and Alejandro Agag, CEO of Formula E Holdings. 

“Teaming up with Formula E, the world’s top competition for electrically-powered racing cars represents the next logical step for TAG Heuer’s ongoing commitment to motorsports, as it draws on both our racing heritage and our commitment to sustainability,” said Jean-Christophe Babin.

“TAG Heuer has also been deeply involved in sustainable development for years, with for example solar roofsproviding electricity in our Swiss facilities. We have an ongoing partnership with Leonardo DiCaprio and Green Cross international’s ecological initiatives. In 2010, we organised with Tesla the very first ever world tour in a 100% electric GT car and in 2011, we signed on with the Electric Masters Kart in Paris Bercy. So Formula E is a natural fit.”

“Without doubt, TAG Heuer is the perfect partner to the FIA Formula E Championship and we are delighted to have a brand of their prestige, excellence and expertise on board for the inaugural season,” said Alejandro Agag.

“TAG Heuer’s time-honoured passion for motorsport dates backs more than 150 years and their quest to push technology to the highest level of performance epitomises the values of our Championship. As Founding Partner, they will bring us a global communication platform and the best of their services for teams, drivers, media and fans around the world.”

TAG Heuer Professional Timing, the timekeeping division of the renowned Swiss brand, will provide all live timings for the Championship’s inaugural season, which will take place on 10 street circuits worldwide including London, Rome, Los Angeles, Miami, Rio de Janeiro, Buenos Aires and Beijing. TAG Heuer will also be the exclusive watch brand to appear on track signage at all cities around the world.

Stephane Linder, new TAG Heuer CEO as of June 1, added: “TAG Heuer draws inspiration from the technology, design and artistry of professional motor racing to produce the world’s most precise, reliable and thrilling timepieces. Formula E promotes interest and investment in electric vehicles and sustainable motoring. We look forward to participating in this noble and exciting endeavour, as we share its values: innovation, performance and sustainable development. And, at the core, a deep and abiding love for the world’s fastest sport.”

Bangkok Joins Candidacy to Host Race

Thailand’s capital Bangkok today joined the list of candidate cities bidding to host the new FIA Formula E Championship.

Earlier this year, FEH presented the FIA with a preliminary list of eight cities – London, Rome, Los Angeles, Miami, Beijing, Putrajaya, Buenos Aires and Rio de Janeiro – all selected to host races for the inaugural season. A total of 10 races are scheduled for 2014 with Bangkok adding its name to the list of candidate cities for the remaining two slots. 

Since launching in August 2012, FEH has received formal letters of interest from 23 cities across five continents with the final calendar being presented to the FIA for its approval at the September 2013 World Motor Sport Council.

“We are delighted to be here in Bangkok today and are very thankful to the Thai authorities for their enthusiastic welcome,” said Alejandro Agag. “We have been very impressed with Thailand’s commitment to cleaner energy and sustainable motoring, as well as their rising motorsport programme, and a Formula E race through this amazing city would provide a great spectacle together with a considerable boost to tourism.”

Formula One team, McLaren have announced a multi-year technology partnership with Honda, with the Japaneses manufacturer supplying engines from the 2015 season. 

McLaren’s cars will be powered by Honda engines and energy recovery systems, renewing a relationship between the two companies that won four drivers’ championships, four constructors’ championships and 44 Grands Prix between 1988 and 1992.

Honda has not competed in Formula One racing since the end of 2008, but the switch to a new 1.6-litre turbocharged engine formula in 2014 has encouraged the Japanese firm to return to the sport.

“Ever since its establishment, Honda has been a company which grows by taking on challenges in racing,” commented Takanobu Ito, President and CEO of Honda Motor Company.

“Honda has a long history of advancing our technologies and nurturing our people by participating in the world’s most prestigious automobile racing series. 

“The new F1 regulations with their significant environmental focus will inspire even greater development of our own advanced technologies and this is central to our participation in F1.”

Martin Whitmarsh, McLaren’s team principal and Group CEO, commented on the deal: “It’s fantastic news for everyone who loves Formula One to be able to welcome Honda back. Together, we’re about to embark on a new and extremely exciting chapter in McLaren’s history. Like McLaren, Honda is a company with motor racing woven into the fabric of its heritage.” 

“We’re proud and thrilled to be joining forces once more to take on the world in Formula One. Whilst both companies are fully aware that we’re embarking on a very demanding journey together, we’re hugely committed to the success of the partnership, and we’ll spend the next 18 months working together to ensure that we’re fully established and competitive ahead of our first Grand Prix together in 2015.”

BODYARMOR SuperDrink has announced Buster Posey, baseball’s MVP and two-time world champion catcher as their latest addition to their growing superstar roster of athlete partners.

As a BODYARMOR SuperDrink partner, the San Francisco Giants star will participate in regional and national events, promotions, and more.

“The baseball season is long and especially as a catcher, you need the right nutrition and hydration in your system to perform all season. More than any other solution I’ve tried, BODYARMOR SuperDrink has the electrolytes, antioxidants, and vitamins to help keep me going,” Posey said. “I started drinking the product during Spring Training, and once I saw how it helped me perform, joining the BODYARMOR team was something I wanted to do. BODYARMOR works.”

“We’re excited to have Buster, one of the most dynamic young superstars in baseball, on the BODYARMOR SuperDrink™ Team,” said Mike Repole, Chairman of BODYARMOR SuperDrink™. “We see only super things in his future and our future, as Buster is both an All-Star talent and genuinely great guy.”

Since entering the big leagues in 2010, the 26-year-old Posey has made an immediate impact, having helped guide his team to a world championship and winning Rookie of the Year honors. Posey led his team to the world title once again in 2012, while also earning the league MVP and batting title.