Lexus Joins BB&T Atlanta Open as Official Vehicle
June 13, 2013
Luxury automaker Lexus has signed a three-year agreement with the BB&T Atlanta Open to be the official tournament vehicle for the 2013, medical 2014 and 2015 tournaments.
The luxury automaker will be the title sponsor of courtside seating in the Stadium, with the first two rows named the Lexus Inner Circle. Tickets will be sold to Lexus owners in a special pre-event sale. In addition, Lexus will provide a VIP parking location for all Lexus owners during the tournament and allow fans to interact with vehicles and share photos with friends on social media. Fans will be eligible for a chance to win a Lexus VIP Experience, including a pair of Lexus Inner Circle seats to the Sunday Finals, suite access and VIP parking.
Lexus will have a VIP suite located on Market Street at the Stadium Court throughout the tournament. This exclusive suite will provide catered cuisine, refreshments and the opportunity to enjoy the unique tennis atmosphere adjacent to the main courts.
“We are thrilled to enter into a long-term agreement with Lexus and know that their involvement will be much appreciated by players and fans,” said Tournament Director Bob Bryant. “The Lexus brand is synonymous with class, style and luxury and is a welcome addition to our field of committed and supportive corporate partners that allow us to create the premier tennis event in Atlanta.”
“Lexus is extremely pleased to partner with the BB&T Atlanta Open at its exciting Atlantic Station site,” said Tim Bliss, General Manager, Lexus Southern Area. “The tournament’s presence in the city elevates its prominence as a major Atlanta sporting event, and Lexus is proud to help bring an incredible experience to tennis fans. We’re very pleased to be a partner in this event.”
The BB&T Atlanta Open is the first ATP World Tour event in the Emirates Airline US Open Series and will be played at Atlantic Station July 20-28.