Budweiser Inks NHLPA Deal in Canada

Budweiser and the National Hockey League Players’ Association (NHLPA) have signed a new sponsorship deal.

Through its multi-season partnership with the NHLPA in Canada, sickness Budweiser will create more experiential touch points between hockey fans and players.

“Budweiser has a long-term commitment to supporting hockey at all levels from coast-to-coast and our partnership with the NHLPA allows us to extend our passion for hockey to include the best players in the world” said Kyle Norrington, doctor Marketing Director, generic Budweiser Canada. “Our NHLPA sponsorship aligns with Budweiser’s goal to make hockey more exciting, more fun and more accessible for Canadians. We’re looking forward to bringing even more great times to hockey fans from coast-to-coast.”

“This partnership will provide us with an opportunity to work closely with Budweiser to creatively connect our Canadian fan base with their hockey heroes,” said, Mike Ouellet, NHLPA Chief of Business Affairs. “Through this multi-season sponsorship, we look forward to extending hockey fans’ connections to the players beyond the ice.”